Reporter 丨 Xiaomin Trainee 丨 Plateau
Produced by 丨aotou finance (theSankei)
In the past few days, Xiaopeng Automobile's request for Taoist practice has caught fire.
On February 27, Xiaopeng Automobile Yunnan Kunming a new store in the relocation celebration, asked the Taoist priest to pray for the opening of the store, through the live video can be seen, at the entrance of the Xiaopeng store, there are celebratory flower baskets, but also stood several Taoists wearing vermilion Robes, this scene and Xiaopeng quite a sense of science and technology LOGO "mirror each other".
However, new energy vehicle companies have always been flaunted by high-tech, and Xiaopeng Automobile, as one of such "high-tech" enterprises, opened stores to ask Taoists to practice, how to see how to violate the peace.
To say that Xiaopeng Automobile is flaunted by high technology is not the author's words.
On Xiaopeng's official website, the first sentence of self-introduction is "Xiaopeng is a technology company focusing on future travel", and the official website prominently puts forward the corporate vision of "using technology to create a more convenient and pleasant travel life for mankind".
For large companies, public image is a top priority.
Typical negative examples such as Musk, in the state where smoking marijuana is legal, smoked a mouthful of marijuana in public, and did not break the law, but the company's market value has still fallen by tens of billions, which is still Musk's consistent image of unbridled anti-fall, replaced by Cook, may lead to the most serious public relations crisis in the company's history.
After the store's practice of inviting Taoists was exposed, Xiaopeng Automobile issued a statement on its own APP with official customer service, saying that after the Yunnan XXX store relocated its new store, it held an event with feudal superstition without authorization.
Apologize for the adverse impact on the public caused by the misconduct of individual stores. At present, Xiaopeng Automobile has ordered the store to immediately close for rectification and remove it from the official website.
However, as of press time, Xiaopeng Automobile's official website official micro official blog and other channels have not made any statement on this matter.
Using customer service instead of using a more official name, issuing a painless announcement on the APP seems to have become a consistent style in the new energy vehicle industry.
Not to mention how sincere this practice is, is it true that the storefront officially authorized by Xiaopeng has nothing to do with Xiaopeng?
He Xiaopeng himself tweeted in 2018 that feng shui is indispensable for entrepreneurship.
I don't know if I asked the relevant person in charge of the Taoist practice store, and did I know the attitude of the boss He Xiaopeng to "metaphysics".
Xiaopeng Automobile also listed a "Peng Krypton metal mahjong" priced at 1999 yuan, "metal mahjong" sounds relatively new, but this matter seems to be far away from technology.
According to public information, in 2021, Xiaopeng Automobile actually achieved quite good results, with a total of 98155 new cars delivered, becoming the brand with the most domestic new energy vehicles delivered, I don't know if it is because of good sales, Xiaopeng thinks that he has reached the time when he can push peripheral products, mahjong, dice, printed on the Xiaopeng logo, about fans do not skimp on buying a single?
Some people may want to say, you are picking bones inside the egg, producing a mahjong to sell a sale is nothing, even if it is to ask the Taoist to do it, it is only a matter of Xiaopeng authorizing the operation of the store.
It is true, but it is precisely from this that it can be seen that there are management problems in the "self-operated + authorization" model adopted by Xiaopeng Automobile today.
In order to accelerate development, it is understandable that large brands adopt an authorized business model, but due to poor management of franchise stores, it is not uncommon for brands to be damaged.
As a brand that has only been established for 8 years, Xiaopeng should cherish the brand reputation more.
In addition, the author noted that Xiaopeng is currently facing the dilemma of chip and battery supply, and even caused many situations that cannot be delivered on time.
On complaint platforms such as Black Cat, posts complaining about Xiaopeng's failure to deliver the car on time abound, and some car owners have already decided in October last year, but they have not yet got a car.
And what makes some car owners angry is that although the car purchase contract states that if the car is not delivered on time, Xiaopeng should pay liquidated damages, but the contract does not write a specific delivery date.
Some people in the legal profession said that this kind of behavior is suspected of deliberately concealing consumers, but even if it is only an oral or WeChat chat agreement, if consumers can submit evidence, they can also make claims against enterprises based on this.
The explanation of Xiaopeng Automobile for not being able to deliver the car on time is that due to the impact of the epidemic, the supply of car chips and phosphoric acid batteries is very tight, and it will step up information communication with the supply chain and deliver the car as soon as possible. However, so far, Xiaopeng has not proposed a compensation plan for this matter.
Some prospective car owners even said: "This car cannot be handed over for a long time, no wonder Xiaopeng asked the Taoist priest to do it, it is too anxious." ”