Car stuff (public number: chedongxi)
Author | Juice Alice
Edited by | Xiaohan
Which cities have Tesla sold more than 50,000 units for 7 consecutive months?
Although every month the association will release Tesla's wholesale data, this data has always been considered Tesla's domestic insurance data, but the association only announced the total sales of Tesla, exactly which cities are buying Tesla is not clear.
A few days ago, the insurance volume data of domestic new energy vehicles in March also came out, which recorded in detail the insurance volume of various car companies in China, and also included Tesla's insurance situation.
▲Tesla's insurance volume in March
That is to say, if you study and understand this data, you can find the truth about Tesla's insurance volume: which areas are users buying Tesla? Which version of the Tesla Model 3/Y sells best? Where are consumers paying for different versions?
Through this data, it is easy to answer the above questions, and you can also unlock the truest secret of Tesla's risk in China.
After learning about the insurance data of the domestic new energy vehicle market in March, the car thing also conducted a detailed analysis of it, and comprehensively sorted out the amount of insurance on Tesla.
First, Guangzhou and Zhejiang are the main markets and sold as far as Qinghai tibet
After the car statistics on Tesla's insurance data, it made a ranking of the insurance situation in various provinces and cities.
From the perspective of the specific amount of insurance, Tesla's insurance volume is mainly concentrated in economically developed areas. As the two most economically developed provinces in the country, Guangdong and Zhejiang share the main amount of insurance, and Tesla has achieved good results in both regions, accounting for almost one-third of Tesla's risk in March.
▲Tesla's insurance volume in various provinces and cities in March
Jiangsu, which ranks third, has always been known as "bulk Jiangsu", and the reason behind it is that the economic development of all regions in Jiangsu Province is relatively good.
Shanghai and Beijing, as the two largest cities in the country, naturally have more economic conditions, so the amount of insurance in these two cities has squeezed into the top five.
In addition to Heilongjiang, Jilin, Liaoning and other regions due to the harsh climate environment caused by the penetration rate of electric vehicles is not high, the amount of electric vehicle insurance in other regions is mostly related to the degree of economic development.
On the whole, Tesla's insurance volume in China is actually very scattered, distributed in 31 provinces (covering municipalities directly under the central government, hong Kong, Macao and Taiwan), the northernmost can be sold to Liaoning, Heilongjiang and Jilin; the westernmost can also be sold to Xinjiang, Qinghai and Tibet; the southernmost is also sold to Hainan Province.
In addition, Tesla models are also sold in southwestern provinces such as Sichuan, Yunnan, and Guizhou, southeastern provinces such as Fujian, and central provinces such as Henan, Hebei, and Hubei.
However, the south is still Tesla's main market, and the total number of insured vehicles in the southern provinces has reached 50,000 vehicles, accounting for more than 75% of Tesla's insurance volume in March.
It is worth noting that from the data point of view, Tesla has begun to sell in Tibet, Inner Mongolia, Heilongjiang, Jilin and other provinces, and these places because of unique climatic conditions, has been considered unsuitable for the development of electric vehicles, with Tesla in these areas to deploy offline stores and charging stations, has achieved a breakthrough from 0 to 1.
With Tesla's further efforts, the amount of insurance in these places may also increase further.
Second, Model Y has been sold throughout the country Guangdong most people buy
Tesla's main sales models in China are The Model Y and Model 3, and the former has now become Tesla's insurance volume. So what are the main insurance coverage areas of Model Y?
From the statistics of the car, the model Y and Tesla's overall insurance volume is relatively close, the top five are still Guangdong, Zhejiang, Jiangsu, Shanghai, Beijing, the top five provinces account for more than 50% of the model Y insurance.
▲ Tesla Model Y in March in various provinces and cities on the amount of insurance
Among them, Guangdong once again won the first place in the list of insurance volume, with a total of 6760 insurance vehicles.
Judging from the table information, Model Y's ranking of insurance volume in various provinces is basically similar to Tesla's ranking of insurance volume in various provinces.
Model Y, as the main sales model of Tesla, can also be seen from the specific amount of insurance of the vehicle. In March, Model Y accounted for more than 50% of the insured volume in 30 provinces. Only the Model Y in Tibet has less than 50% of the insured, but considering that there are only 4 insured vehicles in Tibet, this data does not have much reference significance.
As Tesla's best-selling model at this stage, model Y has previously broken the Great Wall Haval H6 on the SUV insurance volume list, showing excellent competitiveness, this product is still far from reaching the end of the insurance volume, and may achieve further growth in the next risk volume.
Judging from the statistics of the insurance volume, the tesla Model Y models are mainly long-range all-wheel drive versions and Performance high-performance all-wheel drive versions.
From the perspective of data volume, the risk volume data of the Model Y long-endurance all-wheel drive version is completely consistent with the overall risk volume ranking of Model Y, which shows that this car is the main risk of Model Y.
▲ In March, the Tesla Model Y long-endurance all-wheel drive version was insured in various provinces and cities
In Guangdong, Zhejiang, Jiangsu, Shanghai, Beijing, Sichuan, Shandong, Hubei, Shaanxi, Fujian, Chongqing, Henan, the number of insurance vehicles exceeded 1,000.
Although the Model Y Performance high-performance all-wheel drive version is also sold in 30 provinces and cities across the country, the overall amount of insurance is not much, with a total of 2913 new cars insured, and considering the price of 400,000+, such results are not surprising.
▲In March, the Tesla Model Y Performance high-performance all-wheel drive version was insured in various provinces and cities
Third, three versions of model 3 are for sale In Zhejiang is the main market
The Model 3 is the first model to be put into production at Tesla's Shanghai plant, and has also played a very important role in Tesla's development of the Chinese market. At this stage, the Model 3 is also the pure electric car with the best amount of insurance in China.
