If you want to use one sentence to describe the Land Rover brand, Uncle Zhong believes that the phrase "has always been imitated, never surpassed" is no longer appropriate.
Since the birth of the brand in 1948, the Land Rover brand has been deeply involved in the field of SUVs and has become a model for all-terrain SUV models. From the royal model, it has developed into the exclusive car that men love today. That unique all-terrain capability and innate luxury GENES make it stand out from a range of luxury brands.
As the well-deserved flagship model of the Land Rover brand, the Range Rover has pioneered the luxury large all-terrain SUV since its official debut in 1970. For more than half a century, it has not only been a perfect blend of luxury fashion and off-road performance, but also the inheritor and promoter of British classic culture and off-road trends.
The new generation of Range Rover has been officially listed overseas as early as October 2021. Recently, the new generation of Range Rover Zhizhen Tasting Gallery opened at the Guangzhou Four Seas Art Gallery, allowing all media guests to appreciate its fusion of luxury and minimalism up close, and experience the brand's concept of "heart to no boundaries".
Every iteration is extremely disruptive
Looking at the automotive products on the market, 1-3 years of small modifications, 4-6 years of large replacement is a common operation, only timely update of product competitiveness, in order to better meet the needs of consumers in the new era.
But the Range Rover is different, and since the release of the first generation in 1970, it has only launched five generations of models in half a century. The first generation of models was born in 1970 and was not officially discontinued until 1996, which lasted for 27 years. Subsequent second- to fifth-generation model replacement cycles are also generally more than 8 years.
This reflects Range Rover's strong product competitiveness, position in the market and popularity, and shows that each iteration of its update is extremely disruptive.
As Li Dalong, President of jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Agency, said in an interview with Uncle Zhong: "Range Rover has no so-called competitors in this segment, whether it is luxury or full-model, Range Rover is a unique king." ”
Range Rover's ATRS technology, whether off-road or everyday, can give you a very luxurious experience. Li Dalong said even more bluntly: "Range Rover has been proud of the crowd for more than five decades. ”
So, they don't have the means to absorb inspiration from many competitors like other models. All Range Rover can do is think about the direction of upgrading and optimizing the next generation of models on the existing model. Innovation and design from scratch requires more courage and creativity, which is the source of every generation of Range Rover's great disruption.
Break the mold and be beyond imagination
The new Range Rover, based on the MLA-Flex luxury electrified architecture, is jaguar Land Rover's first flagship model launched under its "Reinventing the Future" strategy. From the relevant channels, it is learned that the new generation of Range Rover has officially opened pre-sale, the official pre-price is 209.88-251.88 million yuan, which will be officially listed at this year's Beijing Auto Show, and the current global orders are still very strong.
The new generation of Range Rover vehicles follows the design concept of "Avenue to Simplicity", and the body color of the first version is the exclusive twilight gold matte paint surface of the entire series.
The classic U-shaped grille is paired with a "subtractive" fog lamp for a more refined and simple feel. The side of the body is rounded and full, and under the background of the suspended roof, the whole car looks more layered. As for the tail lights, we have also innovatively adopted a design that integrates brake lights and turn signals, which is simple but not simple.
With an elegant and sleek body shape, the drag coefficient is only 0.30cd, which is the most aerodynamic luxury SUV, which shows Land Rover's ingenuity for details everywhere.
At the same time, the new generation of Range Rover interior materials are more avant-garde and ecologically responsible, such as the availability of Ultrafabrics faux leather and Kvadrat wool blends. And the second row of top luxury executive seats is its best play. The backrest angle is adjustable at 25 degrees, and the flying wing headrests, heated armrests and leg support are available.
This time, the long wheelbase version of the model is 5252*2047*1870mm in length, width and height, and the wheelbase is 3197mm. With such a large body size, 1200+ mm of legroom can stand out from the competition, and with an 11.4-inch entertainment system, it brings the top luxury cockpit experience. By the way, the new generation of Range Rover also launched a 7-seater model for the first time, fully catering to the multi-person travel needs of home users.
In terms of performance, the new generation of Range Rover is even more surprising. The whole series is equipped with a four-wheel steering system with a rear wheel steering angle of up to 7° as standard, and the turning diameter is as low as 11.96 meters. Coupled with smarter air suspension and a customizable second-generation intelligent all-terrain feedback system, it gives users the best ride comfort regardless of road conditions.
At the same time, the approach angle, departure angle and longitudinal pass angle of the new generation range Rover premiere are 34.7°, 29° and 25.2°, respectively, under the empowerment of the 4.4T twin-turbo V8 engine with a maximum power of 390kW and a maximum torque of 750Nm, the nearly 2-ton model accelerates by only 4.7s per 100 kilometers, which can ensure the passability and power experience of various non-paved roads.
The iron man can also be tender, and the heart has a tiger sniffing the roses, which is a new impression of the new generation of Range Rover based on the concept of "breaking through the routine beyond imagination". In the inheritance, we do not forget to pay attention to the details and make the beauty better, which is the surprise brought to us by each updated iteration of Range Rover.
Not only a tool, but also a status symbol
At the appreciation meeting of the first edition of the new generation of Range Rover, in addition to the media, there was also an owner of an old Range Rover, who was also full of praise for the new generation of Range Rover, and had the urge to start again.
In a conversation with Uncle Zhong, the owner said bluntly: "Land Rover has a unique attraction for men, it is not only a car, but also a status symbol, an admission ticket to the business field." As Zhang Jiayi said in the TV series "Snail House", bloody men want a Land Rover, which is the charm of range rover. ”
As for why you have a fondness for the first version? He said that in fact, it is a sense of superiority, just like Apple mobile phones, some electronic products, and even the recent hot ice piers, as the first batch of users, that psychological superiority is difficult to express, and the later users who do not have to grab a sharp contrast. In addition, the first version of the model has a lot of exclusive design and configuration, which is also very attractive.
Uncle Zhong learned that many of the configurations of the new generation of Land Rover Range Rover premiere are unique. Things like the all-new 4.4T twin-turbo V8 engine, the twilight gold matte finish, the 23-inch 15-spoke silver-effect aluminum alloy wheels, the front-illuminated welcome pedals with First Edition and light brown walnut wood trim, and the 24-way adjustable rear executive seats.
The sense of superiority that comes with the first version of the model, as well as the unique sense of ceremony on the product, is the charm of the new generation of Range Rover.
Bell description
Looking back at the development of Land Rover for more than 50 years, it has always been able to subvert itself under the tide of the times. Adhering to the design concept of "breaking through the norm and beyond imagination", it has always led the development direction of luxury large all-terrain SUVs, constantly spurring itself to become stronger and better, and bringing consumers a car experience that exceeds expectations.
Not only off-road, but also the perfect fusion of luxury fashion and intelligent technology. More than just a tool, it's more of a collectible, and that's what the new generation of Range Rover brings to consumers.