Mid-to-high-end cars are a smoky market, and there are very few models that can stand alone, and accord is one.
2021 Accord ended perfectly with the sales performance of 201301 vehicles in the whole year, and for guangqi Honda, a blockbuster professional, such data does not seem to be difficult to complete.
In 2018, the ten generations of Accord single-handedly reversed the development direction of the entire high-end car market, and in the traditional thinking of Camry, Tianlai and Maiten, who are still obsessed with moderation and pragmatism, GAC Honda took the lead in turning the rudder to young consumers.
Soon, the ten generations of Accord in the circle of young users to gain a foothold, the data shows that the post-90s user group with the ten generations of Accord accounted for up to 54%, which makes it the most youthful "traditional middle and high-end car" in the middle and high-end car market.
The reason why it is young is because the ten generations of Accord itself has an excellent young positioning, and the reason why it is traditional is because Guangqi Honda still holds the traditional production thinking of being responsible for users and the market.
As a result, what is displayed in front of the market is a fairly mainstream, at the same time quite intelligent and technological sense of high-quality, very brand temperature of the middle and high-end car.
In October last year, Guangqi Honda launched a new Accord with a mid-term redesign, which has a more sense of technology needed by the times, further making itself younger and narrowing the distance between the mid-to-high-end car market and millennials.
Honda CONNECT 3.0 is here, and the intelligence is more prominent
Almost all traditional mid-to-high-end cars in the past had a problem: smart technology was almost non-existent.
But this is a new market dominated by young users, young people can not stand the lack of scientific and technological products, so Guangqi Honda sniffed the consumption changes in the market, and equipped its own Honda CONNECT 3.0 intelligent guidance interconnection system with the most technical highlights on the new Accord at the fastest speed.
Its appearance has completely made the Accord different, looking more like a smart car.
For example, I can monitor the vehicle's fuel consumption, remaining fuel, location, and remaining battery life through a matching mobile phone, and the technology upgrade allows the vehicle to be deeply tied to the user.
Obviously, the engineers have retrieved the core program that allows the Honda CONNECT 3.0 intelligent guide interconnection system to read the underlying computer information, which is not as simple as simply upgrading the large screen.
That is to say, it starts from the change of the underlying design logic to make this car machine system fun.
"Hello Honda, I want to listen to Eason Chan's lone brave", this system can call up the desired tracks in a relatively fast and accurate state and play them, and at the same time can use the intelligent guidance interconnection system to mobilize navigation, only need to use "Hello Honda" to carry out a lot of communication work.
This system supports mainstream OTA upgrades, ensuring that the vehicle is always in the best condition.
Returning to the use itself, in fact, the user's pursuit is the entertainment, navigation and upgrading of the intelligent car machine system, and the newly upgraded Accord has greatly enhanced the scientific and technological performance because it is equipped with honda CONNECT 3.0 intelligent guidance interconnection system.
Honda SENSING appeared to make safety better
Yes, young consumers are very concerned about the sense of technology, but they are more concerned about safety.
In fact, the safety of the ten generations of Accord has always been recognized as excellent, whether it is the IIHS in the United States or the C-NCAP in China.
The crash test is mainly divided into two parts, one is active safety and the other is passive safety.
Passive safety is a body structure as the leading safety evaluation system, in simple terms, the better the body-in-white design, the better the passive safety of the model with sufficient materials, and active safety is a new evaluation system determined by the level of scientific and technological configuration literacy.
Simply put, the more security configurations, the better proactive security.
The new Accord is equipped with Honda's main Honda Sensing safety super sense system, which allows it to use this intelligent system to keep danger out of the first line of defense.
In this city's environment of worsening morning and evening rush hour congestion, how to solve the problem of driving fatigue in congested road conditions is crucial.
The new Accord is equipped with a new TJA traffic congestion assistance system, which greatly reduces the pressure of driving in congested road conditions, and in congested road conditions below 60km/h, TJA can actively follow the car, actively brake, and also open the lane departure assistance system.
To put it simply, the low-speed road conditions that ACC's high-speed adaptive cruise cannot take care of are taken over by TJA, which is safer and more comfortable, alleviating the physical pressure of daily commuting.
In fact, the new Accord has done a very good job in the intelligent driver assistance system.
The best mid-range version on the sale is equipped with lane departure warning, lane keeping, active braking, fatigue driving alerts and a new adaptive cruise system, which allows the Accord to have a good active safety performance in almost all sections of high-speed and low-speed traffic jams.
The i-MMD hybrid is rigid and soft, and the power is the highlight
I will always believe that technology and autonomous driving assistance systems are just green leaves, and flowers are always power architectures.
The new Accord Hybrid is equipped with the third generation of the i-MMD hybrid system, which has the greatest advantage of reliability, stability and excellent economic performance.
In fact, many companies can produce hybrid architecture systems, but they can not guarantee excellent reliability and durability, Honda's i-MMD hybrid system is a hybrid system that hits the world with reliability.
In the analysis of core battery packs, engines, and processing logic, GUANGQI Honda has spent a lot of time optimizing workmanship and strengthening supplier quality, and Honda itself bypasses complex engineering logic from the technical logic to make the i-MMD hybrid system as simple as possible.
So we can often see hundreds of thousands of kilometers of i-MMD hybrid models, with strong stability.
Based on this, Guangqi Honda has trained the all-rounder power structure for the Accord, which can not only provide an acceleration performance of 0-60km/h as long as 3.8 seconds, but also show an economic fuel consumption of 4.2L of 100km in this violent acceleration state.
As long as the technology is excellent, the horse can run fast and eat less.
The i-MMD technical image with multi-faceted advantages has also impressed user groups with different needs, and they can rely on this power system to quickly overtake to be passionate, and at the same time, they can enjoy the silky feeling brought by the i-MMD hybrid system under docile driving, and look at the 4.2L fuel consumption of the dashboard 4.2L.
You know, at this moment when the oil price is about to break 10 pieces, the economic fuel consumption of 4.2L makes the cost of the car almost equal to that of the electric car.
The good car I can understand is probably the new Accord, with a good sense of technology and intelligent driver assistance system, and can also mediate with electric vehicles under the pressure of high oil prices.
The most critical thing is that Guangqi Honda has seized the future sales growth point, and in today's millennials who have gradually moved towards society, young, intelligent technology-oriented products are the big hits in the future.
The new Accord, which accounts for 54% of the post-90s user group, has undoubtedly become a superstar in the mid-to-high-end car market, and it is not difficult to understand why the new Accord can harvest so much iron powder.
He is the most popular graphic author of the 2017 China Auto Creators Conference; he has been rated as the creator of "Brilliant Pen And Flowers, Turning Stones into Gold" by Yiyi Information; in 2019, he was named the annual automotive influence self-media by UC Automobile, and in 2021, he was rated as one of the top 100 automotive media by Yiche.