According to public sales data, compared with Dongfeng Honda's more than 77,000 units and Dongfeng Nissan's more than 100,000 units, FAW Toyota's monthly sales in the first month of 2022 were only 41,000 units, down as much as 46% year-on-year. FAW Toyota, which once had a very eye-catching market performance, why is the sales volume in the first month of 2022 so weak?
The reason is still affected by the epidemic, FAW Toyota's Tianjin plant has led to insufficient production capacity due to the suspension of production. Based on FAW Toyota's influence in the market, if it were not for the suspension of factory production due to the impact of the epidemic, FAW Toyota's monthly sales in January 2022 are estimated to rush to more than 70,000 units. But then again, this year's auto market competition has just opened, FAW Toyota still has a chance to catch up.
Although FAW Toyota only received sales of 41,000 units in the first month of 2022, the appeal of many of its hot-selling models in the market can not be underestimated, whether it is the Corolla, RAV4 and Asian Dragon or Crown Lufang, in their respective market segments, they have a lot of say, but also the same level of competitors are difficult to ignore the competitors.
In the past 2021, FAW Toyota's cumulative sales reached 860019 units in the whole year, an increase of 8% year-on-year. Among them, the cumulative sales volume of Corolla in the whole year was 316973 units, the cumulative sales volume of The Asian Dragon was 117188 units in the whole year, and the cumulative sales volume of RAV4 in the whole year was 195363 units. Although the listing time of the crown land is relatively late, its monthly sales have also remained at more than 6,000 units.
As the main force of FAW Toyota, whether it is its Corolla, Asia Dragon or Crown Land Release and RAV4, etc., it is still responsible for the increase of FAW Toyota's sales in 2022, which is beyond doubt. Moreover, new models such as corolla ruifang, which will be listed late in 2021, have not yet played a sales advantage, and in 2022, FAW Toyota will also launch a number of new models, which may be faw Toyota's new sales growth points.
Of course, as a car company with great influence in the market, in the case of eye-catching market performance, FAW Toyota also gives people a feeling of "turnips are fast and do not wash mud", why do you say so?
Toyota motor vehicles have also recalled a number of times and the number of recalls due to product defects, the most recent of which was in December last year, when a total of about 899,300 vehicles were recalled. Among them, FAW Toyota has the Asian Dragon, etc., specific to the single model recall, Yize recalled 93792 units; Asia Dragon recalled 100266 units; RAV4 Rongfang recalled 108235 units; Corolla recalled 162301 units.
Truth be told, recalls are responsible to consumers. However, in the pursuit of sales at the same time due to product defects in a large area of recall, more or less will affect the brand, rather than making up for it, it is better to put good quality in advance. You tell me?
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