"Like" this feeling, how to test it is reasonable? I think maybe it's waiting.
There is a good buddy in college, who went to changan automobile 4S shop after graduation, and has sat in a good position after several years of hard work. As we all know, in recent times, due to the double impact of the epidemic + lack of core, the sales performance of each brand is not very good, but between the small talk of the first two days, asking about the recent sales in their stores, but it made Qingge a little surprised...
According to him, the number of people entering the store during this period not only reached a new high, but also the order rate was also very high.
And from the conversation, I also confirmed the following information:
First of all, the consumer arrival rate in their store has repeatedly reached a new high, which should be inseparable from UNI-V and the second-generation CS75PLUS; in addition, the user pull rate is also quite high, indicating that many of the users who come to the store are "Amway" who have eaten Changan Automobile's old customers.
Although affected by the shortage of chip supply, there are many situations in which the car cannot be picked up in time, the prospective owners of Changan Automobile have not "empathized" because of waiting, and still resolutely ordered, showing a high degree of user stickiness.
To know that such a situation in the past, usually only appeared in some Japanese and German brands. It is said that Chinese car brands have been rising in the past two years, and compared to more cool products, I think these small details that appear in 4S stores may be the best evidence.
What is the charm, or magic power, of Changan Automobile that can make consumers so "dead-hearted"? Look at the sales, look at the product, look at the strategic layout, I think we should be able to find the answer.
Strength by sales
Two days ago, Changan Automobile announced its February sales results, the cumulative sales of Changan Chinese brand cars exceeded 300,000 units in January and February, and the cumulative sales of Changan Chinese brand passenger cars exceeded 200,000 units in January and February, of which 190,000 blue whale series models were sold. Changan Automobile, which walks on two legs, also shows a continuous advanced posture in the field of new energy, with sales breaking through the 10,000 mark again, with sales of 10,116 vehicles in February, a substantial increase of 194.1% year-on-year, and the cumulative sales volume this year reached 24,721 vehicles, an increase of 232.9% year-on-year, leading the industry in terms of growth.
Specifically, the performance of the CS series and the Yidong series that we are familiar with is still eye-catching. Changan CS75 series sold 13,615 units in February, with cumulative sales of 47,205 units in 2022, and the pre-sale order for the second-generation CS75PLUS has exceeded 25,000 units. The Changan CS55 series, which focuses on the 100,000-yuan market, sold 5,183 units in February, and the cumulative sales volume from January to February reached 35,499 units, an increase of 53.6% year-on-year. The cumulative sales of the Changan Yidong series reached 32,069 units this year, with an average monthly sales of more than 16,000 vehicles, continuing to lead the Chinese brand car market.
As for the high-profile new high-end UNI series, 10,031 units were sold in February, an increase of 11.6% year-on-year, and 22,078 units were sold from January to February, an increase of 5.3% year-on-year. On February 21, UNI-V opened the global pioneer pre-sale, and the cumulative order has exceeded 16,000 units.
So you see, whether it is a fuel vehicle or a new energy, whether it is a car or an SUV market, Changan Automobile has shown a super brand, product appeal, veterans will endure for a long time, new products on the market is explosive, which is not only the success of the brand in product layout, the accuracy of market positioning, but also the concentrated embodiment of research and development, manufacturing strength.
See technology by product
Taking the second-generation CS75PLUS as an example, Qingge personally believes that there are two product points that are difficult to reach by competitors, one is the powertrain, and the other is the intelligent experience.
The second-generation CS75PLUS provides two engine versions of the Blue Whale new generation NE1.5T and the Blue Whale new generation 2.0T. Among them, the new generation of Blue Whale NE 1.5T engine has a maximum power of 138 kW, a maximum torque of 300 N·m, and a comprehensive fuel consumption of 6.4L/100 km. The 2.0T version has a maximum power of 171 kW and a maximum torque of 390 Nm, and most rarely, they are all matched with a Aisin 8AT gearbox, becoming the only presence in the class.
