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How did electric coupes become mainstream

How did electric coupes become mainstream

Why are the electric cars produced by the new forces of car-making all "coupes", have you ever thought about it?

The new forces of car-making have always been the new energy car companies that domestic consumers are more concerned about, and they often flaunt themselves with "overtaking in curves" and "technology flow".

However, the new car-making forces also have a weakness, that is, they are a little short of money, not as arrogant as traditional car companies such as Geely and the Great Wall.

It is precisely because the new car-making forces have limited funds and "can't afford to hurt", so they will definitely do enough market research and cost accounting before launching a model, and they don't want to repeat trial and error.

It is precisely because the new car-making forces think twice, so they will be very careful to choose mass-produced models. The car that is planned to be mass-produced must be the car with the highest probability of popularity and be able to perform well in the market. This will not let them lose their wives and fold the soldiers.

How did electric coupes become mainstream

The picture is from Xiaopeng's official website

How did electric coupes become mainstream

The graph originates from the network

Looking back at the first car launched by the new car-making forces today, Xiaopeng P7, Nezha S, Weilai ET7, WM M7, etc., they invariably chose the coupe model that slipped back. It can be seen that the new car-making forces believe that in the segment of the car market, the coupe is the optimal solution for electric cars, rather than the traditional sedan.

Why are the new car-making forces so "in unison"?

Young consumers love coupes

We all know that the mainstream group of automobile consumption is tending to be younger, and even the former official cars such as the Honda Accord and toyota Camry have turned into sports fans, which shows that there are really many young people who like sports.

So what do young car consumers like, especially when buying electric cars?

There is no doubt that it must be sporty and performance.

How did electric coupes become mainstream

Think about it, young car consumers who need a large space will definitely choose a pure electric SUV, or a range extender SUV like the ideal ONE.

If you choose a car, it must be a temporary abandonment of large space. They will be "obsessed" with the elegant lines of the car. After all, there are almost no streamlined SUVs, and even lamborghini Urus carry a.

However, what kind of sedan is sporty and beautiful? I think, really, it's a coupe.

In addition, since the space of the SUV has been abandoned, there is almost no difference between choosing a traditional sedan or a four-door coupe, and the height of the rear overhead or the trunk space cannot influence the user's choice.

It can be seen that without giving up the practicality of the four-door family car, the appearance and then express the label of youth and sports, then the four-door coupe is not the optimal solution?

Electric coupes have caught up with the good times

In the traditional fuel vehicle market, we will find that there are only a few four-door coupes, and the names that can be called are BMW 4 Series, Audi A7, Porsche Panamera and so on. The reason why there were fewer four-door coupes in the past is because the cost of four-door coupes is high for consumers to buy cars, and the cost of car manufacturing is also high for car companies.

How did electric coupes become mainstream

Think about it, almost all the fuel vehicles of the four-door coupe are imported, and the price is cheap? Who wants to choose an imported four-door coupe with less space, higher price and higher maintenance costs, and give up the longer and cheaper sedan?

At the same time, from the perspective of model design and research and development, the coupe is not as simple as changing a sedan to a slipback shape. The coupe model began to differ from the sedan from the angle of the A-pillar tilt. In addition, the coupe may have to re-adjust the chassis performance, or even replace a different powertrain.

How did electric coupes become mainstream
How did electric coupes become mainstream

Therefore, developing a coupe is equivalent to re-developing a car, such as the Audi A6 and Audi A7. Such research and development costs are not risky for ordinary car companies.

However, the spurt growth of electric vehicles in the mainland today can give a good opportunity for four-door coupes.

After the rise of electric vehicles, we found that building electric vehicles is not as complicated as the fuel vehicles of the past. The three-electric system is done well, the chassis is done well, and as for the shell of a sedan or a coupe, it is actually the same.

In addition, China's new car-making forces have not originally built cars, nor have sedan models as brand accumulation, so there is no need to modify the previous products. Directly build the coupe that consumers like, which is one step in place.

Sedan is an escalation mindset

We all want things to go in a better direction, and we all want things to evolve to a higher level, and the same goes for cars.

Have you found that commercial vehicles do not feel as tall as passenger cars, so some of the functions and designs of passenger cars have begun to be applied to commercial vehicles, such as L2 level assisted driving functions, which is the upgrade of commercial vehicles to passenger car technology.

For the four-door sedan, what is the upgrade direction?

How did electric coupes become mainstream

Of course it is a sports car, because the sports car has a strong performance; the sports car has a more sporty shape; the sports car has a more high-end product image. So, if a four-door sedan is upgraded to a sports car, then a four-door coupe is the best answer.

When consumers buy a car, if there is a regular version of the sedan, and a coupe that is both sporty and has a higher level of feeling, who do you say they will choose?

How did electric coupes become mainstream

The picture is from the official website of Weima

Therefore, the first cars of Weilai, Xiaopeng and Weima, which are new car-making forces, have all chosen coupe models, which is enough to show that coupes are the mainstream direction of electric cars in the future.

Write at the end:

Today's car design is more and more inclined to the aesthetics of young people, and the user's preferences almost determine the design direction of the model.

In the segment of electric cars, four-door coupes are already an undeniable popular design trend. This model not only highlights the sense of sportiness, but also has a taste of upgrading to a sports car.

In the future, young people choose to buy electric cars, nothing more than for the control and sense of movement. The zero-hundred acceleration performance of electric vehicles has reached the level of 3 or 4 seconds, and if the chassis is carefully adjusted, it may be that the appearance can be tangled again.

How did electric coupes become mainstream

With the practicality of the four doors, who else can highlight the sport and performance? There is only one model left, the four-door coupe.

Although I do not rule out that some car companies may subdivide coupes into two-door versions and four-door versions to meet the more specific needs of consumers. But I can boldly guess that the electric car of the future is likely to have only one design style left, that is, "coupe".

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