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Analyze the new modern Kustu Positioning the people-friendly, young and sporty MPV

Hello everyone, this issue analyzes the new modern Kustu

1. Brand analysis and historical introduction

The new Hyundai Kustu is a brand new model, from the perspective of the modern brand, in this MPV market level, there is a good brand premium ability, the product performance in the Hyundai Kustu is still good, this is a brand new model, and there is no history, the performance of product awareness is very general.

2. Market analysis

The new Hyundai Kustu is priced at 169,800 to 218,800 yuan. From the perspective of mainstream competitors, the starting price of GAC Honda Odyssey is 235,800, the starting price of Buick GL8 is 232,900, you know, the highest price of Buick GL6 is only 169,900, from the starting price point of view, the new Hyundai Kusuit is much lower than the competitors, and the highest price is also very advantageous, the new hyundai Kustu This market range Buick GL8 and GAC Honda Odyssey are not between the model. From the perspective of style, the new modern Kusitu presents a more sporty style, and is younger, with a strong family style.

3. Competitors

The competitors of the new Hyundai Kustu are gac Trumpchi M8, as well as GAC Honda Odyssey, and Buick GL8.

4. Used cars (Note: The retention rate of used cars is based on the actual performance of the used car market after the new car is listed. )

After all, the new Hyundai Kustu is not a volume of models, the amount of ownership in the later period is not very large, from the perspective of circulation, it is not a model with very good circulation, but the guidance price of the new Hyundai Kustu new car is relatively competitive, more close to the people, which is still conducive to the retention rate, although the sales may not be so bright, but it feels that there will be a certain retention rate.

5. Power system and chassis

The engine is powered by a 1.5T turbocharged engine with direct injection technology in the cylinder, with a maximum horsepower of 125 K And a peak torque of 253 Nm.

It is also equipped with a 2.0T turbocharged engine with a maximum horsepower of 173.6 kW and a peak torque of 353 Nm.

Both are mated to an 8-speed manual transmission.

In terms of chassis, the front McPherson independent suspension and the rear torque beam semi-independent suspension were used.

6. Configuration (The following configurations are listed according to different models, some do not represent the standard of the whole series)

HaC Uphill Assist System, TPMS Independent Digital Display Tire Pressure Monitoring System, Hyundai Smart Sense Integrated Safety System, FCW Forward Collision Warning, FCA-JT Forward Collision Assist - Cross Road Alignment Vehicle, LDW Lane Departure Warning, LKA Lane Departure Assistance, DAW Driver Attention Warning, LFA Lane Center Hold, SVM 360° Panoramic Image, BVM Blind Spot Display System, RCCW Rear Cross Collision Warning are provided in the configuration.

In terms of configuration, it also provides paddle shifters, automatic control headlights, BLE mobile phone Bluetooth key, smart electric sliding door, free-sensing electric tailgate, electrically heated exterior mirror, electronic handbrake (with automatic parking), cruise control, automatic air conditioning.

Intelligent NetworkIng System 3.0 System provides wireless charging of mobile phones, 10.4-inch touch display, CarLife mobile phone interconnection (support Android + iOS)

Vehicle home mutual control, vehicle real-time navigation system, remote vehicle control (start/close engine & car lock control & light control & user settings & location sent to the car, etc.), emergency rescue service (airbag pop-up automatic alarm /SOS), vehicle care service (vehicle diagnosis / driving information / customer notification), DuerOS intelligent voice interaction function (natural language recognition & scene response), parking protection function (real-time view of the vehicle's surrounding environment / unexpected reminder push).

7. Space

The new Hyundai Kusto body size is 4950mm*1850mm*1734mm, and the wheelbase is 3055mm, which is also possible from the perspective of body size and wheelbase.

High-end model driver's seat electric 8-way adjustment, passenger seat electric 4-way adjustment, driver's seat memory function, high-end model second row comfort zero gravity seat with front and rear, seat, backrest, high and low, leg rest electric adjustment, and provide seat heating and ventilation, the third row of seats 6:4 folding, the second row of seats is also very powerful, very competitive.

8. Summary

New hyundai Kustu from the appearance point of view, still very stretched and sporty, just look at a certain part, the feeling is still very good, but together, can not say what feeling, a little slightly uncoordinated, from the appearance point of view, is a young sports MPV model, the appearance performance is OK. The performance of the car central control is also a good sense of technology, the design of the middle seat is also to bring a good comfort model, with a strong advanced fan, the performance of the interior space is also good, from the product price point of view, the new hyundai Kustu is still sincere, but the product popularity is still general.

Analyze the new modern Kustu Positioning the people-friendly, young and sporty MPV
Analyze the new modern Kustu Positioning the people-friendly, young and sporty MPV
Analyze the new modern Kustu Positioning the people-friendly, young and sporty MPV
Analyze the new modern Kustu Positioning the people-friendly, young and sporty MPV
Analyze the new modern Kustu Positioning the people-friendly, young and sporty MPV
Analyze the new modern Kustu Positioning the people-friendly, young and sporty MPV
Analyze the new modern Kustu Positioning the people-friendly, young and sporty MPV
Analyze the new modern Kustu Positioning the people-friendly, young and sporty MPV

9. Appearance

From the appearance point of view, the visual effect of the front face is quite domineering, the middle net uses a diamond-style grille texture modeling, which appears to have a strong sense of high-grade, the flat headlamp group design is also a delicate design, very imposing, and the lower encirclement is the use of a horizontal grille texture design, with a good sports design, but also very advanced. Coming to the side, the huge body shape is very simple, using a very simple and smooth design, using a sloping shape at the D pillar, and with a chrome design, very sporty style, the design of the wheel hub is also more sharp. The design of the tail is a bit layered, with sharp straight tail lights and a C-shaped design on both sides.

Analyze the new modern Kustu Positioning the people-friendly, young and sporty MPV
Analyze the new modern Kustu Positioning the people-friendly, young and sporty MPV
Analyze the new modern Kustu Positioning the people-friendly, young and sporty MPV
Analyze the new modern Kustu Positioning the people-friendly, young and sporty MPV

10. Interior

Entering the car, the design of the central control is more concise, the central control adopts a slightly asymmetrical design, and the shape of the central control screen is also a good sense of technology, from the middle seat point of view, the independent design is adopted, and the middle seat is also very comfortable and very advanced.

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