Poster copywriting can really make people suffer from embarrassing cancer. Look at these sentences in disbelief, "TA's eyes are too sharp, don't look at each other easily", "TA is a violent temper, you can't afford it" and so on, when I saw these copywriters, I saw the ultimate showdown between the Matt family and the ghost fire teenager in a trance, and the writing style was simply not too suitable for this temperament. So that people have not yet officially begun to know Geely Binrui COOL, the impression score has been discounted first.
To be precise, in fact, Binrui COOL is not a brand new model as officially advertised, it is a mid-term revamp of Binrui, but it just happened to catch up with the domestic wave of sports personality, so it transformed from the original family car into a sports coupe. Speaking of this, let's talk about some digressions, it seems that since the 11th generation of Civic returned from sharp to moderate, the road of domestic sports coupes is becoming more and more radical, it doesn't matter how the power accelerates, the shape must be enough to pull the wind, enough personality, use this way to highlight their own differences, such as Trumpchi Shadow Leopard.
The styling design of Binrui COOL this time is the same as the feeling given by the shadow leopard, which is a smell of "too much force". Binrui COOL uses Geely's latest "energy storm" design (in fact, this design language is also applied to Boyue X, but the reputation is mixed), the oversized X-shaped black large mouth grille, the red air intake sleeve decoration in the fog light area, and the five rib lines of the engine hatch, which looks quite impactful.
On the side is the popular coupe shape, with 17-inch blackened rims and bright brake calipers, as well as a large rear wing, for a strong sense of sport. Although the rear part does not adopt a flamboyant four-out exhaust layout, the stout bilateral single-out design is comparable to the Audi RS3, and the visual impact is no less than that of competitors. And in order to meet the needs of consumers for more personalization, Binrui COOL also provides a variety of optional packages, such as fog lamp decoration cover, exhaust cylinder, body puller, rim calipers and so on. The whole set can definitely compete with the Shadow Leopard for the title of the most domineering side leakage coupe in its own right.
The interior layout is also the standard of the current sports coupe, the dual screen design strengthens the sense of technology, and the sports seat and electronic gear protrude the sporty attributes of the vehicle. In order to create a stronger sports atmosphere in the car, the through-type air outlet is also equipped with orange decorative strips, 72-color interior atmosphere lights bring a good sense of grade, and the material of the sports seat is also a mixture of leather + Alcantara material, which is better in comfort and visual sense.
Power has always been one of the most core points of the sports car, from the declaration information can be understood that Binrui COOL did not use the current 1.4T engine this time, nor did it use the same 1.5T engine of Binrui, but equipped with Geely's new B plus 1.5T four-cylinder engine, the maximum power of 133kW (181 horsepower), 40 horsepower higher than the current Binrui, 4 horsepower higher than the main performance of the Shadow Leopard (177 horsepower). The gearbox is expected to replace the current CVT stepless transmission into a 7-speed wet dual-clutch transmission, after all, it is also a model that focuses on sports, and the competitors of the same level can have it, and they cannot be vague.
Although the 100,000-level sports coupe is a relatively niche market segment, the performance of its independent competitors in this is indeed not to be underestimated, in addition to the Trumpchi shadow leopard that was very popular last year, there is Changan UNI-V, which has opened pre-sale, and MG 6, a veteran of SAIC Motor. And Binrui COOL wants to stand out in this, you need to play the same radical style of Trumpchi Shadow Leopard to start a head-on competition, colliding shirts is not terrible, whose product force instigated, that is embarrassing. However, with reference to the recent market sales volume and word-of-mouth fluctuation of Shadow Leopard, the plasticity and expectation value of Binrui COOL as a latecomer are obviously stronger.
100,000-level affordable cars pursue excessive design to win the attention of the market and consumers, this kind of play is actually rare before, even the veteran MG 6 of the sports car camp is quite restrained when emphasizing the sense of sport. The Trumpchi Shadow Leopard, which was listed last year, directly broke and reorganized this style of taking into account sports and home use, and the more radical and exaggerated shape did win the popularity of "net red" for itself, but in fact, this style gave people more of a feeling of "ghost fire teenager" and "auto parts city". Nowadays, Binrui COOL draws scoops according to the gourd, and also plays such a play, combined with the poster copy of the very "middle two", which makes people very worried that it will be like a shadow leopard, winning sales, but losing goodwill.
Here I also hope that some independent brands are not so impatient, rather than excessively pursuing appearance, it is better to think about how to find a balance between sports and home attributes, while improving consumers' concept of sports cars, while precipitating the technical power that sports cars really need, and slowly bringing the real sense of sports coupe to the market.
*Some of the pictures come from the Internet, if there is infringement, please contact to delete