Text | Haidian mo less
Edit | Small balls
Due to the cost of power batteries, motors and other reasons, it is normal for the hybrid version to be more expensive than the fuel version, depending on how much you want to be "expensive";
Comparing horizontally and vertically, it is not difficult to find that the great wall Mocha DHT-PHEV pricing is indeed "artificially high", and there is no Changan UNI-K iDD thick road!
The cost of double integrals is getting higher and higher, and the price of oil is soaring...
Under the pressure of various policies and realities, more and more mainstream manufacturers have to accelerate the transformation to new energy electrification.
Combined with the mainland's new energy vehicle policy, especially the current actual situation, although pure electric is good, it still generally faces no small challenges from the main engine factory to the consumer side.
So we see that including BYD, Geely, great wall, Chang'an, Chery, etc., everyone began to concentrate on the "hybrid" field!
Especially after BYD released the DM-i hybrid series that focuses on fuel economy at the beginning of last year, Qin PLUS DM-i, Song PLUS DM-i, and Tang DM-i orders have climbed steadily.
In the adverse trend, BYD earned a lot of money, and other friends and businessmen could not envy and hate, so they attacked at full speed to speed up the pace of participation in the war.
At the beginning of the Year of the Tiger, the most eye-catching of the domestic hybrid circle is of course the three independent strongest - Geely, Chang'an, and the Great Wall.
Geely Star Yue L Thor Hi · X oil-electric hybrid version, although a variety of warm-ups have been launched years ago, but it has not yet been officially listed, but the "second long" Mocha DHT-PHEV, UNI-K iDD has taken the lead.
On March 1, Great Wall Motor's most important high-end brand, Weipai, preemptively unveiled its sword.
With the "high pricing" of 295,000-315,000 yuan, and the series of "big words and harsh words" of Weipai CEO Li Ruifeng at the press conference, Mocha DHT-PHEV quickly went out of the circle, which caused great concern inside and outside the industry.
Mocha DHT-PHEV priced at up to 300,000
The controversy was quite fierce, so that the official once deleted the relevant tweets and the small video of Li Ruifeng's speech.
The huge controversy over weipai mocha DHT-PHEV has not completely dissipated, and Changan has followed suit and began to make big moves!
On March 10, Changan UNI-K iDD was officially launched, and only two models were launched, with a price range of 176,900-192,900 yuan.
A stone stirred up thousands of waves, the original Great Wall Mocha DHT-PHEV up to 300,000 pricing strategy, has caused a huge controversy in the industry, this is good, Changan UNI-K iDD listing is tantamount to directly to the fierce "make up a knife".
You know, the fuel version of the Great Wall Mocha, Changan UNI-K is a direct competitor, although the pricing is different, but the overall is not scary, the main model is basically still in the 15-200,000 yuan price range.
How to get to the hybrid version of this kind, the Great Wall suddenly gave mocha DHT-PHEV a price increase of 100,000, the price directly jumped to the price of 300,000 yuan, but Changan UNI-K iDD is still very restrained to set within 20?!
This is not scientific. As the saying goes, there is no harm without contrast!
The Great Wall is in front, Chang'an is behind, from the media to consumers, all the officials and masters are not stupid, the Great Wall and Chang'an in the hybrid version of the "pricing" of the matter, the mentality and appeal points can be described as a world of difference.
Looking at the product alone, we all know that the hybrid version is compared to the fuel version, due to the increase in the motor, especially the large-capacity power battery, the cost of the cost is naturally much more expensive.
But whether the price level is to sell 30,000 yuan, 50,000 yuan, or 100,000 yuan, it is not just the cost of the reason.
In fact, take the most direct power battery part as an example:
Changan UNI-K iDD is equipped with a 30.74kWh battery pack (that is, 30 kWh of electricity), and the pure electric endurance can reach 130 kilometers; the Mocha DHT-PHEV is equipped with a 39.67 kWh battery pack (that is, 40 kWh electricity), and the pure electric endurance is 204 kilometers.
Even according to the battery price of 1000-12000 yuan / KWh, the increased cost of the two in the power battery pack is only 30,000 or 40,000 yuan, and there is still a gap of 108,000 miles from 100,000 yuan.
The high cost of new energy vehicles is inseparable from the power battery pack under the chassis
In fact, combined with the price of changan UNI-K fuel version and hybrid version, the price of the hybrid version is indeed 30,000 yuan more expensive than the fuel version, which greatly supports the increase in the "cost cost" of power batteries and so on.
Le Tease Observation:
Needless to say, the same new energy plug-in hybrid model, Changan UNI-K iDD in the pricing so restrained, intended to be a hit to seek volume.
After all, last year, the fuel version of UNI-K was once given high hopes, but due to relatively high pricing and listing, it fell into the "elk test" public opinion crisis and other unfavorable factors, and finally failed to become as popular as UNI-T.
The first defeat of the fuel version of UNI-K greatly frustrated the sharpness of the Changan UNI series of "rushing high".
This time the "plug-in" re-battle, Changan naturally hopes that UNI-K iDD can achieve sales success as much as possible, after all, the supply of BYD DM-i series is enough to react, and the field of new energy plug-in and mixing has great prospects.
Don't forget, UNI-K iDD is obviously superior in many dimensions, and the price is even more affordable than Tang DM-i!
This further shows that as long as the UNI-K iDD product is strong, supplemented by powerful supporting marketing, it is a high probability event to become a "sought-after commodity" like Tang DM-i.
In contrast, Moka DHT-PHEV, as we analyzed in the previous review, the Great Wall may not expect it to be able to go at all.
After all, this car should carry the brand image and premium of Wei Brand in a larger sense, and it will be raised to the greatest extent! I want to directly align myself with the new forces of ideal ONE.
Just from the perspective of consumers, at least at this stage, wei brand and Changan UNI series, there is no essential difference in brand image and premium between the two.
If you vote with your feet, the UNI-K iDD, which is cheaper than 100,000, is undoubtedly more fragrant and more honest.