Although the popularity of SUVs in the domestic car market has become higher and higher in recent years, the development momentum of traditional cars has not been weakened. In the car market, compact cars have always borne the burden of sales, representing the direction of industry development, and to a certain extent, they have become the vane of market segmentation. When the post-95s or even post-00s become the main force of car buyers? What kind of car do they need?
The appearance should be high, the configuration should be full, the power should be strong, and the control should be first-class. The emergence of the dark horse shadow leopard not only achieved a breakthrough in performance, but also made the brand culture of sports cars deeply rooted in the hearts of the people, and quickly became a "phenomenon-level explosive" in the 100,000-level sports car market. It can be said that Shadow Leopard not only broke the monopoly of the joint venture brand on sports cars, led the collective breakthrough of independent brand sports cars, but also made the domestic sports car market get more people's attention. However, in recent days, the shadow leopard that is frequently searched for, like many models, is facing the problem of "chip shortage". Today I will talk to you about more stories of this internet celebrity sports coupe...
Among the many hot topics about shadow leopards, the most impressive is the endorsement of "Asian Trapeze" Su Bingtian. On August 1 last year, Shadow Leopard spokesperson Su Bingtian reached the final with a time of 9.83 seconds in the men's 100m semifinals at the Tokyo Olympics and broke the Asian record in one fell swoop. Immediately after that, in order to pay tribute to the miracle created by Su Bingtian, Shadow Leopard, which was only one day on the market, immediately renamed the J10 model to J10 Flyer Edition, and lowered the price from 98,800 to 98,300 yuan, and soon after launched the Shadow Leopard SuShen limited edition model. The common sportsmanship and breakthrough spirit between Shadow Leopard and spokesperson Su Bingtian coincide.
Under the assistance of the spokesperson Su Shen, the popularity of shadow leopards has been rising since the beginning of the listing, coupled with the 1.5T high-power engine with a maximum power of 177 horsepower, the achievement of breaking 100 in 6.95 seconds, the high cost performance of the price of more than 100,000 yuan, and the sales of shadow leopards have risen steadily, and the monthly sales have exceeded 10,000 for several months. More young consumers have also noticed this sports coupe, and shadow leopards on social networks have received a lot of praise.
The hot spots in the automotive circle are changing rapidly, there are more and more discussions on the sports cars dominated by the shadow leopard here, and the side is repeatedly affected by the global epidemic, and the car chips that are already very nervous are getting fewer and fewer, and the shadow leopard has not escaped the global shortage of car chips. The same is the domestic car companies, everyone's demand for chips is not the same, the fundamental reason is the difference in the level of intelligence between different cars.
To take an example of electric power steering, this is almost the standard in most cars, but there is a lot of learning in it. Electric power steering has C-EPS, P-EPS and DP-EPS three kinds, from the structural point of view, according to the motor power position different distinctions, C-EPS motor on the tube column; P-EPS motor assistance in the gear rack direction of the small gear; DP is in the rack and pinion other positions arranged a small gear, called double pinion Double pinion, motor power and P-EPS transmission route is similar. Of the three forms, C costs the least, DP costs the highest, and DP also requires chips to calculate and program.
The main sports performance of the shadow leopard, in order to fully meet the control gene, it chose the higher cost DP-EPS steering form, and the use of the latest generation of accessories and chips of ZF (ZF) in Germany, this technology is almost the same level, but also exclusive to luxury cars. In addition, Shadow Leopard from the J11 version began to use the super sense interactive intelligent cockpit, standard L2 level intelligent driver assistance system, etc., which also need more chip support. It is reported that the shadow leopard vehicle has more than 500 chips. In the environment of lack of cores, this intelligent super-similar level of net red car wants to continue to break through in sales, and its difficulty can be imagined.
The pursuit of cutting-edge technology and extreme control has affected the shortage of chips for Shadow Leopard, which further affects subsequent sales. In order to speed up the supply of chips, GAC Trumpchi has worked with ZF Group headquarters and chip suppliers to develop a production increase plan. In the short term, the shadow leopard that has been running all the way has temporarily slowed down, but with the supply of chips in place, it is believed that the shadow leopard will quickly resume hot sales in the near future.
As mentioned at the beginning, Shadow Leopard is not the first to eat crabs in the field of Chinese brand sports cars, but Shadow Leopard is the first car that truly combines "sports, control, power, and appearance", and after Shadow Leopard, the niche segment of sports cars has received a lot of attention and new products. In my impression, GAC Trumpchi has always been a steady, steady and low-key impression, and the appearance of the shadow leopard has also made GAC Trumpchi "high-profile". In the global "lack of core" state, the sales of shadow leopards will definitely be affected by the short term, but a good car is not a hero based on short-term sales. It is expected that after the supply of chips is sufficient, Shadow Leopard can make good achievements in the Chinese brand sports car market, and also hope that Chinese car brands will create more "Shadow Leopards".