What level of luxury is required for the interior of the car? BBA users in the traditional fuel car camp believe that tesla and NIO's interiors are not really luxurious, so how is this luxury defined? Who is more luxurious in the interiors of smart electric vehicle brands and traditional fuel vehicle luxury brands? Let's use the BMW 5 Series to make a comparison with the NIO ET7.
BMW: Little functional progress, increased sense of technology
BMW led the way in the practical use of interior buttons, with instrument panels designed to be as close to the driver as possible and to make it easier for users to touch the buttons and find information. In 2004, the BMW 5 Series began to focus on the center control screen and iDrive operation. Making a small shed shape for the screen on the dashboard is a classic of that era. But in the next generation of models, the interior function of the BMW 5 Series has not evolved much, but it has increased the decoration in the design, such as chrome trim pieces, large chicken leg shift levers, which increases the sense of luxury, but the function becomes affordable. This is the usual routine of designers to fake luxury.
Weilai: Not only a sense of science and technology, but also a humanistic temperature
Tesla and BMW's interior design concept is two extremes, it does bring interior design into the new quadrant, but excessive sense of technology will also bring a cold sense of distance, lack of a certain human touch. NIO has chosen a design route that goes more directly to the tech theme than BMW and Mercedes-Benz, but is warmer and more humane than Tesla. The ET7's interior has very few buttons, but you can control the car with your voice; its door handles are hidden, but right in your most comfortable position; the location of the storage box is not visible at a glance, but its volume is definitely not small; the speakers are equipped with 23 standards, but there is no need to deliberately emphasize the horn in the design. Designers want you to hear the effects of a moving concert hall instead of focusing on the horn outline.
The progress of science and technology will bring people a sense of loneliness, which is why many people will be nostalgic for the past, looking back on the past, so the car to pursue the progress of science and technology, but also to save warmth, in the interior design of Weilai ET7, you must be able to feel the progress of science and technology, but also feel the warm, humanized design, which is more in line with my heart for the definition of luxury car.