Reporter 丨Dong Tianyi
On April Fool's Eve, there will be "big things" happening at BMW.
A few days ago, the Daily Economic News reporter learned that the domestic version of BMW X5 - BMW Brilliance's new X5 will be officially listed on March 31 at 20:00~20:35. At that time, BMW will also bring the domestic i3 long-axis version of the pure electric car, which is also an exclusive model for the Chinese market.
Image source: Ministry of Industry and Information Technology enterprise declaration model publicity
According to the detailed information of the enterprise declaration model announced by the Ministry of Industry and Information Technology, the overall design of BMW Brilliance X5 basically continues the style of the current model, and the M sports suit is standard. The new car is available in two gears, XDrive30Li and XDrive40Li, with a 2.0T turbocharged four-cylinder engine and a 3.0T turbocharged inline six-cylinder engine, with a maximum power of 245 hp and 333 hp, respectively.
The reporter exclusively learned from the staff of a BMW dealer in Beijing that the price range of the upcoming BMW Brilliance X5 XDrive30Li model is 600,000 to 650,000 yuan; the price range of the XDrive40Li model is 700,000 to 800,000 yuan. However, this news has not yet been officially confirmed by BMW Brilliance.
In addition, after visiting a number of BMW dealers, the reporter learned that at present, the resources of BMW Brilliance X5 are tight, and there are more customers who intend to pay gold. According to the staff, some imported models have experienced price increases in the past.
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The most expensive domestic joint venture model on sale?
As the first medium- and large-sized SUV model in the BBA (Mercedes-Benz, BMW, Audi) to enter the domestic sequence, the cost advantage brought by local production has made the final price of BMW Brilliance X5 full of imagination.
Previously, there was a suspected final price list of BMW Brilliance X5 on the Internet. According to the information, the price range of BMW Brilliance X5 XDrive30Li models may be 558,000 to 618,000 yuan; the price range of XDrive40Li models may be 668,000 to 758,000 yuan. According to the price list information, the BMW Brilliance X5 entry-level model will be reduced by about 140,000 yuan compared with the current imported version, and such a sharp price reduction has also successfully triggered heated discussion among netizens, and some netizens have left a message saying: "True fragrance! ”
Image source: Sina Weibo
However, the final price of the BMW Brilliance X5 learned by the reporter is slightly different from the above price. According to the staff of a BMW dealer in Beijing, the price range of BMW Brilliance X5 is 600,000 to 800,000 yuan. Among them, the price of the two 2.0T models is 600,000 to 650,000 yuan; the price of the two 3.0T models is 700,000 to 800,000 yuan.
If the above price is the final price, it means that BMW Brilliance X5 will become the most expensive domestic joint venture model in the current sale.
In fact, even if the price of domestic joint venture models hit a new high, the price of BMW Brilliance X5 still has an advantage over its competitors. According to official data, the current starting prices of Mercedes-Benz GLE, Audi Q7 and Volvo XC90 are 699,800 yuan, 701,800 yuan and 657,900 yuan, respectively. In contrast, the starting price of BMW Brilliance X5 of about 600,000 yuan is 50,000 to 100,000 yuan lower than that of the above models.
In addition, official information shows that after the BMW X5 was imported to domestic, its wheelbase was lengthened by 130 mm to 3105 mm, which is the same as the current BMW X7 model. At the same time, some models of BMW Brilliance X5 will also be equipped with China's exclusive comfortable seats, adaptive dual-axle air suspension and crystal texture interior components, etc., which are better equipped than imported models, which may bring better market performance.
Watchmaking: Every car dong Tianyi
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Domestic and imported models are not sold "in the same house"
Although the final official price has not yet been released, the BMW Brilliance X5, which has been explored at a lower price, has not yet shaken the status of the imported version of the model.
The staff of the above-mentioned BMW 4S store revealed to reporters that at present, there are not many imported BMW X5 models in the store, and there are two or three vehicles in the store.
"After the BMW Brilliance X5 was launched, the imported version was discontinued, and now all that is left in the store is the last batch of cars." The above staff said that many customers are waiting for the final price of domestic X5, if the difference between the two is not big, may still choose the imported version of the model, so there is no price adjustment plan for the imported version of X5 in the store.
Image source: Per reporter Zhang Jian photographed (data map)
In the "parallel world" of Tianjin Port, the price of imported BMW X5 models has not fluctuated significantly. Wang Yu (pseudonym), a parallel import car dealer in Tianjin Port, told reporters that whether the model is domestic or not has little impact on the price of parallel imported cars, "These are two completely two concepts." According to Wang Yu, the current price of the "ink version" black BMW X5 3.0T model is about 690,000 yuan, and the white one is cheaper, but the overall price is basically the same as before the Spring Festival.
Although the price of the imported version of bmw X5 is still "firm", the BMW Brilliance X5, which has not yet been listed, has also received many orders. According to the staff of the above-mentioned BMW 4S store, there are currently more than 40 bmw X5 intention gold users in the store.
The staff of the above-mentioned BMW 4S store told reporters: "The domestic BMW X5 will not have terminal discounts. The staff of another BMW 4S store also revealed to reporters: "The sales strategy currently defined by our store is similar to that of imported models." ”
It is worth mentioning that in 2021, the BMW Group had the highest sales volume in the BBA, with global sales of about 2.5215 million units, an increase of 8.4% year-on-year. This achievement also allowed the BMW Group to surpass Mercedes-Benz in the global market for the first time since 2016 and win the global luxury car sales crown.
Focusing on the Chinese market, the BMW Group will sell about 846,200 vehicles in 2021, an increase of 8.9% year-on-year, accounting for nearly 34% of the total global sales. As the latest blockbuster model after the change of BMW Brilliance's stock ratio, BMW Brilliance X5 may become a new gripper of BMW Group's "sales volume" in the Chinese market.
NBD car interaction
Domestic BMW X5, fragrant?