The picture shows the launch site of "2022 (Spring) National Consumption Promotion Month Beijing Consumption Season". Photo by Du Yan, a reporter of China News Service
Beijing, March 2 (Xinhua) -- The "2022 Beijing Consumption Season" has brought together nearly a thousand enterprises to promote consumption activities and tens of thousands of store merchants to participate, involving supermarkets, catering, e-commerce, cultural tourism, automobiles, leisure, medicine and other fields. Through the integration of business, tourism, culture and sports, online and offline joint resonance, the event will hold various special activities in various districts of Beijing and economic and technological development zones and a number of core business districts.
On the evening of March 1, the "2022 (Spring) National Consumption Promotion Month Beijing Consumption Season" co-sponsored by the Ministry of Commerce, the Central Radio and Television Corporation and the Beijing Municipal Government was launched on Beijing Universal City Avenue.
The "2022 Beijing Consumption Season" will last until the end of the year. With the theme of "Enjoy Life in Beijing", the event opened 8 major activity sections of debut Beijing, Fashion Beijing, Chaogou Beijing, Zhihui Beijing, Wenxiang Beijing, Colorful Beijing, Taste Beijing, and Quality Beijing.
100 institutions help the consumption of the national tide
The "2022 Beijing Consumption Season • National ChaoJingPin Festival" will run through the whole year. According to reports, the National Chao Jingpin Festival will organize more than 150 long-established enterprises, new consumer brands, cooperative colleges and institutions to participate, and hold more than 10 key promotional activities in different periods, which is expected to drive more than 300 online and offline activities for related enterprises.
Among them, the "Spring Tide Spring Tide SpringIng Up Material Life - Lighting Up the National Tide New Consumer Brand Growth Plan" mainly focuses on helping new consumer brands to thrive, releasing the vitality of new consumer brands, the dialogue between new brands of old brands and the new consumption list of National Tide Beijing Products; during the "Tide Fan Beijing Vientiane Renewal - Rejuvenate • National Tide New Consumer Design Competition", the Communication University of China, Beijing Fashion Institute, Beijing Union University and other colleges and universities join hands with many time-honored brands and new brands to participate in the inner growth and creative expression of "Generation Z" youth; Jingpin tide is full of vitality - colorful and time-honored cross-border new show", will actively promote the advantages and style of Chinese clothing culture, long-established clothing brands Raymond, Xuelian, Longqingxiang, Tongniu and other staged Chinese clothing life experience show, Rui Fengxiang, Neiliansheng display intangible cultural heritage skills, exhibition and sale of original products.
The picture shows the launch site of "2022 (Spring) National Consumption Promotion Month Beijing Consumption Season". Photo by Du Yan, a reporter of China News Service
The business district promotions last all year round
During the consumption season, Wangfujing, CBD, Sanlitun and other key business districts in the city will carry out a series of theme activities to bring citizens a variety of cultural leisure and entertainment consumption experiences.
Guomao Mall has successively brought a variety of theme activities such as national tide markets, brand pop-up stores, youth science and technology events, interactive exhibitions and so on. The 2022 Beijing Skating Invitational will kick off in May at the Guomao Ice Rink; Taikoo Li Sanlitun will launch a series of brand events and art exhibitions, and a modern party with Italian artists and the participation of a well-known British art studio will open in April, adding to the artistic atmosphere of the business district.
In 2022, Joy City is expected to introduce more than 30 first stores and more than 100 resources throughout the year, and carry out windmill festivals, open-air music markets, wind chime markets, flea markets, music corners, art exhibitions, sports carnivals, etc. in Xiangyun Town, Haidian Yuejie, Xidan Joy City, Fengtai Dayue Chunfengli and other business districts.
Wangfujing Department Store opened the "Love - Spring Face on the New" theme camp promotional activities, selected spring limited heart selection of good things, to create spring beauty cheats, the whole spring new products are greatly discounted, on the day of the March 8th Festival, the full consumption of the full time limit to give the velvet bouquet that never withers, to create a unique romance of spring.
Online and offline drive automobile consumption
In the 2022 Beijing consumption season, it actively responded to the relevant policies of the automobile industry and carried out consumption promotion activities. The 2022 Beijing Car Purchase Festival, which lasts until the end of the year, aggregates automobile manufacturers, 4S stores, second-hand car dealers, car service providers and other enterprises in the whole industry chain of automobile consumption, and carries out a number of consumption promotion activities.
Dozens of enterprises such as BAIC Group, Xianglong Borui Group, Yuntong Group, Beijing Boshi Ruida, as well as more than 40 automobile brands such as Mercedes-Benz, Audi, BMW, Buick, Hongqi, Volkswagen, Guangben, Beijing EU7, Jihu, Beijing Off-road and so on have participated in the car purchase festival activities.
Each distribution enterprise tailors a variety of preferential concession schemes such as giving away car purchase coupons, car purchase lottery, replacement subsidies, gifting traffic insurance, gifting full car glaze, and gifting car decoration products. Xianglong Borui Group will hold a "car collection" with its 30 car brands and 40 4S stores from March 26 to 27, and the brands of BAIC Group will spend nearly 300 million yuan to support consumers' car purchase actions, and at the same time launch exclusive after-sales service policies and value-added installment financial policies for this consumption season activity to ensure that users can buy cars worry-free.
In addition, the 2022 Beijing Car Purchase Festival will also cooperate with online platforms such as Jingdong Automobile, Guazi Used Car, and Autohome to carry out online car purchase promotion activities. Around June 26, the city's new cars, second-hand cars, new energy vehicles offline large-scale consumption promotion activities will be held, to create a car display release, car purchase preferential promotion, dynamic test ride experience, immersive interaction as one of the car purchase carnival series of activities to further promote automobile consumption.
Thousands of stores open "taste of Beijing"
With the theme of "Taste of Beijing", the "2022 Beijing Consumption Season • Fun with Beijing Cuisine" series of activities will tell the "catering chapter of the Beijing story" around the release of new dishes, the exhibition and sale of Beijing cuisine, the live broadcast of food masters, the display of food artisan skills, the exchange of food culture, and the release of food lists.
Since March 1, the snack festival with the theme of "Snack Art, China Jingfan" has organized nearly 100 brands and more than 3,000 stores to jointly carry out the March activity boom of Beijing catering. With the theme of "Beijing Taste, Craftsman's Ingenuity", the 6th China Beijing Cuisine Festival mobilized more than 10,000 enterprises to participate, covering 17 districts, and organized online and offline Beijing cuisine theme preferential promotion activities to create a hot food consumption.
This autumn, thousands of enterprises and stores in Beijing will jointly participate in the release of new golden autumn food products, with the theme of "the city of the two Olympics, enjoy international cuisine" as the theme of global cuisine in Beijing carnival activities, organize the organization of online "international food exchange", live broadcast with goods to deliver affordable and other content. It is understood that in the course of the annual activities, meituan, dianping, CCB life platform, Maijian takeaway preferred platform and other platforms, as well as the city's major business districts, catering landmark blocks, upstream and downstream enterprises will simultaneously organize relevant activities.
Up to now, the "2022 Beijing Consumption Season" has brought together nearly a thousand enterprises to promote consumption activities and tens of thousands of store merchants to participate, involving supermarkets, catering, e-commerce, cultural tourism, automobiles, leisure, medicine and other fields. (End)
Source: China News Network