According to the national automobile production and sales data provided by the Association of Automobile Manufacturers, the cumulative sales volume of the domestic car market in January 2022 was 1.005 million units, and the first month of the year fell year-on-year, of which it fell by 4.1% month-on-month and 45.8% year-on-year. During the same period, the car quality network accepted a total of 4,527 valid complaints from car owners against cars, down 34.9% month-on-month and up 10.3% year-on-year.
In the first month of the year of 2022, among the quality problems, the "audio-visual system failure" still ranked first in the fault ranking, but the number of complaints fell sharply from the previous month, down 60.6% from December 2021. This month, complaints about the problem of "tire peeling" have risen, and the number of complaints has increased by 10.8% month-on-month, and most of the complaints come from some Japanese brand models. In the service problem, "sales commitments are not fulfilled" there has been a change, the number of complaints has soared by about 1.8 times month-on-month, and the increase in complaints comes from a domestic new energy model. In addition, the number of complaints that "do not match the publicity" has dropped significantly this month, but it still maintains the volume of more than 500 cases. After removing the information that the complainant voluntarily applied for withdrawal of the lawsuit, the number of complaints about the sales volume of the TOP30 cars in January 2022 is as follows:
Data to watch
1, sales opened the door Sagitar market performance is steadily improving
In the first month of 2022, FAW-Volkswagen Sagittarius achieved sales of more than 20,000 units for four consecutive months after completing the "two consecutive increases" in sales, and sales in January rose by 12.1% month-on-month, ushering in a good start. As one of the benchmark models in the compact car market, Sagitar has always been at the top of the sales list of the market segment. Judging from its sales complaint trend in the past year, sales have fluctuated greatly, but from the second half of 2021, sales have stabilized and increased, gradually coming out of the sales haze. Different from the sales trend, Sagitar's monthly complaint performance in the past year has been declining month by month, although there has been an abnormal increase in complaints during the period, but the overall trend has remained downward, and the short-term quality word of mouth has shown good signs. At the 2021 Guangzhou Auto Show, Sagitar's mid-term remodeled model was released and is expected to be listed at the Beijing Auto Show in April this year, which will undoubtedly further stimulate Sagitar's sales performance in 2022. With the "opening red" of sales in January, Sagitar's future market performance is also expected to continue to improve, and a return to the peak is just around the corner.
2, raise the ceiling of sales BMW 5 Series ushered in a highlight moment
As the home model of BMW Brilliance, the BMW 5 Series finally ushered in a highlight moment after months of silence. In January, BMW's sales of the 5 Series exceeded 20,000 units, which not only set a record for monthly sales of models, but also raised the sales ceiling of luxury medium and large cars. Compared with the old rivals Mercedes-Benz E-Class and Audi A6L, the BMW 5 Series can be described as "leading the way" in the first month of 2022, pressing the two old rivals to win the luxury medium and large car market in January. Combined with the trend of its sales complaints in the past year, the monthly sales trend of the BMW 5 Series in 2021 is relatively stable, and the cumulative sales volume easily won the annual sales crown of the market segment. In contrast, its monthly complaint performance has always maintained a low volume, and the number of complaints in January has dropped to single digits, and the short-term quality reputation is worthy of recognition. The curtain opened in 2022, and the BMW 5 Series made a pretty good start, and also created a favorable opportunity for its defending market segment's annual sales crown, and its future performance is expected.
3, return to the 10,000-car club Audi A3 market performance continues to improve
After the completion of the replacement in 2021, the market performance of the Audi A3 has not improved much, and the cumulative sales volume of the whole year has dropped by 21.6% compared with 2020, but even so, the Audi A3 still leads the entire luxury compact car market. Looking back at its sales trend in the past year, it has formed a clear "W" pattern, and the overall fluctuations are larger, but since the fourth quarter of 2021, the monthly sales of Audi A3 have bottomed out, achieving a month-on-month increase in sales for 4 consecutive months, and sales in January 2022 once again exceeded the 10,000-vehicle mark, creating a new high in sales in the past year. Compared with the fluctuation of sales, the monthly complaints of audi A3 are more stable, although there have been several changes in the number of complaints during the period, but the overall complaint volume remains at a low position. The number of complaints in January also fell sharply month-on-month, forming an "opening" pattern with the soaring sales volume, and the future trend showed good signs. With the launch of the annual redesign model, the Audi A3 not only added two new limited edition models, but also improved the configuration of other models, the competitiveness of products has been strengthened, and the future market performance is expected to continue to rise.
4, very explosive potential BYD dolphins applaud and applaud
As a new model of BYD, Dolphin has performed strongly in the market since its launch in August 2021, with monthly sales showing a stepwise increase. In January 2022, Dolphin's sales exceeded 10,000 units for the second consecutive month, and reached a new monthly sales high, becoming another dark horse in the domestic small car market. Although the market time is not long, BYD Dolphin is wearing a variety of "firsts" - the first model of BYD e platform 3.0, the first model of BYD Marine Car Series, and the first mass production car using BYD's new Logo. Different from the BYD Dynasty series models, Dolphin is more dynamic and fashionable from the appearance to the interior design, and also has a number of intelligent technologies, which has won the attention of many young consumers once it was released, which can be said to be applauded and sold. However, the number of dolphin complaints increased in January, although it is still in single digits, but manufacturers should also take precautions to maintain a good quality reputation. It is foreseeable that with the gradual release of production capacity, the monthly sales of BYD Dolphin are expected to continue to rise in the future, or will become another explosive model under BYD.