In the past year, BYD can be said to be out of the limelight, blade battery and super hybrid DM-i double sword combination, if not the last two months by some sudden things hit the waist, BYD is now in the monthly sales of 100,000 cars club.
There are many people who are red, netizens and car fans have asked, there is no "summer", there is no "Ming", what does the medium and large MPV look like...
Simply, BYD itself is still worried.
Recently, BYD's medium and large MPV finally has some news, and some media have exposed the news of BYD's new medium and large MPV.
However, it is neither "Ming" nor "Xia", but - Denza.
The little friends were all stunned! Many people's first reaction is, this brand, is it still alive?
Yes, it is not only still alive, but at the end of 2021, it has also been invested by BYD and Mercedes-Benz, two financial fathers.
At present, the equity ratio of BYD and Mercedes-Benz in Denza has changed from 1:1 to 90% of BYD's shares, and Mercedes-Benz accounts for 10% of the shares, which has completely become BYD's own son.
Not long ago, on February 11, BYD officially issued a super-long poster, announcing that it would release an "unprecedented" high-end brand.
Now, combined with the news of BYD's medium and large MPV that began to circulate in the second half of 2021, netizens have said: This legendary high-end brand, surprisingly, is Denza?
Benchmark Alpha? Or the Buick GL8?
Any model or car company with obvious advantages will automatically derive a large number of competitors, such as all new energy manufacturers are thinking about BYD, and FOR example, BYD's medium and large MPV is also thinking about the Buick GL8, and even Toyota Alpha.
There was not much information exposed this time, just a few heavily disguised spy photos.
From these spy photos, it can be seen that it does not belong to BYD's existing product lineup.
If nothing else, this middle net is very bad for BYD.
Therefore, it is indeed de Esoteric.
Otherwise, the car has a wide body with a suspended shape and side sliding doors.
Not surprisingly, this car should have a 7-seat layout.
At the same time, it can be seen from the interior spy photos that its materials and materials are relatively high-end, which is also in line with deforestation's brand positioning.
Based on this information, the benchmark model of this car should be a high-end MPV model such as the Buick GL8 or even alpha, and the size, shape, and business style are all built in accordance with the "type" of the Buick GL8.
But in fact, the last time a new car was listed on the Denza brand was dementor X in November 2019, and it was also Jointly promoted by Mercedes-Benz and BYD, however, there was no splash.
So, after choosing the new field of medium and large MPV, can Denza really become the legendary BYD high-end brand?
Denza's "shell" cannot support BYD's high-end dream
BYD entered the industry very early, and it began to tossing new energy vehicles in 2008.
Denza also entered the industry very early, it was established in 2010, and in 2012 it launched its first concept car.
You know, at that time, many people heard the three words of electric vehicles, and the first thing that came to mind was Emma and Yadi.
However, after more than ten years of tossing, Denza has neither taken off nor taken off.
It didn't even make a splash.
Over the years, Mercedes-Benz has spent billions of yuan on Denza, but it has never warmed the stone and simply transferred it to BYD.
So, after realizing BYD's absolute control, is Denza really qualified to take on BYD's high-end dream?
The answer, I'm afraid, is no.
When depressing was established as a joint venture with Mercedes-Benz many years ago, BYD's new energy business was just starting out, so it would explore cooperation with international manufacturers.
Now, BYD has become a leader in new energy vehicles.
On technology, blade batteries and super hybrid DM-i suppress peers for more than half a year is not a problem.
On sales, BYD said: New forces, you should still go together.
That is to say, the current BYD is fully capable of independently creating a high-end brand without the need to use the "shell" of Denza.
What's more, it's still a shell that doesn't work very well.
Previously launched Denza 400, Denza 500 and other models are not cared for, and the Denza X launched in 2019 is said to be the shell of BYD Tang, good guys, the grade has been pulled down.
Therefore, in all aspects, BYD needs to rebuild a truly high-end brand out.
Conclusion: The news of debene's medium-sized MPV that broke out this time still needs more official confirmation, but BYD's ambitious high-end brand plan should have little to do with Denza. However, after all, Denza has been mixed with Mercedes-Benz for so many years, if you can learn something about vehicle design, chassis tuning, etc., it is still helpful to BYD's high-end road.