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Analysis of the new Geely Emgrand has a sense of quality and positioning close to the people

Hello everyone, this issue analyzes the new Geely Emgrand

1. Brand analysis and historical introduction

Geely Emgrand car series relatively speaking, has a long history, the earliest originated from the 2009 Emgrand EC718, and then Geely new Emgrand released in 2014, officially known as the new Geely Emgrand is the 4th generation of Geely Emgrand, from the brand point of view, Geely still has a certain advantage in this level, the new Geely Emgrand also has a good product force.

2. Market analysis

The new Geely Emgrand price range is 69,900-88,900 yuan, in this market level, roewe i5 starting price of 67,900 yuan, MG 5 starting price of 67,900 yuan, Changan Yidong starting price of 72,900 yuan, from the price point of view, Geely Emgrand belongs to the mid-range level, this level is the independent brand sales of good sedan market, is a joint venture brand and independent brand positioning of the lower sedan market, has a very large market capacity.

3. Competitors

In the market competitors against the MG 5, Changan Yidong, as well as roewe i5 and other models, in this class there are still Buick Kaiyue, Volkswagen Santana, and Ford Ford Forros and other models.

4. Used cars (Note: The retention rate of used cars is based on the actual performance of the used car market after the new car is listed. )

The new Geely Emgrand is Geely's more entry-level sedan product, the performance in sales and market ownership is the mainstream level, and the future maintenance is also a certain advantage, the retention rate in this level is generally OK.

5. Power system and chassis

In terms of power, it is equipped with a new generation JLC-4G15B in-line four-cylinder 1.5L DVVT all-aluminum engine with a maximum power of 84 kW and a peak torque of 147 Nm, matching a 5-speed manual transmission and a CVT transmission.

In terms of chassis, it is equipped with a front McPherson suspension and a rear H-type drag arm type torsion beam suspension system.

6. Configuration (The following configurations are listed differently from the models, some of which do not represent the standard of the whole series)

10.25-inch HD suspension central control screen and 12.3 inch HD digital meter are standard, which is obviously very competitive, equipped with GKUI Jike intelligent ecosystem, providing intelligent voice interaction system, online real-time navigation system.

Equipped with God's Eye 540 ° transparent chassis, intelligent situational air conditioning interactive system, healthy cockpit fresh air system, electric adjustment of exterior mirrors + electric heating defrost, three-stage pulse LED day running lights.

It is also equipped with TPMS intelligent tire temperature tire pressure system, BOS brake priority system, HHC uphill assist system, VDC vehicle dynamic stability control system, AutoHold automatic parking system, constant speed cruise system, one-button start system, and keyless entry system.

7. Space

Body size length, width and height are 4638mm * 1820mm * 1460mm, wheelbase is 2650mm, from the body size point of view, the overall feeling is still a bit compact, in space is the mainstream level in this level, the rear seat 4/6 point folding function, more practical.

8. Summary

The new Geely Emgrand has a lower market positioning, from the price point of view, or relatively close to the people, but the overall appearance and the texture of the interior is still good, in the space is also enough to use the level, 1.5L engine is also enough for the family, the performance in the configuration is also more abundant, is a very practical car, but this car will face many competitors, and competitors also have a certain strength.

Analysis of the new Geely Emgrand has a sense of quality and positioning close to the people
Analysis of the new Geely Emgrand has a sense of quality and positioning close to the people
Analysis of the new Geely Emgrand has a sense of quality and positioning close to the people
Analysis of the new Geely Emgrand has a sense of quality and positioning close to the people

9. Appearance

From the appearance point of view, the originality is high, using the Geely family design style, the middle net uses a chrome border and the texture of the vertical bar, and the lower bracket is a horizontal trapezoidal flat grille design, with a good sporty style, and the tough headlamp group presents a flat design, which is also more atmospheric. Coming to the side, the line design is more tough, and the atmospheric shape is also in line with the positioning of the family car. The tail end uses a through-type tail light design, which is quite good in recognition and sense of quality.

Analysis of the new Geely Emgrand has a sense of quality and positioning close to the people
Analysis of the new Geely Emgrand has a sense of quality and positioning close to the people
Analysis of the new Geely Emgrand has a sense of quality and positioning close to the people
Analysis of the new Geely Emgrand has a sense of quality and positioning close to the people
Analysis of the new Geely Emgrand has a sense of quality and positioning close to the people
Analysis of the new Geely Emgrand has a sense of quality and positioning close to the people
Analysis of the new Geely Emgrand has a sense of quality and positioning close to the people
Analysis of the new Geely Emgrand has a sense of quality and positioning close to the people
Analysis of the new Geely Emgrand has a sense of quality and positioning close to the people

10. Interior

Entering the car, the central control presents a rare sense of high-grade, it seems to be very grade, using a straight and concise body line modeling, and the two-color design is also a strong texture, the suspended central control screen shape increases the scientific and technological style, and the two-color seat style is also more elegant,

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