As we all know, the domestic luxury car market has always been the German Mercedes-Benz, BMW, Audi, occupying the main market share, from the Total Sales Performance of the Chinese Market in 2021, BMW, Mercedes-Benz, Audi sold 846,000 vehicles, 739,000 vehicles, 691,000 vehicles respectively, ranking the first echelon of the luxury car market, and the second echelon is composed of Cadillac, Volvo, Jaguar Land Rover, Lincoln and other brands with annual sales of 90,000-300,000 vehicles, and the third echelon is Infiniti. Maserati, Acura and other luxury brands that sell less than 10,000 vehicles a year. For netizens who do not often pay attention to the list of car sales, it seems that this list is a bit sparse and ordinary, and there is no problem, but careful netizens will find that there is a luxury brand that was originally in the third echelon, and it took only 2 years to achieve a counterattack, and smoothly stepped into the second echelon camp, which is the Lincoln brand from the United States. So, what is the secret of its success?
The first is its product adventurers, aviators, navigators, all from imports to joint venture localization, when the localization of several models of the entry price has a reduction of about 80,000-100,000 range; the second is to catch up with the Chinese auto market SUV boom, access to a new growth point in sales; the third is to learn the "essence" of domestic cars, that is, the heap configuration, the joint venture localization of models are basically the entry is the strategy of high matching. After several waves of operations, Lincoln Automobile sold 46,629 vehicles in China in 2019, and successfully achieved a counterattack in 2021, doubling its annual sales to 91,526 units, ranking 11th in the 2021 sales list. Infiniti saw that Lincoln's wave of operations turned out to be feasible, so it slipped its medium and large SUV Infiniti QX60 from import sales to joint venture localization in February this year, but the sad thing is that Infiniti has not yet enjoyed a wave of sales dividends after localization, and was caught off guard by the news that BMW X5 is about to be localized. BMW "does not talk about martial arts"? The domestic BMW X5L sword refers to Infiniti and Lincoln.
Let's first take a look at (imported version) how much BMW X5 can play? The sales volume for the whole year of 2021 is 50,217 units, which averages more than 4,000 units per month, and the new generation bmw X5 has not been discounted since its launch, which is already very remarkable for a model with an average transaction price of more than 800,000. Although the BMW X5 was previously a pure import model, with a starting price of 699,000 yuan alone, the BMW X5 has "dissuaded" some consumers. However, if it is true that the new domestic BMW X5L price exposed on the Internet or 550,000 yuan starts, it is equivalent to the entry price compared to the imported model down nearly 150,000 yuan, the sword refers to the Lincoln Aviator (the second low price is 549,800 yuan), Infiniti QX60 (the second top is sold from 559,800 yuan). From the distribution of 4s stores, BMW's layout is far more than Lincoln, Infiniti, coupled with the market ownership, retention rate, popularity, it is not too much to say that the domestic BMW X5L is a medium and large luxury SUV market "spoiler". Next, let's take a look at what changes or highlights are available for the upcoming domestic BMW X5L.
The appearance of the new car is basically the same as that of imported models, and the front face is still a family-style large-size "double kidney" grille, but the sides of the front surround are equipped with chic chrome trims, and the overall sense of luxury has increased. Looking at the domestic BMW X5L, the biggest change is that the wheelbase has been lengthened by 130mm to 3105mm, which is consistent with the wheelbase of the BMW X7 (full-size SUV). The increase in space brought by the extension is something that our consumers like to see, and the BMW Brilliance logo has been added to the tail. In general, except for a little size extension, the domestic BMW X5L can be said to be exactly the same as the imported version in other aspects. In terms of appearance paint, the domestic BMW X5L provides six options, namely: carbon black, gem blue, mysterious gray, ore white, ferris gray, quantum blue, all of which are metallic paints.
In terms of interior configuration, the seats offer four choices: volcanic red, mocha, volcanic red stitching black, mocha stitching ivory, in addition to the first two full series of standard optional, the last two seat colors or for the full range of optional. In the power part, the domestic BMW X5L provides two powertrains, namely X5 xDrive30Li and X5 xDrive40Li, the former is equipped with a B48 2.0T four-cylinder engine, the latter is equipped with a B58 3.0T six-cylinder engine, and the transmission system is matched with an 8AT transmission. Among them, the 2.0T engine has a maximum power of 200kW and the 3.0T engine has a maximum power of 272kW, in addition, the 3.0T six-cylinder xDrive40Li model is equipped with a 48V light mix system. This means that the power output of the domestic version of the model has been improved to varying degrees compared with the imported version.
Full text summary: If the WAVE of BMW X5L, which is about to be listed domestically, is praised by peers as "not talking about martial arts" operation, and is really warmly welcomed by consumers after listing, then will the follow-up Audi Q7 and Mercedes-Benz GLE, which are also German, also follow the localization of the joint venture and join the battlefield? This is also unknown. But then again, for us consumers, the healthy competition between car companies, the ultimate benefit is still our people, do you agree with this point of view?