On March 9, 2022, Apple held a spring new product launch conference, bringing a number of blockbuster new products. These include the new green color of the iPhone 13 series, the product line iteratively released the cored version of the iPhone SE 3, iPad Air 5, and also launched two Mac Studio and Studio Display for professional users.
New color scheme for the iPhone 13 series
The first thing on the scene is the new color of the iPhone 13 series, which is different from the "mint green" and "dark night green" flavor launched by Apple before, just like the plants in the Amazon rainforest that exude natural vitality and collide with the iPhone 13 series technology. iPhone 13 Pro, iPhone 13 Pro Max added a new "Cangling Green", that is, there are five options of Cangling Green, Far Peak Blue, Graphite, Gold and Silver.
The iPhone 13 and iPhone 13 mini also added a "green", which looks deeper than the "Green". After adding green, there are currently green, pink blue, midnight color, starlight color available.
iPhone 13 series new color matching accepts pre-order from March 11, the price is the same as before, iPhone 13 price from 5999 yuan, iPhone 13 mini price from 5199 yuan, iPhone 13 Pro price from 7999 yuan, iPhone 13 Pro Max price from 8999 yuan.
iPhone SE 3
This time also ushered in the small screen flagship iPhone SE update, iPhone SE 3 using a 4.7-inch straight screen, not a full screen design, so there is no Face ID module in the bangs, but the use of retro but practical Touch ID touch fingerprint module, the rear camera is 12 million pixels single camera, the overall appearance is consistent with the old SE2.
Apple has a strong heart for the iPhone SE, and that's the iPhone 13's same super-powerful A15 bionic processor. Compared with the nail model iPhone 8, the CPU performance is 1.8 times higher, the GPU performance is 2.2 times higher, and the iPhone SE 3 has excellent computing power than the 16-core neural network engine that the old model does not have.
iPhone SE 3 also supports USB PD fast charging function, Apple's official website information page shows that iPhone SE 3 connects a 20 watt or more power USB-C PD charger, about 30 minutes can be charged from zero to up to 50% of the power, which is the same speed as other iPhone models, in addition, the iPhone SE 3 also supports the Qi wireless charging standard, and does not add MagSafe magnetic wireless charging function.
In terms of charger, the package only sees the mobile phone body and a data cable, the data cable is USB-C to Lightning fast charging cable, and the charger is still absent. Apple has no longer distributed chargers for mobile phones since the iPhone 12, in order to reduce the packaging volume, increase capacity, and reduce charger consumption, iPhone SE 3 also follows this environmental protection and low-carbon concept, no longer distribute chargers. The iPhone SE 3 has a total of midnight color, starlight color, red three colors to choose from, priced from 3499 yuan.
iPad Air 5
The flat panel product line has also ushered in an update, iPad Air 5 grand debut, a total of deep space gray, pink, purple, blue, starlight color five color matching options, 10.9-inch Liquid Retina display, with original color display and P3 wide color gamut and other advanced technologies, but also covered with anti-reflective coating, the top border set touch ID.
The biggest upgrade of the iPad Air 5 is the use of the M1 processor, the 8-core processor compared to the previous generation of performance is greatly improved by 60%, right, is the iPad Pro on the one. Excellent performance is an important factor for users to choose iPad, with the powerful performance of the M1 processor, iPad Air 5 can also face a variety of graphics processing APP can also be at ease, and even play the "original god" such a large-scale 3D game.
In terms of interface, iPad Air 5 adopts a USB-C physical interface, which is twice as fast as the old interface, supports 10Gbps data transfer rate, better connects external hard disks, displays, docking stations and other peripherals, and supports USB PD fast charging.
In terms of accessories, the iPad Air 5 supports the second generation of Apple Pencil and fun keyboard, making this entertainment tablet a productivity center.
From the packaging accessories, the iPad Air 5 comes standard with a USB-C to USB-C data cable, which is presumed to be a USB3.1 data rate cable with 24 Pins, and a 20W USB-C PD fast charger.
The iPad Air 5 starts at 4,399 RMB and is available in LAN and cellular models, and will be available for ordering at 9 p.m. on March 11 and on March 18.
Mac Studio
Maybe Apple feels that its Mac mini performance can not meet the needs of professionals, and the large desktop Mac Pro is not mini enough, so they have opened a new product line "Mac Studio".
