In order to seek brand elevation and grab more market share, independent brands have begun to advance to the field of medium-sized SUVs, making the segment, which was almost dominated by joint venture models, gradually usher in more independent models.
But in fact, independent brands have not entered this market segment in the past one or two years. As early as 5 years ago, GAC Trumpchi broke the original market shackles and launched the flagship SUV Trumpchi GS8, breaking through the "domestic car price ceiling" of 200,000 yuan in one fell swoop.
Not only that, the tough shape, strong power, enough space, Trumpchi GS8 once came out in the market, the peak of the monthly sales even exceeded 10,000 vehicles, stood firm in the 200,000 price range, becoming the first model in its own brand to successfully break through 200,000 yuan.
However, in the face of the rapid development of intelligence, coupled with the emergence of competitors in the market, trumpchi GS8 is not as competitive as it was then. The decline in competitiveness has made this FLAGSHIP SUV of GAC Trumpchi quite old, and it does not have the attitude of the boss of the independent mid-size SUV.
The rapidly changing market environment has accelerated the iteration of models. In order not to be abandoned by the times, GAC Trumpchi brought a new generation of GS8 in November last year. Only one day after the start of the pre-sale, the number of new car orders exceeded 2,000 units, and there are signs of returning to the peak.
To this end, many people assert that the new Trumpchi GS8 will once again defend its former glory. However, all speculation and speculation still need the market to speak, since the launch of the market on December 12 last year, how is the sales volume of this new car today? This should be a place of great concern to many people.
Monthly sales are approaching 5,000 units, and the return of the new Trumpchi GS8 is still the king
Not long ago, GAC Trumpchi announced the sales of the new Trumpchi GS8 in January, and the new car has achieved sales of 4858 units in January this year in just over a month and a half since its launch.
Although this achievement is not worth mentioning compared to the sales of tens of thousands of the new Highlander, it is already quite good for an independent brand model that has just been listed and is priced across the range of 200,000 yuan.
What's more, among the self-owned brand models of the same level, the new Trumpchi GS8 is also among the best in terms of sales, surpassing Lynk & Co 09, Haval H9, Roewe RX8 and other models. Even in the field of joint venture models, only a few models such as Toyota Highlander and Volkswagen Tuon have surpassed it in sales.
It can be said that the Trumpchi GS8 has once again become the focus of the market segment after experiencing a downturn. For GAC Trumpchi, the lack of strength in the SUV market in the past two or three years has finally stopped. As the brand's flagship SUV, the new Trumpchi GS8 has the ability to once again take GAC Trumpchi SUV models to new heights.
At present, MPV has become the sales responsibility of GAC Trumpchi. With its ultra-high quality-price ratio, Trumpchi M8 has become a phenomenon-level MPV and sat on the top spot in the sales of its own brand high-end MPV. The Trumpchi M6 has also shown a strong competitiveness, with its atmospheric design and rich configuration, it has become the first choice for many multi-child families.
In the field of cars, Trumpchi Shadow Leopard has also seized the outlet of rejuvenation, and has successfully gone out of the circle with its performance-oriented appearance and strong power performance, and has blown up a wave of sports in the compact car market.
In contrast, GAC Trumpchi, which once emerged in the field of SUVs, is not as competitive as it was in the face of an increasingly inward market environment. However, the more difficult the time, the more GAC Trumpchi showed the courage of not accepting defeat, and after the launch of the new GS4 PLUS, the new GS8 was launched, which made the SUV products have been renewed.
It is worth mentioning that the current new Trumpchi GS8 can be described as a car is difficult to find, and even some netizens said that the new car needs to wait for 4 months. It can be seen that the popularity of the new Trumpchi GS8 is quite high. This further demonstrates that the new Trumpchi GS8 has the ability to return to the top.
Return is still the king, the new Trumpchi GS8 can be shortly after the listing of the crowd, attracting many consumers to pay, in addition to the product over the years of accumulation of word of mouth, but also inseparable from its own outstanding product strength.
Advanced technology "stacking", the new Trumpchi GS8 has found itself
After the launch of the original Trumpchi GS8, monthly sales once surpassed toyota Highlander and Ford sharp edge, becoming the king of the 7-seat SUV market.
