Following the "chip door" of Euler good cat last year, Euler Automobile has also come to the cusp of the Internet again recently, the main reason is that not long ago, Euler Automobile suddenly announced that it would stop selling its two models of Euler Black Cat and Euler White Cat, which caught many consumers who wanted to get into Euler Black Cat and White Cat.
At first, many netizens did not quite believe it, but the person in charge of the relevant brand of Euler gave a response: "Euler black cat and white cat have indeed stopped selling", and some dealers of Euler brands also gave a notice to the Great Wall manufacturer in the group, stopped accepting orders for Euler black cat and white cat models, and withdrew all promotional materials and promotional exhibition vehicles from the exhibition hall. At the same time, Euler officials also gave a detailed response on Weibo: black cat and white cat models stopped accepting orders, most mainly due to chip shortages, spare parts supply can not be guaranteed, coupled with order backlogs and other issues.
In fact, Euler officially did not clearly point out that Euler black cat and white cat are discontinued, and the official declaration is to suspend the acceptance of orders. However, from the official response, we can clearly see that neither the delivery cycle of the subscribers nor the time of subsequent resumption of production has given a positive response, so in the eyes of many people, there is no difference between production and production. In the author's opinion, Euler black cat and white cat should be officially discontinued, because the reason why these two cars have now announced that they will stop accepting orders is not as simple as Euler's official declaration of chip shortage and order backlog.
First of all, we can look at a sales data, in 2021, the total sales of Euler automobiles reached 135,000 units, with a year-on-year growth of 140%. Among them, the Euler black cat and white cat that suspended orders basically accounted for more than half of the sales, and the Euler black cat reached 66,300 vehicles last year, and the Euler black cat and white cat also launched a new 2022 model in August last year.
In fact, if we look closely, we can find the real reason behind the discontinuation of Euler black cats and white cats. Personally, I think this is a strategy for the transfer of Euler resources, because with the Euler good cat, and the follow-up to come lightning cat, ballet cat and other models, we can find that Euler's brand is constantly exploring, in January, Euler's good cat sales from 2081 in the same period last year, to 8612, an increase of 313.8% year-on-year, while the sales of Euler black cat fell by 36.1% year-on-year, it can be seen that with the hot sales of high-end models, Euler is obviously more willing to concentrate production resources on high-end models. This also maximizes the benefits.
Of course, the suspension of euler black cats and white cats not only has many benefits for Euler cars, but also can make room for the 60,000-80,000-level pure electric scooter market. So for consumers who have not yet booked a car, what models are suitable as replacements for Euler black and white cats in this price point market?
The author believes that the traditional ones can choose Changan Ben E-Star, Chery Little Ant these models, the appearance is average but the quality strength is guaranteed; the new power brands also have zero-run T03, Nezha V and other models, unique design, rich configuration, but the quality level may be uneven.
The most similar positioning with the white cat and the black cat is the Baojun KiWi EV, in terms of performance, the KiWi EV uses a 40kW motor drive, and the NEDC has a range of up to 305km, which is not inferior to the Euler black cat and the white cat.
In general, Euler Automobile announced that it would stop selling black and white cats, which is actually conducive to brand development and internal resource allocation. Of course, this is not very friendly to euler black cat and white cat potential users. Therefore, the model with the product commonality with the Euler black cat / white cat will obviously usher in a better development, if it is a user with similar needs, which one will you choose?