With the chinese auto market about to officially return to a busy and tense atmosphere in 2022, many car companies have also announced sales targets for the new year. According to the data of the Association for the whole year of 2021, there are only 8 car companies with annual sales of more than one million vehicles in 2021, but for 2022, there are many car companies that will set annual sales between 1.5 million and 2 million.
Even leaving aside the practical factors that China's auto market has already entered the stock era, the factors of uncertainty of the epidemic and instability of the supply chain have not yet weakened. Is it self-encouragement or self-encouragement? Today we will take stock of which car companies are expected to achieve their 2022 sales targets.
BYD: 1.2 million units
In January this year, BYD also ushered in a good start, with sales of 95,000 vehicles in January, of which new energy models accounted for more than 98% of the overall sales, AND and EM models competed.
According to the current momentum of gradually stabilizing at the monthly sales of 100,000, with the gradual liberalization of domestic consumers' conservative attitude towards new energy, BYD's monthly sales are expected to continue to grow, and the possibility of achieving annual sales of 1.2 million vehicles in 2022 is also very large. The reason for this, on the one hand, on the basis of the stable monthly sales of product sequences of Qin, Han, Tang, Song, Yuan and other dynastic sequences, BYD's new car strength in 2022 is not small.
According to BYD's planning, in 2022, BYD will launch 10 new models including Han DM-i, Yuan PLUS, destroyer, etc., of which Han DM-i is very likely to become a new growth engine for BYD's hybrid market with more than 200,000 layouts. In addition, BYD will also launch high-end brands this year.
On the other hand, with the growth of sales and the gradual deepening of market recognition, BYD's brand image construction has also made great progress, and now BYD's product layout has covered between 100,000 and 300,000 yuan, of which Han EV, which competes with Xiaopeng P7 and Tesla Model 3, has become BYD's façade model in the pure electric market.
From this dimension, with the improvement of the market's recognition of the BYD brand and the drive of many popular models, BYD's influence in the market will also deepen. In this way, it is also conducive to attracting consumer enthusiasm.
Geely: 1.65 million units
Although Geely only achieved 86.8% of its target of 1.53 million units in 2021, geely still set a sales target of 1.65 million units for 2022. This means that geely will achieve a 24% increase in 2022 on the basis of the final sales of 1.328 million new cars in 2021.
Judging from the negative growth trend of the Emgrand family, the Boyue family and the Envision family that were once popular in 2021, it is not easy to achieve this 24% growth. According to Geely's new car planning, with the renewal of Emgrand L, the Emgrand family has fully completed the renewal, but in 2021, Emgrand has lost the position of the boss of its own car, facing the rise of Qin PLUS, Emgrand has little room for further growth.
In terms of the SUV market, Boyue is also facing the threat of the second-generation CS75PLUS upgrade and the rise of the BYD Song family. Therefore, from this dimension, the sales task of emgrand and Boyue family in 2022 may be more important to stabilize the foundation and stabilize the stock, and new energy and high-end sequences and high-end brands are the important engines for expanding the increment.
In 2021, the annual sales volume of the Lynk & Co brand is 200,000 vehicles, with the continuous improvement of its models, as well as the acceleration of the European plan, the domestic market is gradually growing steadily, and the foreign market is gradually opening up, and it is expected that the Lynk & Co brand is expected to impact 300,000 vehicles in 2022.
In terms of new energy, Geely's annual sales of new energy and electrification products will exceed 100,000 units in 2021, and in 2022, Geely plans to make changes to geometry A and geometry C, which is expected to attract orders from the online ride-hailing market. The sales volume of the Extreme Kr brand is also constantly sprinting, which is expected to contribute to a certain growth for Geely Automobile.
The most expected to increase Geely's growth space is Geely's "China Star" series models. At present, Xingrui has stabilized at a monthly sales of 10,000+, while Xingyue L is still rising, after Xingyue L Thunder God Intelligence Hi · X has opened pre-sale, according to the plan, 2022 Geely will also be based on the thunder god intelligence engine Hi · X launched a number of hybrid models.
We learned from Geely dealers that at present, the Star Yue L terminal car is basically sold at the manufacturer's guidance price, and the terminal discount of Xingrui is only about 2,000 yuan at most. From this dimension, with the continuous hot sales of "China Star", Geely's profit space is also expected to increase.
Great Wall Motor: 1.9 million units
In 2021, Great Wall Motors sold 1.28 million units, an increase of 15.2% year-on-year, and in the face of 2022, Great Wall Motors set an annual sales target of 1.9 million vehicles. For Great Wall Motors, in order to achieve this annual sales target, this means that Great Wall Motors will achieve 48% growth in 2022.
Judging from the current sales structure, Great Wall Motors and Geely Motors are actually facing the same problems. Although the Haval brand still maintains an absolute lead in the SUV segment, from 2021 onwards, the Haval H6 has begun to decline. In other words, the Haval brand is more important to Great Wall Motors than the role of stabilizing the base plate.
The rest of the growth will be handed over to the four major brands of Euler, Tank, Weipai and Great Wall Pickup Truck. If Great Wall Motors wants to achieve sales of 1.9 million units in 2022, this means that it will increase by 620,000 units on the basis of 2021. On average, for every brand, euler and tanks, which are gaining momentum, are expected to become the most important growth engines.
According to the data, the sales volume of the Euler brand in 2021 is 135,000 vehicles, and in the context of the continuous high consumption of the new energy market, Euler is expected to complete more than 200,000 results this year. In terms of tank brands, after ushering in tank 500 this year, sales will be further improved.
However, it is worth noting that from the perspective of the consumption of the market in which it is located, the share of the medium and large off-road SUV market is limited after all, and bicycles may be expected to further refresh the record in this segment, but the overall scale of the growth contribution rate is still small.
