In September last year, Beijing Hyundai and Kia respectively launched their own MPV models, Hyundai brought Kustu, Kia brought Jiahua, Hyundai and Kia can be described as full of confidence, want to rely on MPV to play a beautiful turnaround battle in China, but unfortunately the ideal is very full of reality and bone.
Hyundai Kustu and KiaGawa have targeted the Buick GL8 and Toyota Xena, but looking at the sales of others and looking at the sales of Kustu and Kahua, it is not an order of magnitude at all. In February, Kia Kahua sold 243 vehicles, of course, Kahua's sales have not been good since the listing, February is the lowest point, according to this situation, it is estimated that it is not far from suspension of production. Hyundai Kustu is better than Kia Kahua, selling 1,076 vehicles in February, but compared to more than 2,000 at the peak of last year, it is also a direct cut. It seems that not only Korean cars and SUVs are not popular now, but even MPVs are not popular.
There is no harm without comparison, and the Buick GL8 sold more than 9,000 units in February. Toyota Syna is more than 4,000 vehicles, so what do Korean cars compare with the Buick GL8 and Toyota Syna?
To benchmark with competitors is not only by publicity and marketing, or by real product strength, Kia Jawa and Hyundai Kustu, you look at the configuration and price of the two of you, you ask yourself whether you can compete with the famous Buick GL8 and the semi-famous Toyota Xena?
It is estimated that Kia Gahua and Hyundai Kustu originally wanted to fly together with two swords, who knows that in the end they became difficult brothers!