Near the end of the year, many consumers want to bring a new car home for the New Year. The lack of core is a major problem that affects the buyer's pre-holiday car. For a car company, years ago is also the busiest time, how to ensure that consumers mention the new car at the first time, you need to cooperate with the tacit understanding between yourself and its dealers. And it is this that is enough to reflect whether a car company has enough hard power.
Recently, Brother Cylinder participated in the X7 PLUS New Year collective delivery ceremony of Guangzhou Changan Auchan all-weather 4S store to see how Changan Auchan delivered the answer sheet that made consumers satisfied with the car.
At the delivery ceremony, the dealer manager said that under the impact of the epidemic and the lack of cores, the support of Changan Auchan manufacturers for all-weather dealers is still "online" at all times, so that consumers can pick up new cars and go home for the New Year. Behind this means that Auchan manufacturers and dealers need tacit cooperation at every moment, and strive to quickly realize the wishes of consumers.
So from production, off-line, to the store, delivery, how is Auchan's "speed" built? According to the person in charge of Changan Auchan manufacturer, Auchan Automobile Liangjiang Factory is currently running full horsepower, 24-hour uninterrupted production, off-line vehicles are required to be shipped out within 24 hours, and all use land transportation, at the fastest speed to transport to all parts of the country, to ensure rapid delivery. Putting user needs first, users really feel the warmth of Auchan.
Why is Auchan X7 PLUS "popular"?
After the delivery ceremony, the cylinder brother randomly interviewed several owners of the new car at the scene, one of the car owners Ms. Wen, when asked why she chose the Auchan X7 PLUS model, Ms. Wen replied that the main travel is commuting, taking two sons around the weekend to travel by car, this car is the first time to buy, before driving audi A3.
But because it can not satisfy themselves in space, so they choose to change the car, secondly, Ms. Wen also said that when using the car, it can reflect the car's care for female drivers, and it is impossible to imagine that the SUV in the early 100,000 years has such an intelligent configuration, and it is very comfortable to use.
With the blessing of Auchan X7 PLUS's all-scene OnStyle 3.0+ intelligent control car machine, it can realize functions such as one-click parking, all-weather bodyguard monitoring system, transparent chassis technology, Baby in car child mode, etc., which can be said to meet all aspects of consumers' safe travel.
Another Mr. Chen frankly said that he was a "yan control", and the main reason for his interest in Auchan X7 PLUS was because its appearance was attractive enough and he could meet his own requirements in terms of power.
Indeed, the appearance of auchan X7 PLUS has been further improved than auchan X7, double-layer duplex dot matrix grille, 19-inch multi-strip chrome wheels, the standard through-line light curtain taillights, are enough to attract the favor of Yan control, and the Blue Whale powered 1.5T engine, can output 138 kilowatts of maximum power and 300 Nm maximum torque, with the Blue Whale 7-speed wet dual-clutch transmission, X7 PLUS zero hundred acceleration can achieve 8.23 seconds. Needless to say, this response efficiency is quite competitive in this price range.
From the media point of view, the success of Auchan X7 PLUS is the key core of the 100,000 yuan home SUV segment. Its "five major strength advancements", "five major industry leaders", "five major industry initiatives", "five major peer leaders", and "five major standards" have broken through the ceiling of the same level of product configuration value. At the same time, the new car has also achieved "PLUS" in five major aspects: power, intelligence, appearance, space and quality, showing the excellent quality of Auchan Automobile and users to struggle and grow together. Such a product fully expresses the user's yearning and pursuit of a better life, so the surge in sales is also very reasonable.
User first, X7 PLUS when self-reliant
Subsequently, the cylinder brother also consulted the sales of the all-weather 4S store staff X7 PLUS, the staff said that the current X7 PLUS has been emptied of inventory, basically the new cars that have just come off the line will be delivered to the customer at the first time and taken away. From the assembly line to the user's hand, the fastest time is only 5 days. Changan Auchan's high efficiency is of great benefit to the growth of sales.
From the decision to the delivery of the car, in addition to giving the punctual consumer a sense of superiority in speed, Auchan also gives cash commitments to users who have not been able to advance the year. Auchan Auto's first Spring Festival benefit in 2022: "Waiting for the car red packet", you can give Auchan X5 (excluding manual transmission) and Auchan X7 PLUS (excluding manual comfort type) that are ordered before 24:00 on January 30, 2022 to enjoy cash red envelopes, so that consumers can get real brand support feedback.
What is more worth mentioning is that in order to respond to customer needs 24 hours a day and in an all-round way, and to establish a whole life cycle care for users, Changan Auchan has also created a series of fun and practical values such as circle layer socialization, content co-creation, car sharing, etc. Oushan Style APP, which not only breaks through the barriers between the client, consultant, store and car machine, brings greater convenience to use and maintain cars, but also takes the initiative to enter users and establishes an all-round value system from "use" to "maintenance".
Actively putting users first is the core reason for the rapid rise of Changan Auchan. Deepening the user's demand for products and gaining insight into the user's pursuit of service quality is another important factor in the continuous benign circulation of Auchan Automotive's product strength. In fact, Changan Auchan Automobile has been adhering to the "customer-oriented" business philosophy, the brand was established more than three years ago, Changan Auchan Automobile in the brand, marketing, service, content, circle community and ecology and other six major sectors have achieved co-creation and symbiosis with users.
Write at the end
Why Changan Auchan has risen rapidly in just three years, I believe that it can be seen from the satisfactory answer sheet of the X7 PLUS's New Year collective delivery. Looking back, the X7 PLUS sold 3,475 units on the day of launch, and has successfully exceeded more than 47,000 orders so far, contributing indispensable to the cumulative total of X7 models exceeding 210,000.
Changan Auchan SUV series continues to produce explosive models, which is enough to reflect the positive circulation effect brought about by product strength + focus on user market attention, which injects strong vitality into Auchan Automobile. With X7 PLUS finding the "key" to success, and the follow-up arrival of Changan Auchan Z6 to continue to expand the Auchan SUV product matrix, how hot the sales phenomenon of Changan Auchan in 2022, which is in its prime, let us wait and see.