Recently, the internal price of the domestic BMW X5 L has been determined, and it is said that the accuracy rate is as high as 99%. The price was offered by insiders, and then it started to go viral online. Frankly speaking, at first glance, this price is half-believed, and the starting price of 2.0T is 558,000? 3.0T starting at 668,000? The reason why there is some doubt is because this price has a certain lethality, if the price is reliable, can it lead the price reduction wave in the future?
First of all, we must understand why the BMW X5 is domestically produced. Seriously, BMW has a certain popularity in China, the data shows: 2017-2021, BMW's sales in the Chinese mainland is 3470672, of which BMW X5 is 241705, BMW Brilliance X3 is 415408, BMW X5 occupies 6.96% of the BMW family share, BMW Brilliance X3 occupies 11.9% of the share, from the data point of view, BMW X3 sales are much higher than BMW X5, BMW X3 sales are high because of domestic production, Let's take a look at the specific data, and then you can understand why the BMW X5 is domestically produced.
As we all know, BMW X3 began to be domestically produced in April 2018, in 2017, the sales volume of imported BMW X3 in China was 34268 units, and in 2018 it was 4799 vehicles, and the sales decline of imported BMW X3 was due to the advent of domestic X3. Data show that in 2018, the sales volume of the domestic BMW X3 was 30511 units, 121660 vehicles in 2019, 134853 vehicles in 2020, and 128384 vehicles in 2021. Before the import of X3 sales of more than 30,000 vehicles a year, after the domestic production of more than 100,000 vehicles, sales soared, this is completely the credit of localization, in this case, BMW X5 is not domestic reason?
For the needs of the Chinese people, BMW also deliberately lengthened the X5 and became the BMW X5 L, which is obviously a model tailored for the Chinese. If the price circulating on the Internet is really reliable, then this price will pose a certain threat to the same price model, what about the Audi Q7 (67.37-835,000)? What about the Mercedes-Benz GLE (69.98-88.03 million)? You know, since bmw X3 domestic production, sales have increased by as much as 4 times, according to this growth ratio, BMW X5 domestic production, sales will also increase in multiples, the cake is so big, BMW more bites, competitors will be less bite. In the future, the BMW X5L is likely to lead a wave of price cuts.
Seeing the price of the domestic BMW X5 L, there are also several worries, 1: is this price a stone throw? 2: Even if the pricing is reliable, then the pricing is not equal to the final price, will it increase the price in the later stage? Come out to do business, everyone is for money, hot sales will increase prices, sales are not good on the price reduction, the future will not follow the market? 3: What is the future parts zero ratio? Will it be cheap to buy a car and repair the car expensive? There is no clear answer to these concerns.
To be sure, domestic and longer, this is with sincerity, is not known to the final price, no matter what, many people have been looking forward to. At present, the most unfortunate thing is the inventory of the old BMW X5, which is worse, and the impact on the second-hand X5 after domestic production is also very large. Do you feel sincere about the pricing of the domestic BMW X5L?