There is a lot to talk about the Hongqi LS7, after all, as the largest, most luxurious, and possibly highest-priced domestic SUV in China's passenger car market, this car has attracted a large number of consumers so far.
After all, things you can't afford are easy to watch.
01. Pricing.
Hongqi LS7 is currently priced at more than 1 million, from the perspective of Hongqi's current SUV planning, the pricing of millions should not be a big problem, after all, its size is called a super cup, the length is close to 5 meters 7, and the wheelbase is directly hit to 3 meters 3 levels.
This is currently the largest batch of passenger cars that can be mass-produced, the size even exceeds some pickup trucks, and the larger size will definitely have an incomparably excellent ride space, and from the positioning and analysis of Hongqi, its sense of riding experience will exceed most models.
Large size must be a key factor in increasing the price, from the current E-HS9 starting price of 500,000, 770,000 top price, this larger size LS7 pricing is likely to exceed one million.
After all, the H series products are positioned below the L level.
02, power.
The LS7 will be equipped with a self-developed 4.0T turbocharged engine, V8 engine layout, its maximum power of 360Ps, torque of 500 Nm, matching the 8AT gearbox.
Although the book data of this power system is not very good, it is worth mentioning that the body size of the LS7 itself reaches 5 meters 7 and the body mass exceeds 3 tons, which is a huge behemoth that even the 4.0T engine drags slightly.
Therefore, in terms of acceleration performance, the official data given is 9.1 seconds, and it is expected that the daily use acceleration will be about 9-10 seconds, while the comprehensive fuel consumption, the fuel consumption data given by the Ministry of Industry and Information Technology is 16.4L 100 kilometers, and the fuel consumption is expected to be 17L or even higher.
03. Opponents.
Million-level products Red Flag LS7 opponents are more, BMW X7, Mercedes-Benz GLS, Range Rover, etc., will be the opponent of the new Red Flag LS7, may be from the product point of view, Red Flag LS7 only has a size advantage, but from the design, brand point of view, million-level Red Flag may not be inferior to BBA.
04. Market expectations.
For this car, the expectation of Hongqi itself will not be too high, million-level products for any enterprise is bound to be not a volume of products, more significance is to enhance brand value, in order to seize a higher market share.
LS7 sales task will not be too heavy, it only needs to do a good job of quality, reliability, user service, to know that this level of product sales are not high, mainly in the market segment users are too few.
After all, how many people would spend $1 million on a car? Even if it is a strong old gun model like range rover, sales are not much, so the Hongqi LS7 does not need to sell too much, just need to prove to the market that it has this strength.
05. User portrait.
Users who recognize the Fawong brand, have a need for comfort, size, space, and disdain for BBA are the core users of Faw-hongqi LS7, after all, this is the first Chinese brand, 4.0T engine and super space performance, will definitely bring a completely different use of the market.
After all, the Hongqi LS7 car is currently very successful from the design point of view, and the power performance is not particularly bad, consumers who recognize the hongqi culture will definitely lose the BBA to choose LS7.