On March 14, Ziyoujia Automobile announced that its smart electric SUV Self-Youjia NV will be officially released on the 31st of this month, and is expected to deliver the first batch of users in September, with the new car priced at about 300,000 yuan.
Niu Innovative Energy, English name "NIUTRON", mentioning this new car-making force may be a little strange to everyone, but speaking of its founder - Li Yinan, the founder of the Maverick electric vehicle, I believe everyone is very familiar with it, so after promoting the successful listing of Niu, he carried out a second venture and cut into the field of new energy vehicles.
The self-touring NV positioning to be released at the end of the month is a medium and large SUV, and provides pure electricity and range extenders, which can't help but make Xiaobian think of another car that is on the cusp of the storm - the ideal ONE. Before ideal ONE, almost no car company adopted range extender power, as the "first person to eat crab", ideal ONE has been subject to polarized evaluation since its introduction. On the one hand, many people think that the extender power with oil to generate electricity, and then use electricity to drive forward, not only is it not necessary, but also increases the loss of energy in the process of conversion, Weilai's Shen Fei bluntly said that the range extender of the ideal car has no future, and the Volkswagen China CEO commented that the range extender electric vehicle is "the worst solution".
On the other hand, the sales volume of the ideal ONE continues to rise, and car owners have reflected that the post-purchase driving experience is "true fragrance", which can experience the intelligent technology sense of pure electricity without bearing the "endurance anxiety" of pure electricity. Although the ideal ONE has played some small cleverness, using the way of Tianji horse racing, comparing the driving texture with traditional fuel vehicles, and the endurance with pure trams, at the same time, with the size of medium and large USVs and the price of more than 300,000, it has become a unique model in the market, and sales have also risen steadily.
The success of the ideal ONE undoubtedly makes many people who are not optimistic about it have "punched the face", objectively speaking, the range extender power is indeed not the future of the automobile industry, oil charging, electricity drive is just a transitional period of clever practice, but in the current pure electricity field charging slow, less electric piles, winter degree of virtual standards and other issues have not been properly solved in the period, the increase in power is a favorable choice, after all, the car is good and bad, suitable for their own is the best, and the ideal has captured the pain points of consumers, the market positioning is clear, The audience is clear, and naturally many people pay for it.
Therefore, we can see that NIUTRON has cleverly adopted the competitive strategy of the ideal car, and uses pure electricity and range extender power in parallel to further strengthen the competitiveness of the new car self-touring NV.
Self-touring NV is positioned as a new energy SUV that not only meets the daily commuting in the city, but also has an outdoor off-road style. First of all, from the perspective of body size, the length, width and height of the new car are 4915mm× 1962mm×1745mm, and the wheelbase is 2910mm, which is a standard-sized five-seat medium and large SUV, which gives people a large look at first glance.
Secondly, from the perspective of appearance and shape, the front face headlights of the new car use a double-track ring light group, a through-line design plus a matrix light belt, somehow, let the editor think of the term "bright eyes and bright teeth". The side C pillar is embedded with a silver-gray cover plate with a digital dynamic charging indicator that can display the battery's power status. The taillights echo the front face shape, and the vertical light source on both sides resembles a bull's horn. If you use a few simple words to describe the appearance of the new car, it should be said that it is "concise and clear" and "excellent sense of technology", which is perfectly in line with the aesthetic orientation of contemporary young consumers.
Looking at the interior part of the car, the NV does not adopt a fancy design, but is based on a simple and generous layout, the center console is in a horizontal rectangular shape, with a rectangular suspension screen, although the style is not trendy and special, but the decent shape is not easy to make mistakes. In terms of workmanship, most of the areas in the car are wrapped in leather, while minimizing splicing as much as possible, giving people a sense of smooth continuity as a whole. In addition, the official claim that the self-tour home supports wireless CarPlay, to know that this is currently on the market most of the pure electric models do not have, perhaps users will be because of this function in the heart to add a point to the self-tour home NV.
Write at the end
The success of Maverick Electric has caused a lot of repercussions in the industry, and now NIUTRON has made great efforts to launch the self-Touring NV this medium and large SUV, the unique exterior design is very recognizable, the interior design also has a mainstream level, although the specific power information has not yet been released, but with the ideal ONE of the "lessons from the past", we think that since the official release of the Youjia NV after the market performance will be how?