In the domestic auto market, Volkswagen has always had a strong brand appeal, and its models, whether sedans or SUVs, have been sought after by many people. But there is another car in the Volkswagen family, known as the "most beautiful coupe" CC is an exception, I don't know if you remember, when the Volkswagen CC was first launched, many people were attracted by its beauty. But now, sales are becoming more and more miserable, why?
In fact, strictly speaking, Volkswagen CC's sales are not too miserable, there can be a few thousand units of sales per month, these sales are actually good if they are replaced by an ordinary brand, but there is no harm if there is no comparison, the same Volkswagen products, compared to models like Magotan CC, the sales of Volkswagen CC are indeed worse. So why can't Volkswagen CC catch fire?
The main reason, the first is the price, although CC is also positioned in the Volkswagen mid-level sedan, but the positioning of the coupe is significantly higher than the sedan, and its configuration is also significantly higher than that of Magotan, so the actual price is tens of thousands more expensive than Magotan. It is not an exaggeration to say that after the discount, the middle and high configuration of Magotan is not as expensive as the lowest configuration CC, in the price range of more than 200,000 yuan in the domestic automobile market, the competition itself is very fierce, plus BBA's intermediate sedan, BMW three series, Audi A4, Mercedes-Benz C-class is currently very discounted, the minimum configuration will not be much more expensive than CC, so the price and 34C overlap CC, the monthly sales volume is much lower.
In addition, some people in the market say that Volkswagen CC is actually a Multan with a different shell, and the price is tens of thousands of dollars, and no one's money is blown by the wind, so not many people are willing to buy it. Of course, there are also voices of rebuttal, that is, the weight of the Volkswagen CC is nearly 100 pounds heavier than that of the Magotan car, how can it be a shell car? However, whether it is a frameless door or a hatchback shape like the Volkswagen CC, although it makes the appearance look more sporty, it makes the hatchback shape without the blessing of the rear cross member, and it is still a shell car.
That's why some people say that the chassis of the Volkswagen CC is replaced by the chassis of the Audi A4, which is not a shell car in the real sense, and the group that buys the Volkswagen is generally some consumers who prefer to be stable, because the overall impression of the Volkswagen is a more calm style, and the Volkswagen CC is a bit high or low in it, although the whole appearance looks more youthful and sporty, it may be more preferred by young consumer groups, but the interior is a little too old-fashioned.
Many people describe the Volkswagen CC as "a twenty-year-old exterior and a fifty-year-old interior", for many young consumers, they can't look down on the interior of the Volkswagen CC, and this alone dissuades many people. In addition, in terms of price, although the discount is relatively large now, but at this price to buy such a model, if you grit your teeth and add tens of thousands of yuan, you can choose Audi A4, choose an Audi A4 Whether it is from the mechanical quality or brand influence, it must be stronger than Volkswagen CC.
And for some more pragmatic consumer groups, it is possible to choose Volkswagen Magotan directly, after all, whether it is the power system or the chassis, these things are essentially the same, and it is worth spending tens of thousands of dollars less.
So on the whole, the fundamental problem of Volkswagen CC's low sales lies in its own positioning, but Volkswagen's official is not worried about this, because Volkswagen's original purpose of launching CC is simply to prove that Volkswagen also has the strength to build exquisite cars, not how much to sell. So more often, Volkswagen regards it as a totem of its own, so it doesn't pay attention to its sales, so there is no article on the price, otherwise there will be a big price reduction, and the sales will naturally go up. I don't know what everyone thinks of the Volkswagen CC, why do you think there are so few people choosing the Volkswagen CC, which is known as the most beautiful coupe?