Everyone says "technology Chery", which shows that Chery Automobile still has something in terms of technology, but Chery Automobile still can't sell the Great Wall, Changan and Geely, why is this? I think one of the very important reasons is that the exterior design of Chery Automobile still tends to be conservative and cannot keep pace with the times, and this is the initial impression of consumers to understand a car, even if your technology is good, but the design "pulls the crotch", consumers will not pay. The Great Wall, Changan and Geely employ first-class car designers around the world, and the design of their models has made great progress compared with previous years, and consumers will choose their cars. Of course, although the exterior design of Chery Automobile is "not careful", its high-end sub-brand, Xingtu Automobile, is very aggressive, bold and avant-garde in terms of design, and Chery Automobile are two extremes.
A few days ago, Xingtu Chasing Wind added two new models, one is the 1.5T CVT Goddess Edition of 119,900 yuan, and the other is the 1.6T DCT Goddess Edition of 129,900 yuan, compared with the ordinary version of the model, the biggest change in the new car is the use of Carat green + light green elegant interior, but it is not free, but it costs 2,000 yuan to choose. The difference between the two goddess version models is 10,000 yuan, my suggestion is to choose 129,900 yuan 1.6T DCT goddess version, why choose this car? Quite simply, Chery's 1.5T engine is weaker in the same displacement engine, only 156 horsepower/230 Nm, far less than the Changan Blue Whale 1.5T engine, Dongfeng Mach 1.5T engine and Great Wall Lemon 1.5T engine, this 1.5T engine is not only weak in power output, but also has a low fuel consumption, such as its NEDC comprehensive fuel consumption of 6.9L/100km, while the 1.6T model's NEDC comprehensive fuel consumption is 6.6L/100km.
The 1.6T engine of the Star Wind Goddess Edition is Kunpeng Power, which can burst out the maximum power of 197 horsepower and the peak torque of 290 Nm, and the power output has been qualitatively improved, coupled with the engine start-stop technology, the fuel performance is more ideal. In terms of configuration, the difference between the 1.5T model and the 1.6T model is not large, in addition to the powertrain, the 1.5T model is equipped with 18-inch tires, while the 1.6T model is equipped with 19-inch tires. The sales of Starway Chase can only be said to be a general situation, it has only sold 6979 units in 20 years, and the launch of the Goddess Edition model is to further increase sales. In fact, it is not necessary to say that the sales volume of Xingtu Chasing Wind is not ideal, that is, the sales volume of the entire Xingtu brand is very general, according to the sales data released by Chery Automobile, the cumulative sales volume of Xingtu Automobile in 21 years is 37155 vehicles, which is lackluster.
The unclear sales volume of Xingtu Automobile has cast a shadow on Chery Automobile's high-end road, where does Chery's high-end road go? In fact, not only Chery Automobile, even the high-end road of Great Wall Motors and Geely Automobile is getting worse and worse, in the final analysis, it is not that their products are not strong, but the "weather vane" of passenger car development has changed, and the market share occupied by fuel vehicles has been squeezed by new energy vehicles. There are more and more green cars on the road, which in itself shows that new energy vehicles to replace fuel vehicles is the trend of the times, the development of high-end sub-brands, especially the main promotion of fuel vehicles of high-end sub-brands, the road will only go narrower and narrower, rather than such a bland, it is better to learn about GAC Group, its established high-end sub-brand - GAC Aian on the main promotion of new energy vehicles, sales are also very good.
According to the development plan of Chery Automobile, there is no pure electric car under the Xingtu brand, such as QQ ice cream, small ants and large ants and other models still rely on the Chery brand, in the long run, this is not conducive to the high-end brand construction of Chery Automobile, the top priority is to transform, the Xingtu brand into a new energy brand, in terms of sales should be able to make achievements. So, what do you think about Chery Automobile and Xingtu Automobile?