Wholesale 1831 units, actual sales of 757 units! The French people-friendly luxury car was at the bottom again last year
China's luxury car consumer market continues to be hot, but most of the profits are still controlled by Mercedes-Benz BMW Audi three, the annual cumulative sales of these three can basically maintain at the level of about 700,000 units, while other second-tier luxury brands are obviously an order of magnitude worse, even if the price for volume strategy of Cadillac, the annual sales are only more than 200,000 units, the domestic independent brand field momentum is very strong Hongqi automobile last year only more than 300,000 units. Just as the so-called few joys and several worries, Mercedes-Benz BMW Audi lies to make money, and some car brands are in a very miserable situation, such as the introduction of a joint venture French luxury brand DS very early.
Judging from the data recently released by the Association of Automobiles, in the entire 2021, the domestic wholesale sales of DS cars totaled 1831 units, and the actual effective sales volume was only 757 units, which made it impossible to compare the German BBA, because the sales of the year were even worse than the sales of a 4S store offline, which can only be said to be marginalized, and such achievements are undoubtedly at the bottom of the luxury brand rankings.
What is even more embarrassing is that now the DS luxury brand has broken up with Changan Automobile, and the car-making business in China has been pocketed by Baoneng Group, and after the acquisition of Baoneng Group, it has not actively developed too many products, and now the mature model is DS9, and last year's sales were basically contributed by this car. It is reasonable to say that the pricing after the DS9 update has been very close to the people, the entry guide price is 249,900, the size positioning belongs to the B class, but the total length of the body is more than 4.9 meters, and the wheelbase is very close to 2.9 meters, the space performance is not worried at all, and the aura is comparable to the Audi A6L.
If you compete in design capabilities, I personally feel that the French luxury brand is not at all inferior to Mercedes-Benz BMW Audi, and even the details of the exterior interior are better than bba, such as the adaptive rotating crystal drill headlights used in the front face of the car, with a small fangs daytime light belt, and the tail is a fish scale three-dimensional light.
The interior is fully covered with the first layer of calfskin is very comfortable, the full LCD instrument and the large size of the screen are as many, the details are rotated exquisite small clocks, and there are just the right geometric texture mirror decorative panels, if you ignore the factor of the car logo, is it felt that the DS9 is more luxurious than the domestic Audi A6L?
The power configuration is a small slot point for this car, because even some ordinary brand B-class cars often provide 2.0T turbocharged engines, but the DS9 is a high-end luxury model that only provides a 1.6T powertrain in the entire series, and the displacement is significantly smaller than No. 1. However, this 1.6T engine is not weak, the maximum output of the whole series is 215 horsepower, and it is indiscriminately matched with the 8at hand automatic transmission.
To sum up, DS9 luxury cars have many advantages, but unfortunately it is not easy to sell, and it will form a vicious circle, the more sales are not high, the more difficult it is to be understood by consumers, in order to break this cycle, Baoneng Group will definitely make great efforts to publicize it.
The question is, do you think the DS9 is a good car? Welcome to leave a message in the comment area and discuss with fans! Spend a second to pay attention and make good friends for a lifetime! Some of the pictures come from the Internet, it is not easy to write an article, and it is expected that the officials will be able to click three times in one click.