As the earliest joint venture brand to enter China, Volkswagen has always occupied an absolute right to speak in the era of fuel vehicles. Whether it is an entry-level family car or an administrative-level medium and large sedan or SUV, in almost all popular market segments, Volkswagen has a heavy model layout.
However, in today's era of electrification with half a foot, the traditional MPV market still seems to lack a model that can really make them straighten their waist bars. Until two years ago, SAIC Volkswagen launched a new MPV model, Weiran. From the perspective of the time, SAIC Volkswagen had great hopes for this car. Whether it is positioning, price or size, SAIC Volkswagen hopes that this is an MPV that can break the wrist with the GL8.
However, it is clear that weiran's performance after the listing is not in line with expectations. Even with the blessing of Volkswagen's brand aura, Weiran has been tepid in terms of sales. And under this premise, the arrival of several joint venture medium and large MPVs last year also made Weiran feel huge pressure again. Watching the market share being eroded step by step, SAIC Volkswagen will certainly not sit still. Therefore, recently, saic motor Volkswagen Weiran, which has been remodeled in the medium term, has also officially met with everyone.
Where has the new Weiran changed?
As an annual redesign, the new Verran has not changed much in terms of appearance, mainly for the interior level has been upgraded.
Specific to the design style of the entire interior, it can be seen that Weiran has been upgraded to the MQB EVO platform and has been replaced by the latest digital cockpit design of the Volkswagen brand, and the overall interior style is similar to the ID. series. For example, the new Weiran changed the previous embedded central control screen to a suspension type, and replaced the previous mechanical gear with a short and lean electronic gear, which is obviously younger in visual experience.
In addition, thanks to the electronic shift lever, the new Weiran has changed the previous traditional central handrail area to a suspended design, and the new hollow storage table below has further increased the practicality.
In addition to the design changes, the new Weiran has also been upgraded in configuration. Of course, before that, let's take a look at the price of the new Weiran. Overall, the price range of the new model 28.68-399,800 has not changed. Among them, the price of the 330TSI low-power entry version remains unchanged, and the deluxe version is reduced by 10,000; the price of the flagship version of the 380TSI high-power version remains unchanged, and the low-end version is reduced by 10,000. In addition, the high-power version has also added a new Zunchi version, and the price is stuck in the early 320,000.
Therefore, it is not difficult to see through the price that the upgrade of Weiran has strived to lower the entry threshold of the high-power version, and at the same time improved the cost performance of the low-power version, which can be said to have achieved "increase in allocation without price increase".
Specific to the configuration level, the entry-level version of the model adds active and passive safety features such as cruise control, active braking, lane departure warning, lane keeping assist system, and knee airbags. At the same time, the size of the central control screen has also been upgraded from the 8 inches of the current model to 10 inches. In addition, the original high-end model also added full-speed adaptive cruise, induction trunk and 10 colors of interior mood lights, and the sound was also replaced by harman karton sound.
In addition to the hardware configuration, the MQB EVO digital architecture also gives the new Weiran a stronger level of intelligence. With the blessing of the new architecture, the data transmission capability of the new Weiran has been enhanced, whether it is the reaction speed of the car, the ability of human-computer interaction or the level of intelligent assisted driving.
Is there a chance after the change?
Looking back, the main controversy about Weiran has focused on the MQB platform. Under this platform architecture, although Weiran has the largest body size in the same class, the internal space performance is not ideal. The driving experience of the SUV, the higher floor and the more expensive price are also its subtractions.
Although the mid-term redesign of Weiran has not changed in major aspects, it has undergone a significant change in style after improving the sense of interior technology and switching to the MQB EVO digital architecture. The addition of a variety of models without price increases, can already see the sincerity of the new Weiran, and from the specific configuration information changes, these practical safety configurations are also a point that MPV users value today. From this point of view, the new Weiran has obviously heard the voice of the user and begun to make targeted supplements.
Whether it is the main color from the previous burgundy to the current silver, or the use scene in the official map from the previous business trip to the current family trip, it is not difficult to see that the new Weiran is undergoing a transformation from stable to young, from business to family. And such a change, in today's MPV market is obviously a very wise choice.
On the one hand, the consumer market is younger, on the other hand, the home MPV market is heating up, and the new Weiran has stepped on these two changes without major changes. Whether it is a product upgrade or a change in concept, it can be found that the public's grasp of market opportunities is still the first-class level in the industry. Today's Weiran, even if it seems that there are no substantive changes, but has developed in a better direction, if the future for those "pain points" to upgrade, with the public's brand power, may re-occupy a place in the MPV market.