Nowadays, electrification has become an inevitable trend in the development of the global automobile industry, and major automobile companies are embracing electrification, especially traditional luxury brands, such as Mercedes-Benz, BMW, and Audi German, which have successively launched a number of pure electric vehicle models. However, whether from the perspective of products or market response, the overall competitiveness of the current traditional luxury brand pure electric vehicle model is not strong, and the pure electric vehicle market of more than 300,000 yuan has been occupied by Tesla and new car-making forces. However, as a traditional luxury brand rooted in the market for many years, the profound heritage and brand advantages should not be underestimated, from the recent plans of a number of luxury brands to launch a pure electric supercar, 2025 will usher in a century war.
Lexus' new pure electric sports car
Since Toyota's 15 electric models unveiled on the same stage last year, Lexus, as a high-end brand of Toyota, has also accelerated the electrification process. According to the previous plan, Lexus will provide electric vehicles in all market segments by 2030, while only selling electric vehicles in China, Europe and North America, and completely stopping the sale of internal combustion locomotives in 2035.
Following the official appearance of the two new cars of the RZ and Electrified SUV, Lexus recently announced the official picture of a new blockbuster model - the new pure electric sports car, which was also unveiled at the previous Toyota pure electric conference.
As the brand's first pure electric sports car that fully focuses on sports performance, Lexus' new pure electric sports car is full of a large number of LFA design styles, including a low and flat body, long front and short cockpit, exaggerated aerodynamic front face and tail design, giving people an elegant and chic look.
On the other hand, as a future-oriented model (expected to be officially mass-produced in 2025), Lexus's pure electric sports car has a strong sense of futurism, especially the unique taillight group with a more exaggerated tail diffuser and tail lip assembly, reminiscent of the Mercedes-Benz VISION EQXX previously released at CES 2022.
As for the core three electrics, the Lexus pure electric sports car can complete the 0-100 km / h acceleration in less than 2 seconds, which is at the top level of the industry. At the same time, the new car will also be equipped with the most advanced solid-state battery technology, with a range of more than 430 miles (700 kilometers), and its mass production by 2025 is also limited by the development of solid-state batteries.
Mercedes-Benz VISION EQXX
Naturally, the Mercedes-Benz VISION EQXX was mentioned earlier, so let's compare it. As a new pure electric concept sports car owned by Mercedes-Benz, the VISION EQXX is definitely a subversive work.
The first is the use of a very sci-fi, streamlined, low wind resistance body design, resulting in an unprecedented ultra-low drag coefficient - Cd 0.17. In order to achieve such a low wind resistance coefficient, the overall design of vision EQXX is as smooth as a water droplet, and the active intake grille is used to ensure that the air resistance can be effectively optimized while dissipating heat for the electric drive system.
In terms of body structure, VISION EQXX innovatively uses BIOQXX structural parts, which are hollowed out and inspired by the wings of monarch butterflies, which can maximize the balance of lightweight and high rigidity.
In addition, VISION EQXX is also equipped with a multi-source heat pump air conditioning system, which uses "evaporative enthalpy" technology to use the heat released when the water vapor in the air changes from gaseous to liquid for heating in the cabin, further reducing energy consumption.
In the electric drive part, VISION EQXX will be equipped with a newly developed battery pack, which will be empowered by CTP technology to increase energy density, up to nearly 400Wh/L, thereby improving the vehicle's cruising range while ensuring that the volume remains unchanged.
It is precisely because of the innovation in every detail that the Mercedes-Benz VISION EQXX can achieve a range of 1000km on a body of less than 1.6 tons. Mercedes-Benz CTO Markus said that this one is very close to mass production, and the production version will be unveiled in 2024.
BMW M1 pure electric successor
When it comes to the luxury brand of electrified supercars, BMW has actually been laid out, from the BMW i8 to the VISION M NEXT concept car, all of which are electric drive-based sports cars. Recently, it has been reported that BMW is expected to launch a new pure electric supercar in 2025, and the car is expected to be based on BMW's latest Neue Klasse platform, which will be bmw's true pure electric supercar, and this may become the successor of the pure electric era of BMW M1.
The Neue Klasse platform can be seen as BMW's new electrification platform, which can be compatible with all models from 2 Series size cars to X7 sizes, as well as front-wheel drive, rear-wheel drive and four-wheel drive, as well as battery packs, wheelbases, wheelbases and so on.
It will also feature BMW's sixth-generation electric drive system, long-endurance battery technology, fast charging capability, lightweight construction, deeply customizable operating system and sustainable use of materials.
Just as BMW previously released the VISION M NEXT concept car, equipped with hybrid technology, it only takes 3 seconds to break the hundred, etc., to a certain extent, it shows that BMW intends to promote the electrified supercar plan. With the breakthrough of the Neue Klasse platform in drive and battery technology, it is believed that BMW's pure electric supercar will also bring a new and disruptive experience in the future.
Many people believe that the era of electrification has pulled major automobile brands back to the same starting line, but from the above several luxury brands of pure electric supercar, most of the current brands value the endurance and performance, in fact, are the most superficial things, and lightweight, integrated, drive system efficiency and battery technology breakthroughs are the future development route of electrified vehicles, and the most important point of this should be the sustainable development of materials, will be the key to promoting the realization of carbon peak carbon neutrality.