Looking like the Mac mini plus version, mac studio is made of cast aluminum body, 3.7 inches high, 7.7 inches long, 7.7 inches wide, smaller than many ITX desktop computers, and designed to "fit under the monitor" size.
Mac Studio is equipped with a new M1 Ultra processor, cpu part up to 20 core processor, including 16 performance cores and 4 energy efficiency cores, 64 core GPU, 8 times the performance of the M1 processor, within a year, a Mac Studio than a high-end desktop computer, energy consumption is reduced by 1000 kWh, with the industry's leading performance and energy consumption ratio.
From left to right, the package size of M1, M1 Pro, M1 Max, and M1 Ultra chips shows that M1 Ultra is actually connected to two M1 Max through customized channels, and up to 114 billion transistors also make it have extremely excellent performance.
According to Apple, the M1 Ultra CPU computing power consumption is only 60W, limited to the same power consumption, M1 Ultra performance compared to 12900K leading by up to 90%; with the same performance as 12900K, the power consumption is 100W less. In terms of graphics performance, the M1 Ultra consumes only 110W of power, compared with the 3090 discrete graphics card, the M1 Ultra has higher peak performance than it, but consumes 200W less.
Half of the inside of the machine is used to place two turbo fans, a full circle of circular openings at the bottom, sucking cold air from the bottom, taking away the heat of the whole machine through the internal enclosing air duct, and finally discharging hot air from the back.
Mac Studio has a rich set of ultra-high-speed input/output interfaces, the back interface from left to right are four Thunderbolt 4 ports for connecting monitors and high-performance devices, a 10Gb Ethernet interface for connecting to wired networks, a three-pin power interface, two USB-A ports for connecting low-speed peripherals, an HDMI video output, a 3.5mm professional audio jack, support for high-impedance headphones, and the switch button is also set behind.
Directly in front are two Thunderbolt 4 ports for frequently plugged-in devices and a high-speed card reader, including Wi-Fi 6 and Bluetooth 5.0.
In terms of price, Mac Studio offers a total of M1 Max and M1 Ultra processor configurations, priced at 14999 YUAN and 29999 YUAN respectively, and will be ordered at 9 a.m. on March 10 and released on March 18.
Studio Display
Studio Display displays 27 inches, resolution up to 5K, brightness of 600 nits, support for P3 wide color gamut, 1 billion color display. Optional Nano-textured glass on the surface significantly reduces glare.
Not just a great display, it's equipped with a studio-grade microphone array, a 12-megapixel camera with character centering, and a high-fidelity six-speaker speaker system. In addition, there is even an A13 bionic processor, which is a bit excessive, and you can joke that your friend's mobile phone is not yet fast.
The Studio Display back comes with four USB-C ports, three of which support USB3.1 10Gbps downstream and one uplink port of 40Gbps Thunderbolt 3 for easy connection to peripherals, storage devices, and networks, and up to three Studio Displays can be connected simultaneously via the MacBook Pro.
Relying on the Studio Display Thunderbolt 3 port, Macbook Pro can easily transmit video over a single cable and connect peripherals plugged into the display. Moreover, the Studio Display Thunderbolt 3 port also supports USB PD fast charge output function, which can provide up to 96W fast charging for macbook pro, all in one wire.
In terms of price, Studio Display has two kinds of standard glass and nano textured glass, and the price starts from 11499 yuan.
Charging head net summary
This conference brought the iPhone 13 series of green new color, equipped with A15 processor iPhone SE 3 is called a poor Ferrari, support USB PD fast charging, 30 minutes into 50% of the power, but continue to implement the non-delivery charger policy, wireless charging support Qi wireless charging standard, does not support MagSafe magnetic wireless charging. The iPad Air 5 was also replaced with an M1 processor and transformed into the iPad Pro Youth Edition, with a USB-C 10Gbps physical interface and a 20W PD charger as standard.
In addition, two powerful professional productivity tools are available, the Mac Studio features the new M1 Ultra processor, which is more powerful than the 12900K + 3090, consumes very, very low power, and has six Thunderbolt 4 high-speed ports. Studio Display 27-inch display has a professional-grade display quality, with three USB-C ports, a Thunderbolt 4 port, of which the Thunderbolt 4 port also supports the one-wire function, can output 96W PD fast charge.
The above is all the content of this conference, the follow-up charging head network will launch in-depth content such as evaluation, disassembly, industry analysis and other in-depth content for Apple's new products, interested partners can pay attention to the follow-up update, thank you for watching.