In today's increasingly open and open era of continuous release of nature, the car seems to be no longer the thing that was once exclusive to men, and this steel machine that has always been attached to machinery and driving such a label in the past seems to be difficult to associate with the gentleness and elegance unique to women. But all of this has become history with the appearance of the Euler ballet cat.
According to the data, the female population base of 20 to 60 years old in China has exceeded 400 million, and the size of China's female consumer market is as high as 10 trillion. With the improvement of the economic level and the gradual awakening of self-awareness, economic independence, spiritual independence, and independence of life have become synonymous with contemporary women, and in the next 5 years, women will concentrate on entering the entire automobile consumer market, and women in the Internet environment have gained more channels and ways to understand automobile products, and have more consumer participation and decision-making power.
On March 8th Goddess Day, the Euler brand opened the "Encounter · Euler Ballet Cat" tasting salon, ballet cat, from this name it is not difficult to see its strong feminine attributes, but also the first female exclusive car after the release of Euler Automobile's "more love women" positioning. Giving up a huge male potential market like this, so as to achieve the first female exclusive car after the release of Euler's "more love women" positioning, it seems to be the first time in my memory.
As Euler's first female-only car, at the beginning of the car construction, Euler Automobile set up a female-only research team to conduct in-depth research on women's diversified needs and car use scenarios, carefully polished, and created a set of "women's exclusive travel solutions" that were completely different from the past.
Euler ballet cat adopts the aesthetic concept of "elegant restoration", retro design style has a high degree of recognition, through the round and soft body lines, although very personal, but like a clear stream of car design nowadays, and women's unique sense of curve complement each other, in terms of body color matching, ballet cat full range of models using low saturation Morandi color matching, giving people a soothing and elegant feeling, but also full of gentleness.
In terms of body details, the ballet cat has brought a different charm through a lot of modifications, the wheel rim, rearview mirrors, door handles and other components are full of retro feeling, and the wide high-brightness silver front and rear bumpers have also become the finishing touch on the design.
The design of the rear of the car also makes people feel as if this is a car crossing from the ten mile ocean field of the song and swallow dance, and a graceful girl seems to be its best partner, I think when the ballet cat appears on the streets of today's city, it will indeed be a different scenery.
In terms of details in the car, the ballet cat is also from the perspective of female car owners, 370mm diameter female exclusive steering wheel, as well as narrow shoulder seat backrest, are considered to the physical characteristics of female drivers, customized design, including according to the female shoulder width, as well as palm size and other characteristics, so as to bring more care.
Not only the design level, in terms of functionality, Euler Ballet cat is also focused on female users to consider, such as large-size makeup mirrors, I believe it must be a popular thing for female car owners, as well as the "Lady mode" in driving, which can automatically identify complex road conditions, making people worry a lot, and in bad weather, "riding the wind and waves" mode, you can achieve windows, headlights, wipers, air conditioning and other synchronous linkage, improve driving safety.
Perhaps in a sense, Euler Ballet Cat is no longer a simple means of transportation, a cold driving machine, but more for female users of the humanistic care are effectively integrated into it, from the inside in place to interpret the unique charm of women in this era, in the words of the Director of Euler Ballet Cat Products about the development concept of ballet cat, "Girls have no real friends, but they are extremely eager to accompany, I hope that Euler Ballet Cat is a treasure girlfriend, "she" understands women's needs, understands women's emotions." , understand their yearning and vision of life, guard their daughters who have left home for their parents, take care of their wives and children for their husbands, and accompany women to ride the wind and waves. ”
Perhaps, for a car brand, the best action to praise the power of women is to build cars for women.
Text/Tencent Auto Darko