Text/Su Jin Ji
Not long ago, BMW X5 entered the domestic market, launched the BMW X5L for the domestic auto market, and became a "new upstart" in the market. Although it has a new identity, it can only be called expensive in terms of price, and the BMW X5L market guidance price is set at 605,000 yuan to 775,000 yuan, which is difficult for most ordinary families in China to afford.
BMW X5L is positioned in the field of medium and large SUVs, but the ideal ONE in the same level can bring double happiness to users with only half the price of BMW X5L, so the ideal ONE also confirms the title of "rookie" in the domestic automotive market. The name "rookie" of the ideal ONE did not come out of thin air, which it proved with sales of more than 10,000 in a single month.
Price comparison
Ideal ONE has only one configuration, the entry is the top match, its market guidance price is set at 349,800 yuan, and the ideal ONE adopts the extended range electric mode, so the model is in the field of new energy, and there is no need to pay purchase tax to start. Bmw X5L even if it is an entry-level model, the market guidance price is 605,000 yuan, taking Beijing as an example, if the naked car price plus purchase tax, the cost needs to be 625348 yuan. When the market "upstart" BMW X5L faces the market "rookie" ideal ONE, what kind of comparison conclusion will be drawn?
Spatial contrast
Ideal ONE and BMW X5L are also medium and large SUV, body size is within the specification range, but ideal ONE adopts a three-row 6-seat layout mode, but can rely on clever engineering reasonable allocation of space, and BMW X5L's two-row 5-seat space ratio to compete. The ideal ONE is raised layer by layer in the front and rear rows, using the theater seat mode, each row guarantees the flatness of the feet, especially the rear seating space and the free efficiency of sitting adjustment is better than that of the BMW X5L.
Smart driving
Ideal Auto is the third brand in the world with complete NOA and AEB full-stack self-research capabilities, and Ideal ONE is the pillar product in the family, so as a family of high-end technology carriers, it can assist users to achieve global intelligent driving assistance. Although bmw X5L and ideal ONE also have intelligent voice interaction systems, ideal ONE's intelligent voice assistant has a wider range of permissions.
Even the ideal ONE can voice control commands in any row of the car, realizing the control of the vehicle for different age groups. The ideal ONE has four-screen interaction, 12.3-inch full LCD instrument and 12.3-inch co-driver screen, 16.2-inch central control screen to form an integrated triple layout, with the 10.1-inch screen with integrated temperature control below, each performing its duties at the same time, but also increase the fun of the journey. The BMW X5L, on the other hand, simply puts the control in the hands of the driver.
Luxurious configuration
The ideal ONE has only one configuration, so the configuration carried by this model is excellent. In order to bring users a more comfortable riding experience, the ideal ONE uses leather material seats, although it does not have the luxury name of BMW X5L, but it has a more luxurious strength than BMW X5L. Because the BMW X5L, even if it is a top-of-the-line model, only provides imitation leather seats.
Active and passive safety
Ideal ONE has won the AEB (Active Safety) test championship, in the face of the ideal ONE has the active safety accuracy and high efficiency, even in the luxury field of many participating models have also been defeated. At the same time, the passive safety configuration of the ideal ONE has more knee airbags than the BMW X5L, and does its best to protect the user's personal safety.
Vehicle performance
BMW X5L belongs to the front-mounted timely four-wheel drive model, and the ideal ONE is a dual-motor four-wheel drive model, the ideal ONE provides more power than the BMW X5L top model, and the motor response speed has an innate advantage, more rapid than the traditional internal combustion engine. The ideal ONE range extender will provide sufficient power to the motor and maintain it in a smooth speed range, effectively reducing fuel consumption. At the same time, the ideal ONE also has a pure electric endurance of 188 kilometers, which further reduces the fuel economy burden of users.
Added value
But in the face of BMW X5L centennial competitors, the work force is full of enemies, how to reflect the added value of the ideal ONE? The energy advantage of the ideal ONE determines its ability to expand when using electricity, and the model has an external discharge function, even if the field camping is deserted, users can also use home-cooked appliances such as electric kettles and electric hot pots. At the same time, the ideal ONE also has a large bed mode, and the front and rear seats can be reclined and connected, providing users with a comfortable resting area, which is not the added value of the ideal ONE?
summary:
The word luxury in the brand positioning does not determine the actual value of the product, and the ideal ONE proves this with actions. Although bmw X5L is backed by a century-old craftsmanship, the ideal ONE's product strength has a higher starting point, it does not pretend to be luxurious, but its luxury can be clearly felt. The ideal ONE is not only the use of material atmosphere, the configuration of the atmosphere is so simple, its bearing technology is the ideal car can give all, which is bmw X5L no matter how luxurious can not do. Even the ideal ONE only uses half the price of bmw X5L, which gives more than bmw X5L configuration and intelligent technology, security system, even so, BMW X5L and ideal ONE product competition, ideal ONE is undoubtedly a better choice.