Text/Haifeng looks at technology
Recently, auto blogger @Wu Pei conducted an exclusive interview with Yu Chengdong, CEO of Huawei Terminal BG and CEO of Smart Vehicle Solution BU.
In the 20-minute video, Yu Chengdong answered questions that users were concerned about, such as "how to translate the successful experience of the mobile phone industry to the automotive industry", "asking whether the goal of selling 300,000 vehicles in the M5 can be achieved in an annual period", and "how huawei can be the first in the 100-year-old automotive industry".
Q. Can the goal of selling 300,000 vehicles per year in the M5 be achieved?
Yu Chengdong frankly said that at present, the difficulty is relatively large, in the past March, the M5 delivered more than 3,000 vehicles, is expected to reach 5,000 vehicles in April, they ensure that the sales of AITU M5 gradually go up, and later to 10,000 or 20,000 monthly sales, the M5 annual sales of 300,000 vehicles will become.
Photo note: "Haifeng Look at Technology" and AITO Q&AO M5 group photo
In addition, Yu Chengdong said that he did not expect that the automotive industry would be so short of cores today, before a chip only 1, 20 yuan, now rose to 2500 yuan a piece, a car to use 8, 9, the cost is too high. Huawei does not accept this kind of high-priced speculation chip behavior, preferring to sell less than get used to it.
Can Huawei's success in the mobile phone industry be translated to the automotive industry?
In this regard, Yu Chengdong did not hesitate to say yes. He believes that Huawei's three cornerstones of success in the mobile phone industry: experience, quality and brand can also be an important boost for Huawei to empower car companies.
Yu Chengdong summed up the mobile phone industry, the propagation fission formula is the nth power of 4, that is, the product experience is good, the quality is good to win the favor of 1 consumer, and then it can affect 4, 16, 64, 256, 1024... The formation of exponential growth, with the development of time will definitely outperform, which is also the secret of Huawei.
Yu Chengdong also said that Huawei's goal in entering the automotive industry is to be the first, because no one will remember the second. This sentence is both a vision and a belief, and he also believes that Huawei can definitely do it.
How does Huawei become the first in the 100-year-old automotive industry?
Yu Chengdong believes that the automotive industry is in an era of change, the past is the era of machinery industry, chassis, engine, wave box three major parts are the core elements, but in today's era, the chassis is more and more standardized, intelligent is the core of differentiation. The automotive industry has changed from the machinery industry to intelligence and networking, and the changes in the industry are precisely where Huawei's advantages lie.
Battery, motor, electronic control, power management Huawei is not worse than traditional car companies, in the field of automatic driving, millimeter wave, lidar, digital cockpit, AI training are also Huawei's good at the place.
How does Huawei balance profits with customers?
In this regard, Yu Chengdong affirmed that Huawei would rather give up profits than ensure customer satisfaction and customer experience. In the face of profit assessment, Huawei will first abandon profits, do a good job in experience and quality, win consumer recognition, and the profitability of the product will eventually return.
What are the new understandings of Yu Chengdong?
Regarding the nickname "Yu Dazui" given to Yu Chengdong by the outside world, Yu Chengdong said that he was not angry about this, and he admitted that his style was to like to brag, but the cattle he had bragged in the past were basically realized, and in many cases they were over-completed in advance.
In addition, Wu Pei said that the outside world may have misunderstood Yu Chengdong before, and he always felt that he was a person who did not understand the car into the automotive industry. But Yu Chengdong said in an interview, "I am a science and engineering man, and I learn things quickly." Wu Pei said that he has interviewed many car bosses before, and their research on technology has not yet reached a Yu Chengdong who makes mobile phones.