From 6AT to 8AT, the climb can be more than 2 gear steps, compared to other 6AT, CVT and 7-speed dual-clutch transmission, Aisin 8AT is more outstanding in smoothness and fuel economy, such as the overall shift response speed of the vehicle increased by 40%, the comprehensive fuel consumption is as low as 6.4L/100km, rolled up to no, so that the product power of the new car directly increased by one level.
As for the intelligent experience, what other auxiliary driving, automatic parking aside, I will describe a scenario for you: when sitting on the driver's seat of Changan CS75PLUS, the Face ID face recognition function automatically recognizes your identity and sets everything according to your driving habits; THE IMS intelligent interaction system is combined with intelligent W-HUD head-up display technology, which can make the information within 9 inches of your best perspective according to the driver's sitting height and eyeball position. In addition, if the driving behavior is not standardized, it will prompt in a timely manner, and when answering the phone, it will also actively reduce the multimedia volume. Does it seem to come from the future?
Look at UNI-K iDD again.
At present, plug-in hybrid SUVs are very popular in China's automobile consumer market, but before that, there were only a few Chinese brands that could be sold. If you compare it with the hybrid technology of all mainstream independent brands at present, it is obvious that the thermal efficiency of the 1.5T Blue Whale engine equipped with Changan UNI-K iDD is the highest (45%) in the current hybrid engine, and the power (122kW) is also the highest in the same displacement 1.5T hybrid engine.
Specially developed for the hybrid system of the wet three-clutch electric drive transmission, through the iDD intelligent control system, can achieve low-speed pure electricity, high-speed internal combustion engine direct drive, there are also series and parallel two modes of motor internal combustion engine simultaneous operation mode, NEDC comprehensive fuel consumption reached 0.8 liters per 100 kilometers, pure electric mileage reached 130 kilometers - yes, the mileage is also the highest.
How powerful blue whale power is, and how strong Changan Automobile's technical strength is, you can know a little bit from these two products. Of course, this is just the beginning, in the next five years, Changan Automobile will successively launch 26 new intelligent electric vehicles; within three years, Changan Automobile will develop new species of coupes, SUVs, MPVs and other forms, a total of 11 new products. We have every reason to believe that these upcoming new models will bring a different experience to consumers. With these new technologies and new products, Changan Automobile is also expected to further occupy the market share and product technology highland.
Technology to ensure development
Affected by the lack of cores, resulting in the inability to fully release production capacity, Changan Automobile's main product sales in February had a certain "shrinkage". Some time ago, a document submitted by the internal procurement center of Changan Automobile to the superior department was also circulated on the Internet, which is about the problem of missing cores, which shows its severity.
A few days ago, CCTV Finance's re-investigation of the automotive chip market showed that the price of automotive chips rose across the board, and the original 20 yuan of automotive chips even reached nearly 3,000 yuan. Based on this, the issue of getting rid of technology dependence and ensuring supply chain security has been put on the agenda by many capable car brands.
It is reported that Changan Automobile invests 5% of its sales revenue in research and development every year, and has invested more than 110 billion yuan so far in the "Eleventh Five-Year Plan". Just in 2021, Changan Automobile's R&D team completed 767 technical alternatives for 502 parts through technical substitution and chip integration, and the future chip model is expected to be reduced by 71%, saving about 500,000 resources.
At the same time, Changan Automobile also adopts the three-line parallel supply guarantee mode of commerce, production capacity and technology through the "one factory, one policy" supply guarantee plan of key suppliers, so as to minimize the impact of supply chain fluctuations on production, mobilize all technology, scale resources and advantages as much as possible, and alleviate the impact of lack of core.
We often say that "waiting is the longest confession of affection", behind the lack of core difficulties, there are orders that cannot be cashed in time, and one family after another looking forward to the delivery of Changan Automobile's new car. Perhaps for Changan Automobile, the user is the most solid backing, under such ardent expectations, Changan Automobile will surely catch up.
Overcoming supply problems is only a short-term goal, and accelerating the transformation to "intelligent low-carbon travel technology company", striving to the strategic goal of "new car, new ecology", and giving consumers a product experience that lives up to the waiting and expectations is the eternal internal driving force of Changan Automobile.