There are always a few brands in the automotive circle, and everyone says that it is good, but the sales volume just can't go up, and GAC Mitsubishi is such a brand. It has many well-known models, but today, gac-Mitsubishi's presence is really low.
Many people think that the low sense of existence of GAC Mitsubishi is because there are fewer new cars, and recently GAC Mitsubishi finally released a new model - Atuka, which some people say is the life-saving work of GAC Mitsubishi, is this really the case?
At first glance, Artucko's car does have many highlights, such as the attributes of pure electricity + SUV, the price of the two models is 199,800 yuan for the pioneer version, and the hardcore version is 229,800 yuan, which is not particularly expensive in the price of compact SUV. The wheelbase has reached 2830mm, and the overall spatial performance can indeed meet the needs of the Chinese people for the large space of the SUV.
From the official information point of view, Artuco based on the new aluminum alloy pure electric exclusive platform to build, lightweight is guaranteed, and there is a weight ratio around 50:50, it can be said that it is an SUV for control, these two are indeed extremely competitive at this price.
As a pure electric SUV, sandian is also very important - Artuka is equipped with a 70 kWh super battery pack, and its CLTC working range is 520 kilometers, which is not long or short, and belongs to the mainstream endurance of the moment. The maximum power of the motor of 165kW and the peak torque of 350N·m make the performance of this car can also be expected. At the same time, the battery safety claims to be 4 times higher than the national standard, especially because of the use of the BMS battery management system, the remaining power estimation accuracy can reach 3%, none of these parameters reveal that Artuco is indeed powerful.
Not to mention what L2-level automatic driving and 9 high-performance radar probes, automatic assisted driving is also the mainstream of the moment, it seems that Atuka's strength is not weak, and compared with several joint venture pure electricity at the same price (such as the Volkswagen ID4 series), it is better, but is this enough?
Before Artuka, GAC Mitsubishi was the only one who could play the most
Or that sentence, can Artuka save GAC-Mitsubishi? So let's see what GAC Mitsubishi has in front of Artuka? Outlander? What other car besides it is that everyone can remember? Yi Xuan? Or is it dazzling? Really do not open the list of GAC Mitsubishi models, I believe that many people in the auto industry have forgotten that GAC Mitsubishi and these two cars, in fact, the biggest problem of GAC Mitsubishi is not in the product, but in the brand power.
In fact, GAC Mitsubishi has made the same mistake as Changan Ford - the update is too slow, the real fist products cannot be updated, Andrand is already cheap and old, and no matter how much he has the heart, he will not move this bowl of rice. And the models that can share a little pressure for Outlander have not yet been available, and the market reputation of Yixuan and Jinxuan is not applauded or seated, and it may rarely see GAC Mitsubishi models on the street (it is estimated that Guangdong Province will be more).
Is it GAC's problem? Of course not, it comes down to Mitsubishi itself. Mitsubishi Motors has made a great contribution to the automotive industry in the mainland, which we must admit, after all, Mitsubishi's engine has supported many independent brands, but Mitsubishi's suspension of the automobile industry is the embarrassing situation that has caused GAC-Mitsubishi today.
Artuka's car is not weak, and the publicity of the listing is also relatively in place, but what about after the listing? How is the market promoted? How to let more young people know that we still have the GAC Mitsubishi brand? Have a Atukao car? This is gaz mitsubishi's next most important plan, and in the future will there be a model to support Atuka, just rely on atuka this car to fight the world, after all, you do not have a car-making new force will play with feelings, Atuka is GAC Mitsubishi's medicine, but to save GAC Mitsubishi, what is needed is a set of prescriptions, I hope GAC Mitsubishi can take it out as soon as possible.