According to the latest Retail Sales Data released by the Association of Passenger Vehicles in March, the domestic narrow passenger car market sales reached 1.579 million units in March, down 10.5% year-on-year The cumulative sales volume from January to March was 4.915 million units, down 4.5% year-on-year. In terms of segments, sedan sales in the previous month were 765,000 units, down 12% y/y; SUVs were 742,000 units, down 5.6% y/y; and MPV sales were 72,000 units, down 33.2% y/y. Only new energy vehicles sold 445,000 units, up 137.6% year-on-year.
Although in March, the major new energy models have raised the price of models, some models rose as much as 50,000 yuan, but the overall sales increase is still amazing, but most of the new energy model sales are predetermined mode, March sales consumption is the number of orders in the previous months, the real number of new energy buyers in March will take a while to appear. However, some time ago, due to the sharp rise in oil prices, the market heat about new energy models is very high, and this part of the factor may also boost the sales of new energy models.
In terms of segmentation, IND still won the sales championship among new energy vehicle companies in March, with overall sales of 103229 vehicles, accounting for 23.2% of the market share. Among them, BYD Qin's sales reached 24,791 vehicles, occupying the third position in the new energy sales list, about 2,000 fewer than the second Model 3. BYDHan sales reached 12,337 vehicles in March, ranking fourth in sales, and not long ago, BYDhan DM-i was officially launched, and it is expected that BYDhan's sales will rise sharply next month. In addition, sales of BYD Dolphins also reached 10,707 units in March.
From the current situation, BYD has obvious advantages in the new energy market, not only becoming China's first brand to sell "100,000 +" new energy passenger cars per month in March, but also the cumulative sales of BYD new energy in the first quarter soared by 433.4% year-on-year, reaching 284737 vehicles, more than Tesla, SAIC-GM-Wuling and Chery Automobile combined. And on April 3, BYD announced its withdrawal from the oil car market, becoming the first traditional car company in the world to announce the cessation of fuel vehicle production, for BYD with DM-i technology, fuel vehicles are more like a "burden", after unloading the pressure of fuel vehicles, BYD may usher in a stronger performance.
The second-largest manufacturer in March sales is Tesla, whose March sales reached 65,754 units, of which the Model 3 reached 26,024 units, the Model Y was even more exaggerated to reach 39,730 units, and the cumulative sales of Model Y in January-March 2022 reached 74,681 units, up 354.8% year-on-year, not only the first new energy model SUV, but also the first in the entire SUV list. Model Y's guided price is 316,900-417,900, and the sales volume of models at this price point can reach such a number, in addition to its excellent product strength, it also lacks strong competitors in its class.
The third-largest sales volume in March is SAIC-GM-Wuling, relying on Hongguang MINI, SAIC-GM-Wuling's March sales reached 46,791 vehicles, of which Hongguang MINI sales reached 41,980 vehicles. For SAIC-GM-Wuling, the products in the new energy market are still too single, especially at this stage, many new energy manufacturers are working on the mini car market, and may seize some of the market share of Hongguang MINI in the future.
Write at the end
Some time ago, we evaluated BYD as the "façade" of domestic new energy vehicle companies, but the current trend is that BYD is likely to become a "brother" of domestic car companies, and the sales in March exceeded the sum of the two Hondas. And this year BYD will also launch many new cars in the marine series and warship series, sales are bound to go to a higher level, bold prediction, this year's BYD annual sales may be able to compete with the north and south volkswagens.