Li Ruifeng, CEO of Weipai: Fully enter the high-end new energy market

Chen Maoli, a reporter of this newspaper, reported from Beijing

"At present, the positioning of Weipai is very clear, that is, through the intelligent DHT advantage technology to break into the hinterland of foreign luxury brands, seize their market share, and open up upward space for the rise of Chinese brands." A few days ago, at the launch of the MOCHA DHT-PHEV listing, Weipai CEO Li Ruifeng told china business daily and other media reporters.

The MOCHA DHT-PHEV has launched two models with prices ranging from CNY 295,000 to CNY 315,000. It is reported that equipped with NOH high-end intelligent driving, Mocha DHT-PHEV will challenge China's high-end new energy market with 204km WLTC ultra-long pure electric endurance.

On the occasion of the release of Mocha DHT-PHEV, Weipai announced that it will comprehensively transform the high-end new energy market. Li Ruifeng said that the listing of Mocha DHT-PHEV, which integrates the world's leading technology and superior resources, is the first shot to launch Weipai's impact on the high-end new energy market.

At present, in addition to luxury brands such as BBA (Mercedes-Benz, BMW, Audi), the 300,000-level high-end new energy market has gathered new car-making forces represented by Tesla, Weilai and Ideal. According to the data of the Association, Tesla, Weilai and Ideal delivered 320,700 vehicles, 91,400 vehicles and 90,500 vehicles in 2021, respectively, and the new forces of head car manufacturing are constantly occupying the minds of users in the 300,000-level market segment.

What does Weipai take to challenge the 300,000-level high-end new energy market? Li Ruifeng believes that Weipai's advantage lies in the DHT-PHEV technology that can "end user anxiety".

Li Ruifeng said bluntly that at present, there are pain points in the 300,000-level high-end new energy segment: luxury brands and new car-making forces have not solved the problem of user endurance anxiety. "Some time ago, a video went viral in the automotive circle, and the founder of a new car-making force said: 'I really don't understand why I want to buy a fuel car, do you like to smell gasoline?' I understand the ideas of these new car-making forces, but what he said reflects (behind it) is a kind of widespread anxiety. ”

"2021 China City Commuting Monitoring" report shows that the average daily commuting distance of 42 cities across the country reached 38 kilometers, 58% of pure electricity users expect to charge only once a week, from the perspective of car use, car owners still do not want to increase anxiety for travel cars because of battery life, energy replenishment, etc.

"As a strong technical product, only technology is the first productive force, and only technology can eliminate anxiety." If you can't create a 'zero anxiety trip', all the jokes are nonsense. What is 'Zero Anxiety Travel'? Our answer is the long-endurance DHT-PHEV, let's put an end to this anxiety today. Li Ruifeng said.

It is reported that the intelligent DHT hybrid technology created by Weipai is a set of highly integrated, high-efficiency, multi-mode drive oil and electricity system, covering two power forms, three sets of powertrains, which can realize EV driving, hybrid drive, series drive and other working modes.

Weipai CMO Qiao Xinyu said that the so-called "zero anxiety travel" includes the realization of "endurance 0 anxiety", "driving 0 anxiety" and "cockpit 0 anxiety".

The reporter learned from Qiao Xinyu that in the face of most brands using NEDC data, Mocha DHT-PHEV uses a more stringent test standard WLTC (global light vehicle test specification, formulated by the United Nations) to measure the endurance. The two-wheel drive long endurance version can achieve WLTC 100 km feed fuel consumption as low as 5.55L, WLTC 204km electric endurance, and comprehensive endurance of 1000+km. At the same time, it also supports fast charging up to 60kW, and it can be charged for 35 minutes to achieve the need for a week of commuting.

"In the era of intelligence, cars are not smart, and they are arrogant." Qiao Xinyu said, "In order to meet the 'driving and riding 0 anxiety', the NOH intelligent driving assistance system equipped with mocha DHT-PHEV pioneered the integration of car navigation, high-precision map and HWA high-speed driver assistance system, realizing intelligent pilot assisted driving from point A to point B, through the first echelon of hardware configuration composed of 5 millimeter wave radar, 12 ultrasonic radar, 1 perception camera, and 4 surround view cameras, with high computing chip decision-making, according to the road speed limit, The whole process follows the navigation line intelligently, which can realize the functions of safe avoidance, lane change overtaking, intelligent control of speed and distance in front, and intelligent guidance of up and down ramps. This feature is expected to be available free of charge at the end of March in the mocha DHT-PHEV system. ”

For the Mocha DHT-PHEV "Cockpit 0 Anxiety", mocha DHT-PHEV has been able to define the 300,000-level luxury experience with a standard of 500,000. The whole department is equipped with Xiao Wei 2.0, 64 color infinity color change atmosphere lights, nappa seats, HARMAN Infinity12 speakers high-fidelity stereo surround sound, plus ultra-quiet NVH acoustic coverage, PM2.5 active purification system, theme space fragrance system, negative ion air oxygen bar, shaping the "sight, listen, touch, smell" four senses of comfort of the luxury new world.

In terms of brand, Wei Pai revealed that the first stop of the globalization process chose the German market with the highest potential energy, the most difficult to enter, and the most fierce competition, competing on the same stage with the BBA. In addition, the reporter learned that weipai's first overseas experience center will also be built in Berlin, Germany, and a number of experience centers have been opened in the core markets of Europe. In addition, at the Paris Motor Show in France in October this year, Weipai will bring a richer product range to Europe and bring China's intelligent manufacturing to the world.

"Why don't we learn from the experience of our forerunners and choose the Norwegian market? As the most 'radical' country in Europe's new energy vehicle policy, is Norway's policy not fragrant? Why did Weipai choose the most difficult German market? What I want to say is that If Wei Pai wants to go, it will go to Germany, which has the highest potential energy and the most stringent standards, and define the most stringent international standards as the most basic standards of Wei Pai. Li Ruifeng said, "We must use the world's most stringent access policies to require Weipai's products, technologies, brands and other system-wide capabilities, and use this to create global standards and then serve our Chinese users." This is our determination in the Year of the Tiger, knowing that there are tigers in the mountains, and preferring to go to the Tiger Mountains. ”

(Editor: Zhang Shuo Proofreader: Yan Jingning)