Text/Paula
Before that, we talked about the 2021 financial reports of Audi and Mercedes-Benz, which invariably mentioned the keywords of "declining sales and profit growth", but BMW in the same BBA appeared to be different from the other two competitors.
Just last week, the BMW Group released its 2021 financial report, and last year the BMW Group achieved a total revenue of 111.239 billion euros, an increase of 12.4% year-on-year; a net profit of more than 12.4 billion euros, an increase of 223.1% year-on-year, ranking second in the top three BBA. Full-year earnings, pretax income and net profit were at record highs.
Compared with the eye-catching revenue and net profit, the sales volume of the BMW Group in 2021 is more worthy of attention. According to the data, in 2021, the BMW Group delivered 2.52 million cars worldwide, an increase of 8.44% year-on-year, becoming the only brand in the BBA to increase sales, and surpassing Mercedes-Benz's global sales for the first time to win the luxury car sales championship.
The competition between the three major luxury brands is fierce, why has BMW become the only seedling with sales growth against the trend? The main reason is the BMW Group's overtaking in the corners on the road to electrification.
The first is the overtaking of new energy model sales. From the data point of view, BMW's sales of new energy vehicles in 2021 also reached 328,000 units, an increase of 70% year-on-year; the annual global sales of pure electric vehicles exceeded 100,000 units, an increase of 133% year-on-year. In contrast, Mercedes-Benz and Audi also sold 272,000 new energy vehicles last year, and Audi delivered a total of 81,894 pure electric vehicles, an increase of 57.5% year-on-year. It can be seen from the data that in terms of sales and recognition of future models, the BMW Group is far ahead.
When almost all luxury brands are in the transition to electrification, whoever delivers new energy models to the market first can seize the opportunity, and this time, BMW won the jackpot. From the original i3, i8, to today's iX3, innovative iX, etc., BMW's product matrix on the road to electrification is gradually complete.
In addition, the BMW Group has been speeding up the road to electrification, maintaining a high investment in research and development, with a total investment of 6.299 billion euros in research and development in 2021, an increase of 10.7% year-on-year, and Mercedes-Benz's research and development expenditure reached 7.7 billion euros. In addition, in order to ensure the speed of electrification, BMW announced that by 2025, it will invest more than 30 billion euros in research and development, and these funds will mainly be used for electric mobility and digital research.
When the BMW Group was vigorously promoting pure electric models, Chiptzer, Chairman of the BMW Group, said: "The business development in 2021 proves that the transformation of the BMW Group has begun to bear fruit. For the BMW Group, radical transformation and beautiful financial performance can go hand in hand. As it turns out, What Ziptzer said is not false, and as the helmsman who has fully experienced the two fiscal years of 2020 and 2021, Chiptse has led many of the BMW Group's data back to and even partially surpassed the 2019 before the outbreak, no wonder some people joked: "If you vote now, Ziptzer can at least get two re-elections." ”
Looking forward to the future, BMW will be in 2022, mass production and trial production of pure electric models will reach 15 models, according to the China Automobile Association forecast, in 2022 the sales of new energy vehicles will reach 5 million, an increase of 47% year-on-year, BMW is expected to usher in a new round of growth in new energy model sales in 2022. By the end of 2025, the BMW Group plans to deliver 2 million pure electric vehicles worldwide; by 2030, the bmw group's rolls-Royce, BMW Motorrad and MINI brands will also be fully electrified.