In terms of Wei Pai, it may be expected to improve on the basis of 2021, but the increase may be relatively small. Because at present, Weipai has not yet been born, even in the market of about 150,000, Macchiato DHT-PHEV is expected to ride the east wind of the hybrid market, but the growth space is still limited. Great Wall pickup trucks may be expected to grow, but the increase is difficult to reach more than 100,000 vehicles.
So, who will make up for the remaining incremental difference? outlet. In 2021, Great Wall Motors will have 142,800 units, an increase of 103.7% year-on-year. As the Great Wall continues to accelerate globalization, exports may also be expected to double to a new high.
FAW Group: 4.1 million units
At the beginning of this year, FAW Group planned to sell 4.1 million vehicles in 2022, an increase of 17.1% year-on-year. Among them, FAW-Volkswagen undertook 2 million vehicles, FAW Toyota undertook 1 million vehicles, FAW Hongqi undertook 450,000-500,000 vehicles, and FAW Besturn undertook 100,000 vehicles.
Although from the perspective of the overall sales structure, the sales targets of these major brands have increased compared with 2021, from the perspective of the potential of these major brands, their sales target planning is more reasonable and reasonable.
First of all, FAW-Volkswagen, data show that in 2021, FAW-Volkswagen sales (including Audi brand) will be 1.85 million vehicles, still ranking first in the sales list of manufacturers. Growing by 150,000 vehicles on the basis of 2021 is not a difficult task for FAW-Volkswagen, after all, in 2021, if it is not caused by the shortage of chips, FAW-Volkswagen is likely to remain at the level of 2 million vehicles. For comparison, under the influence of the epidemic in 2020, FAW-Volkswagen sold more than 2.1 million vehicles.
According to the FAW-Volkswagen plan, in 2022, the FAW-Volkswagen brand will also launch a number of popular models of new models and a new model, driven by these new cars, FAW-Volkswagen can at least stabilize its footing.
Faw Toyota, in terms of sales of more than 800,000 units in 2021, will increase by 200,000 units in 2022 compared with 2021, and new products are still the most important growth engine. Judging from the new car planning announced by FAW Toyota before, in addition to a new MPV, FAW Toyota will also usher in a real new pure electric vehicle in the new energy market, that is, the domestic bZ4X.
Of course, it is difficult to reach the growth space of 200,000 vehicles by relying on these two models, and the Corolla Ruifang, which was launched in January this year, is the key to picking the beam, and the starting price of 129,800 further lowers the threshold of Toyota's entry-level SUV, which is expected to promote Toyota's growth in the compact SUV segment. In addition, models such as Crown Land Release, Ling Fang, and AsiaTicus will also usher in a complete sales year, which will further boost FAW Toyota's efforts towards the goal of one million.
In terms of the new Hongqi brand, the growth momentum of Hongqi has been relatively strong in the past two years, following the crossing of the threshold of 200,000 vehicles in 2020, and then growing to more than 300,000 vehicles in 2021. In January this year, Hongqi was happy to open the door, and the monthly sales reached a new high, exceeding 40,000 vehicles, according to this momentum, it is not difficult to achieve the goal of more than 400,000-450,000 vehicles.
Chery Group: 1.5 million units
Among Chinese brands, Chery Automobile has always been a relatively maverick presence. By 2022, Chery Group plans to achieve 1.5 million vehicles and strive for the target of 2 million vehicles. Frankly speaking, the tone is not small, and the difficulty is not small.
At present, in the sales structure of Chery Group, the sales volume of Chery Jaguar Land Rover in terms of joint venture brands is in the second-tier luxury brands, which is decent and relatively niche. In terms of independent brands, in addition to Chery Automobile, Xingtu and the official brand of Jietu, which are officially independent in 2021, must be on a higher level in terms of sales scale before they are expected to achieve a breakthrough in sales. The data shows that although Xingtu Automobile achieved a year-on-year growth of 121% in 2021, its annual sales volume was only 37,000 units, compared with high-end brands of the same level, the potential is still huge.
In 2022, new models such as Xingtu Chasing Wind, Lingyun and Lanyue will usher in a full sales year, and it will still take a long time to achieve quantitative changes. In terms of Jetway, the cumulative sales volume of Jetway Automobile exceeded 150,000 units in 2021, an increase of 17.9% year-on-year. According to the planning of Jietu Automobile, the annual sales target of Jietu in 2022 is 200,000-300,000 units.
In terms of new car planning, although Jietu Automobile announced a new product matrix plan at the beginning of the year, unveiling the Jietu T-X positioned in the hardcore off-road, the first model of the T series is the T-1, which is expected to be officially launched in 2023, and this year, Jietu will launch the Jietu X-1. Other new car plans are not yet known.
Therefore, from this dimension, Chery Automobile must work harder. In 2022, Chery will also launch a number of hybrid models based on Kunpeng DHT, but at the moment when Geely, BYD, Changan, Great Wall and other car companies are fully engaged in hybridization, Chery's hybrid advantage must be further enlarged to be recognized by the market.
Red dot observation:
In addition to the above car companies, there are also a number of car companies that have set their annual sales at more than 1 million vehicles. But just as the so-called "ideal is very full, the reality is very bone", although from the planning point of view of most car companies, on the basis of ensuring the existing product base, it is not impossible to find the increment of new energy, after all, standing on the wind outlet, pigs can fly.
However, it also has to be admitted that there is still great uncertainty about whether the epidemic will rebound in 2022 and whether the chip problem will be alleviated. What's more, under the stock market, it is even rarer to achieve double growth. In the end, who will achieve the goal and who will "punch in the face", we may as well wait and see.