From the perspective of the risk volume ranking, the region with the most risk volume on the Model 3 is Zhejiang Province, while Guangdong Province has dropped to the second place, Jiangsu and Shanghai have continued to maintain the third and fourth places, and Sichuan Province has surpassed Beijing to fifth place. From the table, except for the top six provinces, the monthly sales of other provinces are below 1,000 vehicles.
▲ Tesla Model 3 in March in the provinces and cities on the amount of insurance
Zhejiang, Guangdong, Jiangsu, Shanghai, Sichuan, Beijing six provinces and cities of the insured more than 15,000 vehicles, accounting for more than 65% of the total model 3 insured.
There are three versions of the Model 3, namely the standard endurance rear-drive version, the long-endurance rear-drive version, and the Performance high-performance all-wheel drive version.
Among the three versions, the best insurance volume is undoubtedly the standard endurance rear-drive version, which is sold in 31 provinces and cities across the country, and the overall distribution within the insurance volume is very similar to the model 3 insurance situation.
▲ In March, the Tesla Model 3 standard endurance after-drive version was insured in various provinces and cities
Zhejiang, Guangdong, Jiangsu, Shanghai, Sichuan five provinces and cities have more than 1,000 insured vehicles, in 31 provinces and cities across the country a total of 17,921 new cars have purchased insurance.
The Model 3 Performance's high-performance all-wheel-drive version is the second-best Model 3 model in terms of coverage.
▲In March, the Tesla Model 3 Performance high-performance all-wheel drive version was insured in various provinces and cities
In this list, Zhejiang Province still ranks first, with more than 1,000 vehicles insured, while Guangdong is another province with more than 1,000 vehicles.
Jiangsu, Shanghai, Sichuan, Beijing... Regions such as Anhui and Yunnan also have triple-digit insurance levels, and even in distant Tibet, a user chose this version of model 3.
In contrast, the Model 3 long-endurance rear-drive version is not too outstanding, even in Zhejiang Province, where the insurance data is the best, there are only 76 vehicles, and the number of vehicles in the country is 358.
▲ In March, the Tesla Model 3 long-endurance after-drive version was insured in various provinces and cities
On the whole, the amount of insurance of Tesla's various models is also mainly concentrated in the southern provinces, the economic development of these areas is relatively good, the public's acceptance of electric vehicles is higher, on the other hand, the problems that electric vehicles will appear in the northern winter can also be well compensated, which is also one of the reasons why Tesla is better in the south.
Fourth, the amount of insurance in a single month exceeded 5,000 Shanghai is the best-selling city
After looking at the provinces, we may wish to also take a look at which cities consumers prefer Tesla if they are divided by city?
At present, Tesla's offline stores and charging stations are concentrated in first-tier cities, so the car mainly counts Tesla's insurance in first-tier cities and provincial capitals.
▲Tesla's insurance volume in major cities in March
As the location of Tesla's factory, Shanghai is the best-selling city, with a single month insurance volume exceeding 5,000 vehicles, the only city in China that can achieve 5,000+ insurance. It was followed by Beijing, with 3804 vehicles, followed by 3691 vehicles in Shenzhen and 3659 vehicles in Chengdu. Further back are Hangzhou and Guangzhou, with 3116 and 2589 vehicles respectively.
Among the top six, the most noteworthy is undoubtedly Chengdu, as the main automobile market in the southwest region, Chengdu's insurance volume is second only to Shanghai, Beijing and Shenzhen, the three first-tier cities, and even suppresses Hangzhou and Guangzhou.
Some new first-tier cities, such as Wuhan, Chongqing, Zhengzhou, Xi'an, Changsha, Nanjing, Tianjin and Hefei, can also achieve a single monthly insurance volume of more than 1,000.
Jinan, Kunming, Nanning... Lanzhou, Harbin and other provincial capitals generally have hundreds of insurance vehicles, the lowest has 127 vehicles, the highest has 957 vehicles, and the overall total insurance volume of more than 7,000 vehicles.
Due to the unique climatic conditions, Tesla's insurance volume in Changchun, Hohhot, Xining and Lhasa has not exceeded 100, and the lowest Lhasa has only 3 new cars.
On the whole, the provincial capital city is still Tesla's next development focus, while ensuring the amount of risk in the first-tier cities, continue to expand to more eastern provincial capitals, and the northeast, west, Inner Mongolia, Tibet and other regions are obviously not Tesla's main targets at present.
With the improvement of vehicle battery performance and the gradual improvement of infrastructure construction, the amount of insurance in these areas is likely to continue to grow.
Conclusion: Tesla's footprint has spread all over the country
Judging from the insurance volume data, Tesla has sold its cars to 31 provinces and cities in the mainland region, and sales in Taiwan, Hong Kong, Macau and other regions have not stopped, and have been fully covered in 34 provinces and cities in China.
However, from the perspective of the distribution of insurance volume, southern provinces and cities are still Tesla's main markets, and economic provinces (cities) such as Guangdong, Zhejiang, Jiangsu and Shanghai have been contributing stable insurance volume data to Tesla.
However, it can also be seen that Tesla is not only satisfied with this, the vast north and northwest are also one of Tesla's goals, last year Tesla successively opened the Sichuan-Tibet Line and the Charging Pile of the Silk Road, which is to open up the western part of the preparation.
From the perspective of the amount of insurance, Tesla has made some progress in these areas, and with the continuous improvement of the basic settings, Tesla's insurance volume in China may be further improved.