Brother Cylinder often read a question in the background message, holding 200,000 yuan should choose which SUV? As we all know, SUV at this price point was also a situation of a hundred flowers, and the competition between the United States, Japan and Germany was fierce. The throne of the monthly champion is also your side singing I appear. However, in recent years, due to the emergence of the epidemic, the economy has slowed down, and everyone's money bag is not as surplus as before. In this situation, the economical and durable Japanese SUV has gradually become the "protagonist" of this price segment.
However, if you look at the SUV sales report card in January this year, you can see that the sales of many Japanese SUV models that were once popular began to decline gradually, and were replaced by "latecomers". Under the impact of the new four modernizations, the seemingly unchanged SUV market pattern has been surging undercurrents. In 2021, we can see the emergence of phenomenon-level products such as Wuling Hongguang MINI EV and Tank 300, which just shows that consumers are no longer too "conformist" when buying cars, but are more inclined to listen to their own inner thoughts, trying to break the old ideas that most people only try to save and be durable when buying cars.
What do consumer groups with 200,000 hands really need? After the 100,000 yuan of autonomous SUV can already meet the appearance and power of the just need, the 200,000 yuan SUV is obviously moving towards intelligence. It is not difficult to see from the rise of new forces to the emergence of cars that their biggest selling point has gradually shifted from green cards to early-adopted technology experiences. Under this pattern, Jiangling Ford Technology is opportune, launching its first product, Ford Lingrui, trying to perfectly combine intelligence, power and space, breaking the current dull situation of the price segment, and is also a new answer sheet handed over by Ford after a deeper understanding of Chinese users.
But there's always been an unwritten rule in the automotive world that if you want to be a new benchmark in a price range, pick the best-selling models in that price segment. Apparently, standing in front of Lingrui was the CR-V from Honda. Before understanding Lingrui, Brother Cylinder also thought about it, does Lingrui really have the strength to challenge CR-V?
As the latest model of the "Ford China 2.0" strategy landing, it is also the first blockbuster model after the establishment of Jiangling Ford Technology, and Ford can be said to have spared no effort in building Lingrui. In the view of brother tank, the newcomers entered, and Lingrui did have several hands of "king fried" in his hand, even if he competed with CR-V in the same field, he could still be confident.
Wang fried one, leading the trend of intelligence
For the new generation of consumers, intelligence has been integrated into all aspects of life with the advent of the 5G era. In the current era of the Internet of Everything, no one wants to be "decoupled" from society. As the third space of human future life, the car is only the mobile attribute from point A to point B, which obviously cannot meet the human pursuit of car functions, and a car that is intelligent enough must be the "entry threshold" for the new generation of consumers to choose a car.
In terms of hardware, Lingrui is equipped with a double 12.3-inch suspension integrated smart interface as standard, and the screen size is superior to the CR-V's 5-inch LCD central control screen. In addition, in the software, Ford Lingrui is also equipped with the latest Tencent TAI 4.0 intelligent car machine system, with OTA remote upgrade, AR real-life navigation, WeChat one-click start, Tencent small scene and other functions, while CR-V currently only uses HONDA CONNET 2.0 car machine system, whether in terms of reaction speed and functional diversity is not as good as Lingrui, in this link Lingrui is obviously slightly better.
Wang fried two, all-round security
For Chinese consumers who buy A 200,000 yuan SUV, most of them need to solve the problem of family travel, and the most important thing about family travel is to be able to reach the destination from the starting point with peace of mind, so the safety of the car is definitely a key factor for car buyers in this price segment.
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In terms of active safety, Ford Lingrui is equipped with Ford Co-Pilot360 intelligent driver assistance system, with the fifth generation of ACC with queuing function full speed domain adaptive cruise, BLIS blind spot monitoring, LCA lane change assist, FCW collision warning, DCLC intelligent lane change assist (light lane change), LRAS trail reversing assist and more than 20 intelligent driving assistance technologies. With the blessing of 21 sensors, drivers can cope with bad road conditions such as rain and snow.