At that time, this model, which carried the heavy responsibility of raising its own SUV, was equipped with GAC's self-developed 2.0T engine, and was equipped with an i-4WD four-wheel drive system and an ATS all-terrain feedback system. In addition, in terms of intelligent technology, the first generation of GS8 is also equipped with the third generation of intelligent connection interaction system, panoramic parking system, lane deviation warning and other configurations.
You know, at that time, the joint venture model of the same level wanted to have such a rich scientific and technological configuration, it was simply out of reach. Among the autonomous SUVs of the same period, the 2.0T+ four-wheel drive is also the existence of the ceiling.
It can be said that part of the success of the original Trumpchi GS8 is that it is willing to "pile up" technically. Of course, the 7-seat large space and domineering shape are also the reasons for the success of the original Trumpchi GS8.
And with the new Trumpchi GS8, how to achieve progress on the basis of maintaining the advantages of the previous generation?
The answer given by GAC Trumpchi is that it is smart, luxurious, powerful and energy-saving. To achieve these new features, the new Trumpchi GS8 requires more advanced technology.
In terms of intelligence, the new Trumpchi GS8 is equipped with ADiGO 4.0 intelligent IoT, ADiGO 4.0 intelligent driver assistance and other technologies. The former can achieve many functions such as navigation, entertainment, voice interaction, smart home control and so on, catering to the demands of young users. The latter, on the other hand, enables L2+ assisted driving, improving safety while making driving easier.
Not only that, the new car is also equipped with the same AR-HUD augmented reality head-up display as the Mercedes-Benz S-Class, which can achieve leading in projection virtual image distance, picture size and many other aspects. In other words, this configuration allows the new Trumpchi GS8 to achieve a value experience that far exceeds the price of the product.
In order to cater to consumption upgrades and bring higher quality to users, the new Trumpchi GS8 has played a role in the luxury field. The new car provides a "Queen's Recliner", which is more luxurious than the "Queen's Co-driver" on the Weilai ES8. In addition, the new car is also equipped with 32 colors of colorful rhythmic mood lights, which further enhance the luxurious feeling of the interior.
Strong power, which is the advantage of the original Trumpchi GS8. On the new Trumpchi GS8, not only provides a more advanced powertrain, but also the first Toyota THS hybrid system, providing consumers with two kinds of power, fuel version and hybrid version.
Among them, the fuel version is equipped with GAC's self-developed Julang power 2.0T GDI engine, with a maximum power of 185 kW (252 hp) and a maximum torque of 400 Nm, matching Aisin's third-generation 8AT transmission.
The hybrid version is equipped with a 2.0TM engine + a new fourth-generation enhanced version of the THS II Toyota hybrid system. It is worth mentioning that this 2.0TM engine has a thermal efficiency of up to 40.23%, which is almost a ceiling-level existence. With the blessing of Toyota's fourth-generation THS hybrid system, it has been exchanged for stronger power and ultra-low fuel consumption of the same level.
In particular, the four-wheel drive hybrid model can achieve 6.9 seconds of 100-kilometer acceleration with the support of the front and rear motors, while the comprehensive fuel consumption of NEDC 100 kilometers is only 5.3L.
The blessing of Toyota's THS hybrid technology has given trumpchi GS8 stronger competitiveness, but more importantly, this shows the upgrading of the cooperation between GAC Group and Toyota Motor over the years, and it also reflects that GAC Group is good at using internal resources.
It is not difficult to find that the new Trumpchi GS8 has once again "stacked" advanced technology to a new height. Can the new Trumpchi GS8, which combines advanced technology, not be recognized by consumers?
Write at the end
After the new Trumpchi GS8 was exposed, the appearance value was also a highlight of it, which is also the key to the attractiveness of this new car. In fact, like the original GS8, the new GS8 is also written by Zhang Fan, vice president of automotive engineering of GAC Group.
At the beginning of the design of the new GS8, how to let the new car be inherited in the design and at the same time have advanced, which was a major difficulty that tested Zhang Fan's design team at that time. Fortunately, the new GS8 finally presented has achieved both inheritance and advancement in the design method.
And this, undoubtedly, is also the charm of the new GS8 car, which once again uses advanced technology and better design to achieve self-breakthrough and find the original glory. Such a new Trumpchi GS8 is bound to lead the market again, and the future is worth looking forward to.