Recently, BYD announced the suspension of production fuel vehicles on the hot search. BYD said in the announcement: According to the company's strategic development needs, BYD Automobile will stop the production of fuel vehicles from March 2022. In the future, BYD will focus on pure electric and plug-in hybrid vehicles in the automotive segment.
Judging from the comments of netizens, everyone has two attitudes towards BYD's discontinued fuel vehicles, one is that it is "the hero broke his wrist", and the other is "timely stop loss". In the view of the former part of the people, fuel vehicles are still the mainstream of the automobile market, ANDD's decision to stop production of fuel vehicles is brave, desperate to develop new energy vehicles, worthy of being the leader of new energy vehicles. In the view of the latter part of the people, BYD only sold 136,000 fuel vehicles in 2021, accounting for less than 20% of the total sales, AND's fuel vehicles could not be sold at all, and it is estimated that there will be losses.
Everything has two sides or many sides, and the deep-seated reasons behind BYD's suspension of fuel vehicles are not clear in one or two sentences. Therefore, whether it is "strong man breaking his wrist" or "timely stop loss", we will not analyze here, but focus on BYD's discontinued fuel models to see if there are any regrettable models inside.
1
BYD fuel car inventory
From BYD's official website, it can be seen that THERE are 8 fuel vehicles sold by BYD in 2022, which can be roughly divided into F3, Qin, song three series, we start from the earliest F3 launch time.
The F3 is BYD's first A-class sedan, which reverses the Toyota Corolla and officially rolled off the production line in April 2005. F3, as an early product launched by BYD, has many shortcomings in itself, but the "cabbage price" has made many people realize their car dreams, so its sales are still reasonable.
F3 sold for 17 years, is BYD's "longest life" model, during which it has undergone three generations, the same is the "cabbage price". In the end, F3 sold well for more than a decade, with a cumulative user of more than 2 million. Today, F3's platform and configuration are seriously outdated, but as a cheap enough large-space transportation tool, it is still competent. It is a pity that it is gone, and there will be no 40,000 yuan A-class family car in the future.
The Qin series includes two fuel models, the Qin Pro and the Qin. Launched in September 2018, the Qin Pro is an A+ class sedan positioned on the high-end side. The exterior of the car adopts the Dragon Face design language, and the interior also uses the Dilink large screen, which is very good for the creation of a sense of luxury. In terms of power, the car is equipped with a 1.5T engine, its 6-speed dual-clutch transmission version, the measured zero hundred acceleration time is less than 9s, and the fuel consumption of 100 kilometers is less than 7L, which is not lost to mainstream joint venture models. In addition, the car continues BYD's cost-effective route, with a starting price of less than 80,000 yuan. Overall, Qin Pro's value for money is very good.
Launched in November 2019, the Qin car can be seen as the F3 of the new era, from design to configuration has been changed to the new needs of current consumers. In terms of power, the 1.5L engine on the F3 has been upgraded, and then combined with the CVT gearbox, the Qin fuel version has better fuel economy. In addition, the starting price of 64,900 yuan is also eye-catching.
The Song series includes three fuel models, Song Pro, Song PLUS and Song MAX, of which Song Pro and Song PLUS are SUV models, and Song MAX is MPV models. The Song Pro is a replacement for the hot-selling Song model, which went on sale in July 2019. The appearance of the new car adopts the Dragon Face 2.0 design language, and the interior materials have also been upgraded to make the whole car more textured. In April 2021, Song Pro ushered in a mid-term redesign, officially calling the new car the "second generation of Song Pro", through the details of the fine carving, the overall texture is further improved.
Song PLUS was launched in September 2020 and is positioned slightly higher than Song Pro. The Song PLUS exterior has been upgraded to the Dragon Face 3.0 design language, and the interior is more luxurious. In terms of power, BYD's 1.5T engine ushered in a new "partner" - a 7-speed wet dual-clutch transmission, taking into account power and fuel consumption. Whether it is Song Pro or Song PLUS, it creates a "sense of premium".
Song MAX, which went public in September 2017, is a home MPV launched by BYD to cater to the two-child policy. In the original MPV market, in addition to high-end models such as Honda Odyssey and Buick GL8, there were also models of commercial vehicles such as Wuling Hongguang. The arrival of Song MAX has made up for the gap in the market of 100,000-level household MPV, and once it is listed, it has been warmly welcomed by consumers. Later, with the increase of models in this class, the Song MAX cooled down, but it was still a good choice.
2
Can't blame the product for not selling well
In the view of Yipinjun, several fuel models sold by BYD have shown high cost performance, and there are many reasons for poor sales, such as the "label effect". BYD, which started with batteries, just in time for the car to enter the era of electrification, is definitely to play its own strengths and stride forward on the road of electrification. However, in this way, BYD has also labeled itself a "new energy vehicle company". Under the influence of the "label effect", when people mention BYD, the first thing that comes to mind is its new energy model, resulting in the fuel model being left out.
In addition, BYD's electric drive technology is indeed strong, and it has mastered the core technology, and the cost advantage is obvious. BYD has made the plug-in hybrid model almost equal to that of traditional fuel vehicles, and then achieved a perfect replacement for traditional fuel vehicles with its advantages in fuel consumption and performance.
The Qin series, the Song series, including several fuel models of the F3 series, do have a high cost performance only from the price point of view, and now their suspension of production will inevitably make some people feel regret. But the good side is that BYD's DM-i super hybrid technology has achieved a perfect replacement for its own traditional fuel models, and will not allow consumers to significantly increase their car purchase budget.