According to the Action Plan for Deepening the Revitalization of Capital Cities in the New Era and Accelerating the Transformation and Development of the Western Beijing Region (2022-2025) released by Beijing on March 30, the new Shougang area has promoted the construction of space carriers, built three areas such as the Winter Olympic Square, and formed 540,000 square meters of space carriers such as oxygen plants and Liugonghui. The reporter learned from the Shougang Park Liugonghui project side on March 31 that as of now, the overall commercial investment of the project has been completed by about 70%, of which D Mall Shopping Plaza has completed 80% of the investment.
As the only urban complex project in Shougang Park, Shougang Park Liugonghui has previously appeared during the Winter Olympic Games, providing material support and consumption support services for the Winter Olympics and Shougang Park, and also harvesting the traffic and world-class attention brought by the Winter Olympics. According to reports, the project investment has formed a combination of parent-child families, quality catering, and high-tech new energy as the highlights of tenants. The main store, Nairbao Science and Technology Museum, is the first super flagship store in Beijing, which will create a one-stop international family parent-child growth space. D Mall mall is aimed at middle- and high-income families, combining family parent-child, lifestyle and technology experiences, where parents and children can enjoy an immersive shopping and entertainment experience.
The reporter saw at the scene that some brand merchants such as Yum China, Starbucks, and The Woods Café have been basically renovated and are waiting for the official opening. Up to now, the shopping mall has signed brands including KFC, Pizza Hut, Starbucks, Seesaw, THE WOODS Cafe, Xiaodangli Soup, Riverside City, Jiuben Izakaya, Nio House, Ideal Car, etc., and is expected to open in the second quarter.
Shougang Park Liugonghui Commercial continues to introduce high-heat brand merchants that meet the needs of young people, quality families and high-end white-collar workers, including 1 first store in China, 8 first stores in Beijing, and 14 first stores in western Beijing. The settled merchants are:
Nairbao - the first science and technology experience hall in Beijing
The flagship store of Chang'an Ji Restaurant - Chinese mainland, the first store in Beijing
Ideal Automobile flagship store - the first store in Beijing
Nio House flagship store of NIO Center - the first store in West Beijing
The first store in Kyo west: THE WOODS Café, SeeSaw, Small Hanging Pear Soup, Kumoto Izakaya, etc
Up to now, about 40% of the office buildings of Liugonghui Project have been signed, and the signed customers include high-quality enterprise tenants such as Zhujing Design, CBRE, Shenghuadun Protection Technology, Low Carbon Environmental Protection Industry Association, Municipal North China Design Institute, Shougang Fund and so on. The contracted tenants are currently undergoing interior renovations and are expected to move in from April onwards. This year, the project will continue to increase investment in key industries such as high-tech, artificial intelligence, virtual reality, and low-carbon innovation.
It is understood that Shougang Park has determined the annual theme of "dare to be extraordinary", and through the introduction of winter Olympics, science and technology, and cultural industry activities, Shougang Park will be built into a gold medal industrial park with monthly activities and bright spots. On this basis, Shougang Park Liugonghui will launch a series of activities with the theme of "Urban Awakening Plan", and carry out green environmental protection theme activities such as new energy auto shows and lifestyle markets, parent-child fun sports, park punch-in interaction, cycling and running in outdoor spaces every weekend and holiday in April.