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Taking the FORD Lingrui Premium PLUS Edition (pre-priced at 188,800) compared to the CR-V 240TURBO CVT two-wheel drive Black Jazz Edition (211,800) as an example, the CR-V, which is more than 20,000 yuan higher than the top model of the Lingrui model, even with the blessing of HONDA SENSING, still lacks a number of practical driving assistance functions such as automatic parking assistance, traffic congestion assistance and lane change assistance.
In terms of passive safety, Lingrui is equipped with 1500MPa high-strength thermoformed boron steel in key parts such as body A/B columns and frame structures, which is more than 4 times stronger than ordinary steel, reaching the strength level of aviation aircraft landing gear, and in the face of sudden collisions, it can protect the family invisibly. It is worth mentioning that ford lingrui is equipped with a total of 6 airbags in the front and rear, while the CR-V lacks rear airbags.
King fried three, with more than enough power performance
For an urban SUV, excellent power performance is not the first demand of consumers. On the contrary, it is stable enough to not drop the chain at a critical time, which is the first demand of many consumers for a city SUV in terms of power. At the moment of the epidemic, people inevitably want to escape the city and contact nature. When "escaping" the city, highway conditions and complex road conditions on the outskirts of the city are inevitable. From this point of view, the power combination of Lingrui is better than the power combination of CR-V, whether it is in overtaking or mildly getting out of trouble.
Specifically, Ford Lingrui is equipped with the latest model of the EcoBoost series, EcoBoost170 engine, which outputs a maximum torque of 260N·m, which is 17N·m higher than the maximum torque of CR-V 1.5T, and more importantly, Ford Lingrui adopts a Magna 7-speed wet dual-clutch transmission, compared to the CVT gearbox equipped with CR-V, the power loss is small, the gear change speed is fast, and the high torque can be carried; the fuel consumption is lower than that of the CR-V. Therefore, whether in high-speed accelerated lane changes or light climbing cross-country sections, Ford Lingrui's performance can be more relaxed.
Wang fried four, beyond the imagination of the sense of space
The reason why the last model launched by Jiangling Ford, Lingyu, has attracted much attention is that it has indeed achieved a surprising feeling in its space, and the upcoming Lingrui can be said to have fully inherited the advantages of Lingyu. When traveling for families, the back seat often needs to be filled with three people, and the advantage of car width is extremely important.
Compared with the CR-V Lingrui in terms of space, the advantages are obvious. Ford Lingrui L&W height is 4630*1935*1706mm, wheelbase is 2726mm, CR-V length, width and height is only 4621*1855*1689mm, wheelbase is 2660mm. Many people may say that Honda, as a space magician, even if it does not have an advantage in body data, the MM concept will allow CR-V to win back a city in terms of storage. However, Ford Lingrui has also made a lot of efforts in the storage space. There are more than 20 ingenious storage spaces in the car, and through special adjustment and optimization of the rear wheel suspension and shock absorbers, the wheel bag space is greatly reduced, and the volume under normal conditions is 448L of trunk space.
In the case of intelligence, safety, space, and power are more advantageous than CR-V, the pre-price of Ford Lingrui is only 158,800 yuan. In summary, as the main product of Jiangling Ford Technology this year, Lingrui has realized the self-advantage of value exceeding price, not losing the new force of car manufacturing in intelligent experience, and superior to the self-advantage of traditional brands at the same price in power and space.
Write at the end
At last year's Guangzhou Auto Show, Ford China put forward a new vision and continued to deepen the segmentation of the SUV market under the strategy of "More Ford more China". Times are changing, and Ford, which understands Chinese tastes, not only has the reliable blessing of a century-old car-making process, but also has a subversive experience in intelligence. As a Ford product that understands Chinese consumers better, Lingrui has further stirred up the pattern of the SUV market while helping the Jiangling Ford brand to innovate upwards, and the momentum has emerged.