As a member of the camp of new car-making forces, Nezha Automobile has attracted the attention of many new energy vehicle consumers with its positioning of being close to the people. On March 1, the latest sales data was officially released, and in the past February, a total of 7117 vehicles were delivered, an increase of 255% year-on-year, and the performance was remarkable. So, which models can Nezha rely on to achieve this excellent result?
Compact pure electric SUV - Nezha U, delivered in February 3044 units
For many consumers, it is believed that the Nezha U model began to gradually understand the Nezha brand. Official data shows that the Nezha U car series delivered 3,044 units in February. Although in terms of volume, it is not very high. But for Nezha, a start-up, it is not easy to achieve this performance.
Nezha U positioning compact pure electric SUV, manufacturer guidance price of 10.28-17.98 million yuan. Undoubtedly, the number one reason for the hot sale is the affordable price. If it is a joint venture brand, the price will rise to more than 200,000 yuan.
Although the price is close to the people, Nezha U does not give people a cheap feeling. The first is the shape, which looks very mature in design and has the level of an international manufacturer. In particular, the headlight group adopts an irregular style, which looks dynamic with a sharp taste.
From the side, the entire roof and waistline are also quite smooth, in line with the aesthetics of today's young people. In terms of power, Nezha U is equipped with a single motor configuration, which is in line with its positioning. To distinguish between high and low, the depot offers two power versions, with a maximum power of 163 hp and 204 hp, respectively. For the family, it can meet the needs of daily transportation.
4,073 units of the Nezha V series were delivered, an increase of 103% year-on-year
The sales performance of the main model Nezha V in February was also quite good. Officials said that Nezha V delivered a total of 4,073 units last month, an increase of 103% year-on-year.
Compared with Nezha U, Nezha V is smaller and positions a small pure electric SUV. Therefore, the price can be further explored, and the manufacturer's guidance price is only 62,900-120,800 yuan. Those who are familiar with new energy know that in the current small pure electric SUV market, there are not many models. Therefore, after the launch of Nezha V, it quickly gained market recognition.
Of course, in addition to the high price competitiveness, Nezha V's product strength also has a remarkable part.
The first is the sense of science and technology of the car, although the price of the main model is below 100,000 yuan, but Nezha is still equipped with a large vertical screen for this model. For young people, attraction speaks for itself. The interior is also equipped with the latest car and machine system, which not only realizes common multimedia entertainment functions, but also supports OTA functions. According to manufacturers, Nezha V has accumulated more than 80,000 OTA trips, effectively improving the car experience.
Of course, subject to cost reasons, the power of Nezha V is relatively flat, and the maximum power of its low-end version of the motor is only 54 horsepower, while the high-end is 95 horsepower.
The high-end model Nezha S has entered the countdown to listing
In the development process of Nezha Automobile, relying on the product positioning of the people, it has occupied a place in the new energy market. Although it has achieved a good sales performance, for a brand that aims to enter the first-line camp, it is necessary to launch high-end models.
In 2021, Nezha Automobile unveiled its flagship product - Nezha S. From the appearance point of view, the use of coupe design concept, although the manufacturer did not announce the specific body size, but according to the previous view at the auto show site, it is expected to be the size of a B-class car.
From the February sales report released by Nezha, it is shown that Nezha S will be listed for sale in the near future. In addition to the design being eye-catching enough, the inside of Nezha S is also eye-catching. The new car was born in the "Shanhai Platform" of Nezha Automobile, which will adopt the common front and rear dual motor configuration of high-performance electric vehicles, and accelerate from 0-100km/h to only 3.9s, and the performance performance is quite strong. Compared with the models previously launched by Nezha, the improvement is huge.
A big reason why many consumers buy new energy vehicles is that they are equipped with more advanced driver assistance systems. And Nezha S is particularly exciting in this regard. Officials said that the new car will use 2 laser radar, of course, the actual effect, but also to be experienced by the real car.
Public opinion: As we all know, due to the Spring Festival holiday, February this year belongs to the off-season of automobile sales. Judging from the sales data released by Nezha Automobile, its hot sales situation continued in February. At the same time as the rapid growth of sales, Nezha Automobile accelerated the opening speed of the new store in order to ensure excellent after-sales service experience. It is reported that more than 80 directly operated stores have been opened in 28 cities. What do you think about Nezha Automobile's market performance in February?