On March 9, foreign media MacRumors reported that Apple released a Mac Studio in the professional field, with two versions of M1 Max and M1 Ultra chips, the starting price of M1 Max is 14999 yuan, and the starting price of M1 Ultra version is 29999 yuan.
Less than a day before the end of the early morning press conference, the delivery time of the M1 Ultra edition has been scheduled from April 13 to April 20, and the delivery time of the M1 Max version has also been scheduled after March 23.
Xiao Lei clearly remembers that when Apple just released the MacBook Pro equipped with M1 Pro/M1 Max, the MacBook Pro 14-inch version of the MacBook Pro was ordered that morning, and it could be directly taken in the direct store in Guangzhou. Over time, shipment times have been delayed.
Mac Studio is Apple's brand new product line, and Apple does not dare to stock up in large quantities. The price of the M1 Ultra version is directly twice that of the M1 Max, whether it will be warmly sought after by consumers, Apple itself is not good, the most secure way is naturally to prepare less goods.
As for the M1 Max version, Xiao Lei suggested that small partners in need can consider placing an order as soon as possible, its shipping time may continue to extend, it may go through the same delivery time extension process as MacBook Pro.
On the demand side, it's now all about the video era. TikTok can win the first position in the App Store in the United States, which also shows that video is becoming more and more popular with the public, and traditional text media are more or less transforming to video.
Mac Studio supports H.264, HEVC, ProRes and ProRes RAW hardware acceleration, with two video decoding engines, four video encoding engines, four ProRes codec engines, can achieve much faster video codec than the 24-inch iMac, Mac Studio will be a powerful assistant for professional video workers. Although the price of this set is very expensive, the comprehensive use experience may be much stronger than the Windows + Intel camp.
Many professional video jobs pursue HDR video shooting, and the new MacBook Pro is arguably the cheapest device for efficient HDR video cutting. Mac Studio+Studio Display is more productive, and that money is nothing for visionary bosses, and M1 Max's Mac Studio should continue to be loved by video workers.