Summary: April 25 news, according to previous industry rumors, affected by the Russian-Ukrainian conflict and global inflation, Apple will cut about 2 million iPhone 13 and 2 million iPhone SE3 production, but according to the latest foreign media reports, Apple will increase the production of the iPhone 13 Pro series by 10 million.
April 25 news, according to previous industry rumors, affected by the Russian-Ukrainian conflict and global inflation, Apple will cut about 2 million iPhone 13 and 2 million iPhone SE3 production, but according to the latest foreign media reports, Apple will increase the production of the iPhone 13 Pro series by 10 million.
According to South Korean media The Elec reported that due to many factors, Apple will cut the output of the iPhone SE in the second quarter, which is expected to be cut by 20%, while the output of the iPhone 13 will also be reduced, but the output of the iPhone 13 Pro series in the second quarter will be increased by 10 million units on the basis of the original plan. Among them, the iPhone 13 Pro will increase from the previously planned 1 million units to about 7 million units, and the iPhone 13 Pro Max will increase from the planned 3 million units to about 6 million units, with a total increase of about 10 million units.
Industry insiders speculate that it may be that the Pro and Pro Max versions are not well supplied relative to the basic version, so Apple intends to increase the production of the Pro series.
From the first quarter of the iPhone sales point of view, the iPhone 13 accounted for 38% of Apple's total iPhone sales, iPhone 13 Pro version and Max version sales are also quite eye-catching, accounting for about 30% of Apple's total iPhone sales.
According to Apple's official website, the iPhone 13 Pro is priced at 7999 yuan, and the highest version price reaches 12999 yuan. The iPhone 13 Pro series is still in strong demand at such a high price, so it is no wonder that Apple wants to increase production.
At present, Apple only increased the production of the iPhone 13 Pro series may be in preparation for the iPhone 14 series that will be launched in the second half of the year, after all, the Pro version can be used for a longer time without being eliminated.
Editor: Xin ZhiXun - Lin Zi