Last April, Honda announced a carbon neutrality roadmap. According to the plan, by 2040, Honda will only sell electric and hydrogen fuel vehicles; by 2050, Honda will achieve carbon neutrality of all products and activities, and finally achieve "zero environmental impact". At that time, Honda roughly introduced that the first models of its electrification transformation will be released in the first half of 2022.
In October last year, Guangqi Honda and Dongfeng Honda jointly held a press conference on the electrification strategy for the Chinese market, saying that "in the next five years, 10 pure electric models using the 'Honda' brand will be launched in the Chinese market." All new models launched in China after 2030 are electrified. In addition, Honda officially released a new pure electric brand "e: N".
Entering 2022, Honda will plan to cash in one by one. Dongfeng Honda released e:NS1, and immediately after March 29, Guangqi Honda released a new electric brand e:NP, the theme is "Pole · Moving True", this conference for brand positioning, product planning and post-sales operations also have more explanations.
When you first see a new brand, it is inevitable that you will feel angry, so how does Guangqi Honda interpret e:NP? "e" stands for energy and electricity, "N" stands for New and Next, and "P" is Prime. At the press conference, Hiromoto e:NP unveiled the first model e:NP1, Chinese named "Polar 1".
According to reports, e:NP1 polar 1 adopts a new intelligent and efficient pure electric architecture e:N Architecture F. In the research and development design stage, the manufacturer's positioning of this car is "not only to pursue the pleasure of driving, but also to maximize the quality of the rear seat", which shows that this car still pays great attention to the comfort needs of the family group, rather than simply show off.
At present, there is not much information about the exposure of this car on the Internet: the maximum endurance is more than 500 kilometers, the length, width and height are 4388/1790/1560mm, the wheelbase is 2610mm, and the positioning is a small SUV. However, in general, the model space of the pure electric platform will have more advantages than the same size of the fuel vehicle.
This car has been exhibited at the auto show before, and from the appearance point of view, it is more decent and in line with the public aesthetic, but the details are still relatively electric. In the cockpit, we can see the large size of the central control screen, and the sense of technology is very sufficient. It is reported that the car will be equipped with Honda SENSING safety driver assistance system, Honda CONNECT 3.0 pure electric vehicle version, and Honda's first DCC driver status perception system - the new car is expected to be launched in the first half of this year.
At the press conference, Guangqi Honda also introduced some follow-up plans, and briefly introduced it:
First, by 2025, the e:NP brand will maintain the rhythm of one model per year and continue to launch electric models;
Second, the new new energy exclusive factory built by Guangqi Honda will be completed and put into operation in 2024;
Third, e:NP will adopt an online sales model, and Guangqi Honda will also build a new offline electrified sales service store, and will also enter the mall to create a supermarket system. This year, the double-limit city will be the first to lay electrified sales and service stores, and supermarket stores will be rolled out in major cities across the country.
The pace of new car promotion is set, and how to sell is clear, so the rest is really tested by the market! In recent years, new energy models have gradually been accepted by consumers, and overall sales have also exploded – what are your expectations for the electrification transformation of GUANGC Honda? Message to communicate together!