Just announced January sales, Changan Ford achieved sales of 24,853 vehicles. Fortunately, this year is the year of Changan Ford's product change, a new generation of Mondeo, a new fox, a new generation of sharp world, a new explorer will be renewed and returned, they are likely to become a new sales flashpoint for Ford in the future, helping Changan Ford return to the mainstream.
Looking at the current car companies with a century of history in the industry, it can be said that there are only a few", and these hundred years of car companies have really made significant contributions to the automotive industry, and Ford Motor can be regarded as one of them, it has a long history of 120 years, and the large-scale production line is invented by Ford, so the technical background is quite strong.
In 2001, the century-old car company officially stepped into China, and in 2016, Changan Ford ushered in its own highlight moment, selling nearly one million vehicles throughout the year with popular models such as Mondeo and Fox.
Although Changan Ford suffered Waterloo after 2016, in order to change this decline, Ford China also released a more Ford and more Chinese "Ford 2.0 Strategy" in 2019, and Changan Ford has opened the road of transformation and reshaping.
After several years of transformation, the Ford brand has gradually found the familiar rhythm of the year, and the harvest in 2021 is full, with cumulative sales of nearly 625,000 units throughout the year, an increase of 3.7% year-on-year, of which the Annual Sales of Ford Brand Passenger Cars is nearly 238,000 units, Lincoln's annual sales reach 91,621 units, and the cumulative sales of Commercial Vehicles of the Ford Brand and Jiangling Brand are 264,000 units, and the upward trend of each sub-brand in the Chinese market is obvious.
Why, in the face of chip shortages, epidemics and other unfavorable factors, Ford and Changan Ford can rise against the trend, in fact, this is the effect of the "Ford China 2.0 Strategy" initially achieved results.
With the implementation of Changan Ford's "three-year acceleration plan", the entire Changan Ford products have now ushered in a comprehensive renewal. The "iron triangle" formed by Ruiji, Ruijie PLUS, and explorers has stood the basic situation of Changan Ford in the SUV market.
Immediately after Changan Ford's rapid progress towards intelligence and electrification, the new Ford EVOS and Ford Mustang Mach-E have been listed successively, allowing the market to see Ford's ability to create innovative and explosive models. All this is getting better and better, giving Ford stronger confidence to return to the top of the market.
In 2022, Changan Ford is still full of vitality and expectations, and they will continue to unswervingly promote the "revitalization plan", including increasing the launch of new products and optimizing the marketing system.
On the product side, a new generation of Mondeo, a new generation of Sharp Edge, and a new Focus will be launched one after another, and the localization design team led by Chinese will also create a number of models that meet the needs of Chinese consumers.
In addition to products, after the rapid landing of the new Ford China Design Center, Product Center, New Energy Center and Ford China Innovation Center, the increasingly localized Ford China team will provide customers with more efficient and intelligent high-quality experience.
For example: around the Mustang Mach-E to provide users with a worry-free purchase, appointment worry-free, maintenance worry-free, car worry-free value-added experience, so Ford launched the exclusive electric vehicle brand Ford Select, to create a direct sales channel for consumers, in addition, in the most important energy replenishment system of electric vehicles, Ford and the State Grid, special call, star charging, China Southern Power Grid and other 24 charging operators to establish in-depth cooperation, covering 349 cities in the country 400,000 public charging piles for users to protect electricity.
Indeed, in the wave of intelligent electrification transformation, every step is difficult, but Changan Ford can adhere to the Chinese market, Chinese consumers attach importance to make products more in line with the Chinese market, while the service is also constantly upgraded, I believe that such a Ford brand must have the courage to continue to move to new heights.
It can be expected that with the new generation of Mondeo and new Fox, the two vehicles will become a new sales growth point for Changan Ford in the future, which is bound to accelerate the recovery of Changan Ford in the car market and achieve the dual power model of SUV + sedan. We also look forward to the market performance of Changan Ford in 2022 to surprise us!