Text/Qin Ming
With the continuous refinement of the strategic layout of various brands, whether it is an entry-level or high-end model, it has been inseparable, not to mention the already fierce mid-range model market, in order to fill the vacuum belt between bmw 3 series and i4, BMW i3 is also officially listed, priced at only 349,900 yuan, this price, obviously to the Model 3 to go, it seems that BMW is also red on Tesla this cake for a long time.
The BMW i3 and the future mid-term modification of the fuel version of the BMW 3 Series are in sync, so the BMW i3 also heralds many designs of the new BMW 3 Series in the future. The appearance basically adopts the traditional style of bmw 3 series, compared with the current 3 series, the most obvious change of the new car is the headlights, the new inverted "L" type is obviously more aggressive, the lamp eyebrow looks diamond-angular, quite powerful, and as a pure electric model, the closed front double kidney intake grille is adopted, the size is larger, and the edge of the grille also adds a blue decorative strip symbolizing electricity, in order to show its "pure electricity" identity.
On the basis of the side lines of the BMW 3 Series fuel version model, the new car has added a charging interface at the left front fender and a new decoration of the "L-shaped" side skirt, which makes it a little different from the fuel version model.
New "shark cheek" side vents and 19-inch aerodynamic wheels help improve endurance. Although it does not use the hidden door handle popular in pure electric models, but adopts an embedded design, the wind resistance coefficient of the whole vehicle still has an excellent performance of 0.24Cd.
In the rear part, the changes of the BMW i3 are mainly reflected in the tail box cover line and the lower surrounding area, which as a whole maintains the layout style of the current BMW 3 Series, and the rear diffuser profile placed on both sides of the tail adopts a new trapezoidal design, although there is no double exhaust, it can also show a good sense of sportiness and has a high degree of recognition.
From the perspective of the whole appearance, the BMW i3 and BMW 3 series have not changed much in appearance, mainly the pure electric design processing on some small details, so that many netizens' "oil to electricity" view is not insensible.
Entering the car, compared to the appearance, the interior changes are more conspicuous, in fact, the interior layout of the BMW i3 is closer to the BMW i4, which is also a pure electric vehicle. Adopting an interior design layout similar to the BMW i4, equipped with a 12.3-inch LCD dashboard and a 14.9-inch central touch screen joint screen design, coupled with the suspension shape to make it look full of technology, in addition, the BMW i3 has also simplified the design for the physical buttons of the air conditioning panel, thus creating a more technological and simple cockpit atmosphere.
Compared with the same level of Model 3, BMW i3 design is more full and textured, after all, Model 3 mainly simple design and technology configuration, because of the brand's years of precipitation, BMW i3 is more inclined to the interior design of traditional models.
Da Lian Screen equipped with the new BMW iDrive 8 car machine system with navigation system, road rescue services, mobile phone interconnection mapping, car networking, voice recognition control system built-in WeChat car version, Tencent small scene 2.0, QQ music and other 24 small programs, in addition to CarPlay also support OTA upgrades, BMW i3 support keyless start, vehicle unlocking and starting, portable mobile phone can be easily replaced.
From the perspective of seat shape, it will be consistent with the BMW 3 series fuel version model on sale, using Sensatec synthetic leather coating, the seat padding is soft and comfortable, the main co-pilot also supports a number of electric adjustments, the steering wheel is wrapped in leather materials, and there are panoramic sunroofs, electric sun blinds and 3 area automatic air conditioning, which is also in the pursuit of science and technology while not forgetting the tone of BMW luxury brands.
In terms of body size, the BMW i3 has a length, width and height of 4872mm/1846mm/1481mm, and a wheelbase of 2966mm, which is slightly larger than the current BMW 3 Series long wheelbase version, and is larger than the Moedl 3, and the driving space is more spacious.
In terms of power, the BMW i3 is equipped with a 286-horsepower rear-mounted electric motor with a maximum power of 210 kW and a maximum torque of 400 N·m. The official acceleration time is 6.2 seconds per 100 km/h and the maximum speed is 180 km/h. The battery capacity is 70kWh and the CLTC has a range of 526 kilometers. Although the power and endurance of bmw i3 are already very good, there is still a gap compared to the low-end version of the Model 3, and the high-performance version is even more incomparable.
That BMW as an old brand, naturally has a sophisticated brand strategy, will not lay out a car type as a stepping stone for other brands, the reason why it can have and Moedl 3 price difference is not much, the power is not comparable, naturally have to find the field in other aspects. Therefore, BMW, which is known for its handling, has strengthened and exclusively adjusted the chassis of the BMW i3, the center of gravity is reduced by 44 mm compared to the 3 Series, the front and rear suspensions use innovative HRS hydraulic rebound shock absorption technology, and more importantly, the BMW i3 is equipped with adaptive air suspension for the first time in the rear axle, and the comfort will be further improved.
From the perspective of positioning, BMW i3 is a key landing point for BMW in medium-sized luxury pure electric models, which makes up for the gap between BMW 3 Series and BMW i4, compared with the same level of overlord level Model 3, BMW i3 main control and comfort, tact to avoid the model 3 performance blow, which is also another pursuit choice for more users, I believe that bmw i3 unique product attributes and BMW brand background can become a pioneer in new energy mid-range models.