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The Japanese pure electric drama was unveiled, and how to interpret the Guangqi Honda e:NP brand

As the "source of the world's cars", Mercedes-Benz may only be the ideal "fairy tale" of the era of the internal combustion engine. The real source of the automobile came from the first pure electric car in 1832. This pure electric model, which is truly the "source of the world's cars", has the same structural framework as Mercedes-Benz 1, and is also a three-wheeled car.

The Japanese pure electric drama was unveiled, and how to interpret the Guangqi Honda e:NP brand

And pure electric models once became an important development trend in the United States in the 1990s, but from 1920, the internal combustion engine began to divide the market share of electric vehicles with low-priced crude oil, and finally in this 15-year-long "energy war", the internal combustion engine occupied the upper hand, and the electric vehicle fell silent in the United States.

The Japanese pure electric drama was unveiled, and how to interpret the Guangqi Honda e:NP brand

Looking back at the automotive field, which has been dominated by the traditional internal combustion engine for more than a century, it is not difficult to find that new energy vehicles also play an important role in it. Internal combustion engine companies originally thought that the US market was no longer hindered, as a result, in 1999, Honda launched a hybrid model carrying electric motors - Honda Insight, and entered the US automotive market in December of the same year, and for a while, the first hybrid model that appeared in the United States became a hot product at that time.

The Japanese pure electric drama was unveiled, and how to interpret the Guangqi Honda e:NP brand

Even if it enters the era of internal combustion engine, Honda still has not given up the exploration in the field of pure electricity, and even Honda has 30 years of experience in the field of pure electricity. In 1988, Honda's first-generation electric vehicle research team was formally established, and it successively brought the concept car EVX, the concept car FSR, the production car EV Plus, and so on.

The Japanese pure electric drama was unveiled, and how to interpret the Guangqi Honda e:NP brand

Strategic initiatives

At present, with the time limit of 2050, the world is accelerating the implementation of various initiatives to achieve the two strategic goals of "carbon neutrality" and "zero death in traffic accidents", and the new energy vehicle market has been singing all the way, which is an excellent opportunity for electric vehicle models, so the major traditional car manufacturing industries have begun to transform.

The Japanese pure electric drama was unveiled, and how to interpret the Guangqi Honda e:NP brand

Honda is based on years of experience, in 2021, Honda China officially released a new pure electric vehicle brand "e: N", and now, GAC Honda in the new electric brand conference kicked off, so far, the new electric brand e: NP broke the game, while the e: NP brand was also given the Chinese name "polar turbulence".

The Japanese pure electric drama was unveiled, and how to interpret the Guangqi Honda e:NP brand

Naming meaning

The "e" of the NP brand symbolizes "energize", "electric", "N" symbolizes "New", "Next", and "P" stands for "Prime", which means the pleasant value of the new dimension of "New & Next Prime". The "pole" of the name "pole" contains our inner desire for the unknown, and the surging "surging" means the inspirational collision of inspiration and concepts, which confirms that "the extreme is boundless, surging by you".

The Japanese pure electric drama was unveiled, and how to interpret the Guangqi Honda e:NP brand

Boundless new life

In order to continue to build the e:NP brand, GAC Honda will launch a new brand series of electric models every year until 2025, the first model is e:NP1 Polar 1. In order to break through the boundaries of the past business, the GAC Honda e:NP brand has carried out innovative integration in four major areas, with boundless research and development, boundless manufacturing, boundless channels, and boundless service experience.

The Japanese pure electric drama was unveiled, and how to interpret the Guangqi Honda e:NP brand

The brand integrates Honda's 70 years of car-making wisdom, relying on China's unique advantages of "electrification" and "intelligence" in the field of talent and partner resources, breaking the boundaries of resources. On the basis of this, e:NP1 Polar Pan 1 also has 20,000 scenario algorithms that are dozens of times higher than that of super opponents, which has unique innate advantages.

The Japanese pure electric drama was unveiled, and how to interpret the Guangqi Honda e:NP brand

The newly upgraded cloud showroom can provide users with 3D interactive car viewing and audio explanation services, and realize online car selection without leaving home. E:NP brand not only provides users with one-click ordering services for GAC APP around the four major scenarios of "see-select-buy-use", but also opens up e:stores + supermarket stores to achieve online and offline dual-channel integration mode, breaking the offline and online boundaries, and narrowing the distance between customers and partners.

The Japanese pure electric drama was unveiled, and how to interpret the Guangqi Honda e:NP brand

e: NP1 polar 1 evolutionary value

e:NP1 Polar 1 was born in the intelligent pure electric architecture e:N Architecture, which has the ultimate strict three-electric safety. Also relying on this architecture, e:NP1 Polar Pan 1 has a three-in-one high-power drive motor, which matches a large-capacity and high-density battery on the basis of reducing the space occupied by the mechanical structure on the model.

The Japanese pure electric drama was unveiled, and how to interpret the Guangqi Honda e:NP brand

Users can not only enjoy the acceleration pleasure brought by the high-torque motor, but also enjoy the driving control experience of the integration of people and vehicles on the basis of having a high-rigidity pure electric vehicle exclusive frame and chassis platform. And the Addition of Honda EV Sound to the Sport Mode allows simulated sound waves to bring users a more stimulating sensory experience. In addition, the e:NP1 Polar Pan 1 also uses the full-stack intelligent control ecosystem e:N OS and Honda's first DCC driver status perception to make travel smarter.

summary:

e:The name of the NP brand "Pole" has another meaning, "Pole" leads to boundless fun, and "Pan" leads the electric trend! Jump up with your ride and come for you! e:NP brand inherits the value of GAC Honda's driving fun, personality and high quality, and resonates with the enthusiasm for the pursuit of driving pleasure, bringing products that highlight the personality and taste of users. e: NP1 Polar 1 will stand on top of the support of 9 million users and create a car life culture with users. E: The NP brand breaks boundaries and is born in a new species form, not making a single option in pure electric intelligence and driving pleasure, so that fresh experiences are seamless. e: NP brand with you, only do the ultimate, the extreme is more than enough!

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