Introduction: As the only two mainstream range extender cars, Ideal ONE and Landu FREE work together to bring this niche market segment to heat, Ideal ONE with a large six seats, Landu FREE with luxury high performance, both precise positioning, so that range extender cars into the mainstream of the market.
Recently, oil prices have soared, and the industry topic has focused on buying oil cars or trams, on the one hand, oil trucks with increased costs of cars, and on the other hand, trams with collective price increases that lead to an increase in car purchase costs, it seems that neither is the best choice. Under such a problem, the extended range car that has the advantages of both fuel trucks and trams has become a fragrant food in the blink of an eye. But in Landu FREE, this doesn't seem to be the case.
In the more than half a year since the lantu FREE was listed, with 4.5 seconds of zero hundred acceleration time, high and low adjustable air suspension, liftable and super large instrument panel and other highlights, it was a big hit, and sold 3330 units in December last year. However, in the first two months of this year, there was a continuous decline, and sales in February were less than 1,000 vehicles, and the growth was weak in the later period. Some people believe that this is because the positioning of Lantu FREE is not accurate enough, and the people who buy high-end medium and large SUVs have obvious needs for home use, but the Lantu FREE that emphasizes high performance ignores this point, and there is no outstanding advantage at the household level, which is in stark contrast with the ideal ONE of the big six positioning. But is that really the case?
Comfortable ride hidden by 4.5 seconds
Indeed, no one will buy a medium and large SUV to play with cars, drag racing, even if there is, it is also a minority, so Landu FREE is proud of 4.5 seconds zero to 100 km acceleration time, may be able to surprise four seats when it first debuts, but it will not be long before many people will find that this is not a necessary quality of a medium and large SUV, I may have seven seats, but it is not necessary to accelerate 4.5 seconds.
Moreover, whether it is a pure electric vehicle or a range extended range car, the general acceleration ability is not bad, and Lantu FREE uses so much ink to publicize its acceleration ability like ploughing on a stone, in vain. However, this is only a choice in the marketing direction of Lantu, and does not mean that Lantu FREE products are weak. On the contrary, the 4.5-second acceleration capability reflects the strong technical strength of Dongfeng Motor Group, in addition to the 4.5-second acceleration, the Landu FREE extended range version also has 510kW power, 1040N·m torque of the power, NEDC comprehensive endurance also has 860km, running fast and far, no matter which indicator, placed in the market is a resounding existence.
On the surface, such high-performance parameters are excessive for everyday driving of medium- and large-sized SUVs. But when you drive it, you will find that some things can be dispensed with, but once you have it, you can't do without it. The instantaneous explosive power of Lantu FREE acceleration will make you subconsciously "WOW", the rapid response at the beginning, the abundant power reserve when overtaking, in the economic mode has already made people feel surging feelings, when switching to high-energy mode, this surging feeling is doubled, there is also a precise steering when cornering, although the body plate is quite large, but the steering and driving control is very flexible. Such a refreshing experience is something that other medium- and large SUVs cannot give.
You may want to say that the acceleration time difference of two or three seconds, hundreds of Nm and thousands of Nm of torque in a medium and large SUV are no different, many people travel, is not all for a stable word? It is worth noting that The Landu FREE is not a silly and fast type, and the care for the other occupants in the car is also in place. The setting of the front double wishbones + rear multi-link, the silent treatment of double laminated glass, and the minimum turning radius of 5.7m ensure stability and comfort during driving.
As for the positioning of "the only SUV equipped with air suspension in the 300,000-level class", it is not a false name, and it is indeed rare to be equipped with an air suspension at the 300,000-level level, which greatly strengthens the luxurious attributes of Landu FREE. This is not a decoration configuration, Lantu FREE air suspension can be adjusted up and down 100mm high and low, matching comfort, economy, high energy, outing and welcome mode, for the support, filtration and comfort of the vehicle is also indispensable.
Fast and stable, is the most direct driving feedback under the eye-catching power parameters of Lantu FREE. So, are these traits important for the home? Of course, it is important, especially when you drive those bulky and powerless cars of the same class, you will definitely be conquered by the cheerful and crisp and not procrastinating, comfortable home, self-use passion of The Landu FREE.
More than 300,000 luxury, unexpected
The second label after land free high performance is luxury. More than 300,000 luxury, to what extent can it be achieved? In addition to the air suspension of the luxury cars mentioned above, Landu FREE also has a series of configurations that far exceed your perception of 300,000 values, such as Tanner audio, dimmable panoramic canopy, and liftable dashboards.
Intelligence is already the standard of the current new energy vehicles, for the high-flying Lantu FREE, there is not enough intelligence, but also has to have unexpected intelligence, the car this large triple screen is a very special existence. Visually, the size of the entire dashboard and the settings that can be lifted and lowered in different driving modes make the sense of ceremony and luxury full in a second, who can not be admired when getting on the car? Especially for people sitting in the co-driver's position, with an exclusive smart car machine screen, cooking drama, listening to songs, playing games are readily available, which is not any other car with more than 300,000 can give you, the ideal ONE Although there is a set of four-screen interactive programs, but can not be lifted, this sense of ceremony is held to death by Lan Tu FREE.
Other aspects of the luxury feeling and the interior texture is very good, even if the new car does not have any odor, the door panel, the instrument are wrapped in a very good feel of leather, the seat wrapping, support is also very comfortable, the seat also provides 12 directions of electric adjustment, memory ventilation, heating, massage function. However, there is no independent air conditioning in the rear row, and this configuration is missing for more than 300,000 luxury medium and large SUVs.
The so-called luxury, the standard and the definition are not the same, but the most intuitive measurement standards, probably look very expensive, very advanced to use, this is also the impression given by Lantu FREE, its intelligence is naturally already the leading level, the workmanship materials can fully compete with the mainstream luxury brands, and the performance of the driving control is also adjusted towards the standard of traditional luxury, these are blended together, so that the luxury label of Lantu FREE is very distinct.
Write at the end
From the product level, the performance of Landu FREE can definitely afford more than 300,000 prices, and even can be said to be value for money, if the six and seven seats are not just needed, Landu FREE is worth you put into the medium and large SUV car purchase alternatives. Since the product strength is not bad, why does Lantu FREE lag behind the ideal ONE on the sales side? As mentioned earlier, Lantu FREE has failed to form the core competitiveness that can attract large and medium-sized SUV user groups in positioning and marketing, performance and intelligence are certainly advantages, but it is not enough to poke the pain points of this part of the user, giving people a sense of mediocrity that has no shortcomings, but also does not make me want to buy, so there is a trend towards a niche. For Dongfeng, Lantu Automobile, which carries upward responsibility and transformation responsibility, is crucial, but in addition to shaping product strength, it is also time to jump out of some rules and regulations to see the needs of the new era. (text| DanZig）